- 11 Jan
Email Benchmarks: Almost Half of New Subscribers Churn Within A Year
- Jan 11, 2019
- Dan Hoff
- B2B Marketing, Email Marketing, Loyalty Marketing
from Marketing Charts
According to a recent study on subscriber engagement from Return Path [download page], on average, 44% of new subscribers will churn within 12 months. And this means that close to half churn within the first year of being on a list,.
The study did show the importance of engaging customers as soon as possible. If contact is made in the first month, just over a third of subscribers to program email lists are lost. And that makes Welcome campaigns even more critical to email program success.
To see more of the data and insights, read the full article at MarketingCharts.com
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