Don’t Pass Pinterest By: Why B2B Marketers Need to Think Visual in Social
by Beth Negus Viveiros
LinkedIn may be the social channel many B2B marketers feel most comfortable with. But don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.
Even Major Brands are Leveraging This
Microsoft, Cisco, Intel, GE and other leading B2B marketers have created highly visual social presences for tech products that on the surface might not seem all that pretty. And it may take less effort and time than you think to start. You might already have the content in hand to populate these channels. For example, Infographics and other eye catching pieces can be repurposed on Pinterest to drive traffic.
For more insights and ideas, read the full article on ChiefMarketer.com