- 24 Jul
Email Benchmarks: 1Q18 Engagement and Subscriber Trends
by Ayaz Nanji
As marketers, we rely upon a range of ‘tools’ to do our jobs. And, chief among those tools for most of us in email. So, it is extremely important that we keep up on what is working and the performance trends for email marketing.
“Yes Virginia, There is a Santa Claus”
But, fortunately for us, Yes Lifecycle Marketing runs a quarterly report [download available] that does just that. And their report is no small effort. The report is based upon data gleaned from 7 billion emails sent through their platform. And what they discovered is that while email marketing volume declined, consumer engagement increased in Q1 2018.
So to see all the numbers and trends, read the full article at MarketingProfs.com
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