Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates

Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates

• Mar 15, 2017
• Dan Hoff
• 0
• Digital Marketing, Email Marketing, Lead Generation, Marketing for Small Business

by Ayaz Nanji

So, how did email marketing perform last year? To answer that question, Experian asked their marketing clients, comparing 4Q15 and 3Q16 key metrics. What they found was that the volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015.

Size Matters, . . . for Some but Not Others

Though email volume grew across the board, the size of the increase varied significantly by industry. For example, travel brands sent 29.6% more emails in 4Q16 than in 4Q15, on average, whereas business products/services firms sent only 2.7% more emails.

For more of the data and insights, read the full article at MarketingProfs.com

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