Do You Subscribe to the Subscription Service Trend?

Do You Subscribe to the Subscription Service Trend?

• Jan 25, 2019
• Dan Hoff
• 0
• B2B Marketing, B2C Marketing, Digital Marketing, Marketing Strategies

by Drew McLellan

Today you can subscribe to pretty much anything. You can subscribe to razors, or dog toys and clothes. And you can even subscribe to cosmetics, or ingredients for a complete dinner or fine wines.

On the B-to-B side, there’s Leadership-in-a-Box, Mentor-in-a-Box and many more. But dont think that it’s all consumable products. Now Porsche even has its own subscription offering.

This whole move is  a fascinating cultural shift and it’s worth thinking more about, in terms of how we go to market with our products and services. But, what are the elements that make a subscription model work? To learn what they are, read the full article at the McLellan Marketing Group Blog.

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