- 25 Jun
Where Is Social Media Marketing Headed?
According to the latest annual “Social Media Marketing Industry Report” [download page] from Social Media Examiner, Facebook remains the most popular social media platform among marketers. However, Instagram is gaining in popularity as companies plan to increase their activity on the platform.
Most Marketers Still See Social Media’s Benefits
However, respondents are still finding that social media marketing – in particularly Facebook – has its benefits. This despite the fact that algorithm changes to Facebook have made publisher and brand pages less visible. Indeed, more marketers are reporting benefits this year than last. The vast majority of respondents reported that their business benefited from increased exposure by using social media. While a high number also saw increased traffic from social media.
To see more of the data, additional insights and to download the original report, read the full article at MarketingCharts.com
- 01 May
Report: Top Digital Channels Buyers Use for Discovering New Brands
from Marketing Charts
If you have a product that is new to market, then early brand discovery is your biggest challenge. Exactly how, and where in the great digital universe, can you can recognition? Where can you get noticed and begin to gain market traction?
Well, the answer seems to be – On Social Media
According to Kantar Media, five of the top nine digital channels shoppers use to discover new brands are social media platforms. And of those, Facebook is used more than even product or brand websites for this purpose.
While social media is a key place for discovering a brand, once shoppers are further down the purchase journey, that changes. At that point social media is not as important to shoppers’ decision-making. And, it is at that point in their journey path that search is cited as chief purchase driver. And, this was borne out separately in a survey by SUMO Heavy. That report revealed that fewer than 1 in 5 (18%) adults say they have made a purchase directly through social media.
For more on these reports and additional insights into this, read the full article at MarketingCharts.com
- 26 Apr
Global Buying Behavior in 2019 You Need to Know
by Mimi An
The average person spends 135 minutes on social media every day. It’s where we get our news, our entertainment. And at this point, sadly, it’s a sizable chunk of our human interaction. But where exactly are those 135 minutes spent? On Facebook? Twitter? YouTube? And who is spending their time there?
To find out, in early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. They used SurveyMonkey Audience to ask over 2,700 around the globe questions on how they buy.
Turns Out, Not All Buyers Are The Same
The resulting report highlights the fascinating differences discovered in buying preferences worldwide. And if you’re a marketer or creator deciding where to focus your content efforts, the first step to success is finding the platforms with the most receptive audiences. So, keep reading to learn some of the buying trends we observed through our research at HubSpot.com
- 16 Jan
Give Your Marketing Videos Maximum Reach With This Distribution Checklist
So you made an incredible video. Then you sent it out to your internal teams and encouraged sharing. Then you uploaded it to YouTube and waited for the marketing fame to roll in. But, unfortunately, each time you obsessively checked throughout the day, your view count wasn’t as impressive as you’d hoped.
Get Your Video The Attention It Deserves
First off, don’t stress, we’ve all done it. But after you’ve spent time, energy, and money to make really amazing video marketing, it’s all about actively making sure your videos get in front of your target audience.
Now, it’s time to make sure everyone sees your masterpiece. And to help you do that, here’s a checklist of key places to share your video marketing content every time you have something new. So read the full article at HubSpot.com
- 13 Dec
What Is an SRT File, & Why Is It So Important for Video?
Nowadays, subtitles are becoming increasingly common. That’s particularly true as businesses expand their marketing efforts. And when they aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.
Fortunately, there’s an easy solution to adding subtitles to video — an SRT file. And to ensure your videos are inclusive and easily digestible for any audience, it’s critical you include an option to watch with subtitles.
So how can you do that? Here, we’ll explain what an SRT file is, and how to create and edit one for your marketing videos moving forward at HubSpot.com
- 10 Dec
How Marketers Are Using Video In 2018
from Marketing Charts
Video continues to be viewed enthusiastically by marketers. Now 83% are reporting that video content is becoming increasingly important to them. This according to the latest “State of Video Marketing” report [download available] from Demand Metric and Vidyard.
Both B2B and B2C Marketing Are Seeing The Benefits of Video
But, what is behind this migration to video? For one, the majority of marketers believe that video converts better than other forms of content. Previous stats from Vidyard show that video completion rates are also on the rise. Plus, these upbeat figures are likely partly a result of B2B buyers watching more video as well. We know that consumers tend to find video more engaging than other forms of content. And it’s very possible that B2B consumers are alike in that regard.
- 15 Nov
85% of Millennials Say They’ve Made A Purchase After Viewing A Marketing Video
from Marketing Charts
For years, Baby Boomers were the market force to be reckoned with. This generation shaped the way we market to our audiences. We developed countless techniques and tactics around their preferences and their buying habits. But, now that is all changing. And we need to change with that market shift.
Old Markets Never Die. They Just Fade Away
One key element of this shift is the growing popularity of video marketing. New statistics from a Brightcove study provide some insights into why that’s the case. Plus, when you add to this, the growing influence of Millennial buyers for both B2C and B2B markets, you have a what can be called a marketing sea-change challenge.
And with the rise of this Millennial market influence, social media has become an increasingly important vehicle for this video content. As example, the Brightcove study found that 53% of adults overall – including two-thirds (66%) of Millennials – claim to engage with a brand after watching a video on social media. And they didn’t just view and move on. Most commonly, these respondents followed up by visiting the brand’s website or conducting further research.
To see more of the data, a chance to download the original report and to see more insights, read the full article at MarketingCharts.com
- 13 Nov
Which Google Ads Network Is Right for Me? A Pocket Guide
Search. Display. Shopping. YouTube. Each Google Ads network represents unique value. You know your niche, the makeup of your business, and what you want out of your campaigns. But you’re working with a finite budget, and you want to maximize the return on every ad dollar you spend. So, the million-dollar question remains. Which network should your ads live? Or better yet, how do you allocate funds across these networks to maximize ROI? Is PPC just a giant game of Bingo?
Short answer: kind of. But it doesn’t have to be frustrating.
Especially if you’re on a budget—which, on some level, everyone is—choosing the right Google Ads network for you can feel a little like buying a car. You want to leave the lot with a vehicle that, over time, offers the most valuable return. Leave with the wrong vehicle—or, in the case of the advertiser, spend your budget in a network that doesn’t allow you to meet or exceed your campaign objectives—and you’re stuck with an asset you’ll want to lose as soon as possible. In either case, it can feel like there’s little room for error.
So, to give you a big of guidance, WordStream came up with a complete pocket guide to choosing the Google Ads network that works best for you. And to get a quick look at how they shake out, read the full article at WordStream.com
- 26 Sep
The Beginner’s Guide to YouTube Marketing for Small Businesses
YouTube is one of the biggest websites around. To be more specific, it’s currently the second most popular website in the world.
And even though most people don’t think of YouTube primarily as a search engine, that’s exactly what most visitors do on the site. YouTube’s not just the second most popular website; it’s also the second most popular search engine, In fact, it is only topped only by Google. And this means that the platform presents a huge potential for reach for your business.
But, Is YouTube marketing the right solution for your business?
So, if you are looking for alternative ways to promote your business online, look no further. But if you are wondering if YouTube is really the right solution for your business, here is a great guide to get you started at WordStream.com
- 25 Sep
The Ultimate Guide to IGTV
In recent years, we’ve seen the power of video on the internet. After all, Facebook alone gets eight billion average daily views. And YouTube’s video platform has enabled people to become national superstars.
Face It, Video Marketing is Hot
It’s no surprise to hear people often prefer video over other types of online content. And you’ve probably already know of a few options for publishing and promoting long-form video content — like YouTube, or Facebook Live. However, now there’s another option. IGTV. In June 2018, Instagram released its own long-form video feature.
But, where to start? And, how can you use it for your business? To learn how, read the full article at HubSpot.com
- 22 Sep
The Ultimate Guide to Video Marketing
Brands need a video marketing strategy. Now, this idea isn’t new. But, what has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts. And especially important to your social strategy.
Why is This Important?
Well, if you aren’t creating video, you’re likely falling behind. But, don’t fret. For most videos, the more simple and raw it is, the more authentic the content seems. And that’s what really matters to your audience. And besides that, video production is more cost effective than ever. Now you can shoot in high-quality, 4K video with your smartphone.
So, with video getting cheaper and easier than ever, now is the time to make it work for your business. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That’s why we compiled this guide. And to learn everything you need to know about video marketing, read the full guide at HubSpot.com
- 24 Aug
12 Creative Ways To Use YouTube For Branding
from the Forbes Communications Council
The number of YouTube viewers is steadily on the rise. Plus, the site’s recently engagement hit 1.47 billion viewers in 2017. And now, it is expected to increase to an estimated 1.86 billion by 2021. Now, this data shows the platform’s power to reach more of your consumers. And, to ultimately, benefit your business.
Thats Great! But How Can I Use It?
YouTube offers a range of ways to interact with your customer base. From using influencers to hawk your products to creating viral videos that consumers gravitate towards. So, adding YouTube to your marketing arsenal can prove to be an effective way to reach more customers. And, it can make your brand more visible with more people.
- 23 Apr
10 Ways to Make Your Content Marketing Go Viral
from Jeff Bullas’ Blog
Viral content is any piece of media that becomes wildly popular overnight. It could be a Youtube video, Facebook post, or a tweet. Or it can be almost any social media content that gets shared thousands and thousands of times.
How do you send content viral?
Viral content starts to work for you on autopilot. It works by exposing your brand to a whole new audience that you probably would never quite reach organically. Now, you might think getting your content to go viral is as likely as you hitting the lottery. But nothing could be further from the truth.
If you’re looking to generate buzz for your business or if you just want your own 15 minutes of fame, continue reading on Jeff Bullas’ Blog. You learn 10 great ways to make your content marketing go viral. And not one of them involve buying a lottery ticket.
- 30 Mar
The Marketer’s Guide to YouTube
by Neil Patel
If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet. With over a billion users it has virtually no competitors. And consumers are increasingly spending more time watching more online videos.
It’s no wonder companies are putting more of their ad dollars into digital video advertising
But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention. And you’ll get the eyeballs that you need to drive customer acquisition through YouTube.
Success on YouTube comes with time and practice. And here’s how to do just that at WordStream.com