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Content: Gate or Not? That is the Question

  • Content: Gate or Not? That is the Question

    by Drew Mclellan

     

    Author: By Drew McLellanWhether you recognize the term or not – you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want. And then, asking them for information in exchange for that information.

     

    That’s The Locked Gate and They Have the Key

    The challenge with gated content is that you need to offer something that has great value if you want people to actually trade you information about them in exchange. The question is how many fields should you require. Studies show that the more information fields required, the fewer people you will get to actually complete the transaction. The best practice rule of thumb is no more than three fields if you want a higher conversation rate.

     

    Read the full article on McLellan Marketing Group.

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