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Email Subject Line Length: Is Brevity Better?

  • Email Subject Line Length: Is Brevity Better?

    by Ayaz Nanji


    Author: Ayaz NanjiEmails with shorter subject lines tend to garner significantly higher open rates and click rates. This is according to recent research from Yes Lifecycle Marketing. The report [download available] was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals.


    Turns Out That Short is the New Long

    Messages with subject lines between 1 and 20 characters in length have the highest average open rate (18.5%). They also compiled the most unique click rate (2.4%), and click-to-open rate (12.9%), the analysis found. However, longer subject lines (61+ characters) have slightly higher average open rates, unique click rates, and click-to-open rates compared with medium-length subject lines (21-60 characters).


    For more insights and a chance to download the full report, read the full article at MarketingProfs.com


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