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Drive More Local Business with Display Location Extensions in AdWords

  • Drive More Local Business with Display Location Extensions in AdWords

    by Mark Irvine

     

    Author: Mark IrvineEvery year, as we spend more and more time on our devices. So, our search intent has increasingly become more local. And Google knows this all too well and it continues to give advertisers new tools to target local users. They have come up with things like ad extensions to show location and affiliate locations, and ways to measure in-store visits spurred from our actions on the SERP.

     

    And That Creates a Problem

    But as we become more connected with our phones, we’re spending far more time in apps than browsers or search engines. That means that local audiences are spending less time actively searching in Google for your offerings.

     

    Google has provided a way for Google Display Network advertisers to cater their ads to local users across the sites and apps they visit.  This is Google’s Display Location Extensions and here is how to set up these display location extensions to Drive More Local Business with Display Location Extensions in AdWords at WordStream.com

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