Email Benchmarks: 1Q18 Engagement and Subscriber Trends

Email Benchmarks: 1Q18 Engagement and Subscriber Trends

• Jul 24, 2018
• Dan Hoff
• 0
• B2C Marketing, Email Marketing, Lead Generation

by Ayaz Nanji

As marketers, we rely upon a range of ‘tools’ to do our jobs. And, chief among those tools for most of us in email. So, it is extremely important that we keep up on what is working and the performance trends for email marketing.

“Yes Virginia, There is a Santa Claus”

But, fortunately for us, Yes Lifecycle Marketing runs a quarterly report [download available] that does just that. And their report is no small effort. The report is based upon data gleaned from 7 billion emails sent through their platform. And what they discovered is that while email marketing volume declined, consumer engagement increased in Q1 2018.

So to see all the numbers and trends, read the full article at MarketingProfs.com

NOTE: A Free Registration pop-up opens on this site. Free Registration is required to read this article.

Comments are closed.