- 14 Jun
E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020
Total B2B sales in the US last year were estimated to be $829 billion. And that figure is expected to grow to almost $1.2 trillion by 2021. This according to a recent forecast [download available] from Forrester Research.
Total Sales and B2B Share of Sales Expected to Climb
This year, e-commerce is predicted to account for 11% of total B2B sales. And this is a figure that will rise to 12.6%, or roughly one-eighth in 2020.
So what does this mean to your B2B marketing strategy? To gain more insights and to download the original report, read the full article at MarketingCharts.com