Email Subject Line Length: Is Brevity Better?

Email Subject Line Length: Is Brevity Better?

• Aug 30, 2017
• Dan Hoff
• 0
• Conversion Strategies, Email Marketing, Lead Generation

by Ayaz Nanji

Emails with shorter subject lines tend to garner significantly higher open rates and click rates. This is according to recent research from Yes Lifecycle Marketing. The report [download available] was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals.

Turns Out That Short is the New Long

Messages with subject lines between 1 and 20 characters in length have the highest average open rate (18.5%). They also compiled the most unique click rate (2.4%), and click-to-open rate (12.9%), the analysis found. However, longer subject lines (61+ characters) have slightly higher average open rates, unique click rates, and click-to-open rates compared with medium-length subject lines (21-60 characters).

For more insights and a chance to download the full report, read the full article at MarketingProfs.com

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