- 22 Apr
Don’t Do A Redesign! Learn Why Evolution Beats Revolution
by Allen Greer
For those about to engage in an epic design overhaul to take your product to the next level, I’ve got bad news for you. It’s probably not going to work.
The revolutionary, or “out with the old and in with the new,” approach to redesign has been the norm for many years. Websites, in particular, are often overhauled every 3-5 years, but remain fairly static between updates. The overarching issue is these redesigns are often based purely on aesthetics, not analytical data or feedback from users, which means it’s impossible to determine if the new sites will outperform the old ones. Thankfully, there’s a much better way to tackle product redesign, and it focuses on evolution, not revolution.
Read the full article at KISSmetrics
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