- 19 May
Email Marketing Performance Benchmarketing for Q1 2017
It seems that consumers aren’t turning away from marketing emails. This is according to Yes Lifecycle Marketing [download available]. In a recent report they noted that in Q1/2017 new subscribers featured more prominently in marketers’ databases than in the year-earlier period.
But it’s not all roses
While open rates continued to increase, click rates moved in the opposite direction once again. This means that marketers need to up their game.
In its latest quarterly report on email metrics, Yes Lifecycle Marketing revealed that Saturday campaigns have registered the highest conversion rates for 3 of the past 4 quarters, with Q4 201 the lone exception due to holidays such as Black Friday and Cyber Monday. To see more of the data and to download the original report, read the full article at MarketingCharts.com