Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages

Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages

• Jun 10, 2017
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by Amy Wood

We all know that words matter in life. But they also matter a lot in marketing. And even more on your website.

When it comes to landing page copy, many a debate have begun over which words to choose. The discussion has raged over the context in which they’re used, the order they’re presented. And even over the amount of words you use to convey a message.

Why Not Do a Study to Find Out What Works?

So, with the help of Machine Learning model and an Emotion Lexicon, Unbounce data scientists analyzed the behavior of 74,551,421 visitors to 64,284 lead generation landing pages. They worked to reveal what kind of emotional language is effective across 10 popular industries.

To see what they came up with and to download the full report, or check out some of the juicy insights, read the full article at HubSpot.com

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