E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020

E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020

• Jun 14, 2017
• Dan Hoff
• 0
• B2B Marketing, E-Commerce Strategies, Marketing Strategies, Website Conversion Strategies

from MarketingCharts.com

Total B2B sales in the US last year were estimated to be $829 billion. And that figure is expected to grow to almost $1.2 trillion by 2021. This according to a recent forecast [download available] from Forrester Research.

Total Sales and B2B Share of Sales Expected to Climb

This year, e-commerce is predicted to account for 11% of total B2B sales. And this is a figure that will rise to 12.6%, or roughly one-eighth in 2020.

So what does this mean to your B2B marketing strategy? To gain more insights and to download the original report, read the full article at MarketingCharts.com

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