- 26 Mar
Conversion Benchmarks for Seven Types of Online Forms
by Ayaz Nanji
Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack. The report was based on data for 650,000 businesses and organizations in 11 verticals that use Formstack’s technology.
The researchers examined conversion rates—the percentage of all visitors who successfully submit information via forms—for seven types of forms: event registration, order/payment, contact, survey, donation, contest, and lead generation.