Email Marketing vs. Social Media: Grudge Match or Dream Match?

Email Marketing vs. Social Media: Grudge Match or Dream Match?

• Oct 14, 2019
• Dan Hoff
• 0
• Digital Media Trends, Email Marketing, Social Media Marketing

by Kayla Carmicheal

Some may feel that email marketing and social media marketing are at opposing ends of the marketing spectrum. But, they can work together to benefit your next marketing campaign. Both have their relative strengths and weaknesses. But, in combination, they can make a powerful combination for your marketing.

On The One Hand . . .

Social media marketing, on the one hand, is the act of promoting content on social media channels. While email marketing is the process of leading prospects down the sales funnel by sending marketing materials directly to those who’ve subscribed to that content.

And there are engaging, eye-catching methods you can use to integrate both marketing strategies in ways that will delight your customers. A holistic approach to digital marketing incorporates both social media and email marketing to reach your customers in a creative and memorable way. Believe it or not, the two rival methods work very well together. To see how, read the full article at HubSpot.com

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