- 23 Apr
Ecommerce Sites Must Be Responsive But That’s Just the Beginning of Their Mobile Future
In July 2014, a study analyzing the SEO of the top 500 retailers for Internet Retailer’s Mobile 500 guide found that the mobile adoption rates across those top 500 retailers were as follows: 59% use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence, just 9% were responsive. In all, that’s less than 50 of the top 500 retailers using responsive, and that is still about a 3x increase from 2013 adoption rates.
Of course, if that study were to be run again this summer, responsive is likely to take up a larger chunk of that mobile-friendly pie. After all, Google’s most recent algorithm update penalizes brands not effectively addressing their mobile consumers’ needs via a mobile-ready site. By now we should realize that Ecommerce Sites Must Be Responsive But, That’s Just the Beginning of Their Mobile Future.