- 29 Apr
Email’s Little Secret: 18 Words to Do or Die By
Given the ever-increasing importance of mobile for marketing success, you need to know this. It seems that there are an increasing number of email readers who access their mail accounts on their mobile phones first.
So, What Do They See Then?
We know most people don’t change default settings on their mobile device. And that means we have a pretty good idea of how the email message is being displayed. They see the sender’s name, title, and a snippet of the start of the email, right?
And That’s the punchline . . .
It is in that preview that you’ll find value. With about 18 words displayed in that preview screen, it constitutes the most valuable real estate your email copy occupies. To find out how to do this, read the full article at MarketingProfs.com
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