- 30 Apr
Why The Customers Who Don’t Convert Are Immensely Important
I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on.
While brand fans like us may not convert, we’re immensely important to your brand. It’s time to stop focusing all your attention on converting customers and start considering how to engage and retain your fans. So, here is Why The Customers Who Don’t Convert Are Immensely Important to you and your business.