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Don’t forget the marketing basics

  • Don’t forget the marketing basics

    by Drew McLellan


    Author: Drew McLellanIt’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still matter.”


    I remember her words when I’m trying to re-create her spaghetti sauce and I remember those same words when working with clients. Because she was right. No matter how fancy we get — we need to keep reaching for the basics. Sometimes we all get so caught up in what is the hottest, latest, and most buzzed about marketing fad that we lose sight of the cornerstone principles that make advertising and marketing work.  Here are some marketing basics that will always matter


    Read the full article at Drew’s Marketing Minute

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