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Do You Still Believe These Three Urban Myths of Email Marketing?

  • Do You Still Believe These Three Urban Myths of Email Marketing?

    by Jen Ribble

     

    Author: Jennifer (Murray) RibbleWe’ve all heard them before. Some stories are classic and seem to have been around for generations. And most serve as familiar examples of urban myths.

     

    The scary thing? Many people believe these urban myths are actually true.

    There are even some of the email axioms we believe to be true just aren’t. At least not anymore. Then again, some of the things we believe about email marketing are no less scary. With a channel as mature as email, there’s been plenty of time for “conventional wisdom” to be passed down over the years.

     

    Now that is great for young professionals learning the ropes. But it can also lead to outdated beliefs and outright misinformation. So, here are just three of the many “urban myths of email” we’ve heard, along with the real story at MarketingProfs.com

     

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