Complete Beginner’s Guide to Account-Based Marketing (ABM)

Complete Beginner’s Guide to Account-Based Marketing (ABM)

• Nov 13, 2017
• Dan Hoff
• 0
• Account Based Marketing, Marketing for Small Business, Marketing Strategies, Sales Enablement

by Margot da Cunha

Account-based marketing is a “trending” topic in the digital marketing world. And according to a study done by Sirius Decisions in 2016, it is growing fast.

Is This Just Another Marketing Fad or is it Really Working?

They found that more than 70% of B2B marketers are ramping up ABM specific programs. That compares to 2015, when only 20% of companies had AMB programs in place. And according to ITSMA, about 85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach!

With all of this growing popularity, there are some critical questions that come up if you are a business leader. What exactly is account-based marketing? Should you implement account-based marketing? And, what is the best way to get started?

To find the answers to these questions, read the full article at WordStream.com

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