- 02 Aug
Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead
by Pini Yakuel
Even today, many businesses still rely heavily on daily blast emails in their marketing campaigns. And that is a big mistake.
Sometimes Less is More
According to some recent research, daily email blasts are notorious for chasing away customers. No matter how beloved your brand might be, no one wants to be on the receiving end of continual, impersonal communications. Customers will soon start ignoring your campaigns or opt out completely. And even if your customers are accustomed to receiving daily emails, they are also less attentive to your offers. If every day brings a new one, there is no sense of urgency to act. Because there is no fear of missing out, your customers will wait for a better offer.
What You Need to Do
So, it’s time to shed bad habits and graduate from the daily blast email. But how do you make the shift? Here’s how to get started at MarketingProfs.com
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