- 13 Sep
Qualities of a Powerful Word-of-Mouth Marketing Strategy
You probably noticed it happen. It seems to have been an overnight sensation. One day, a product jumps into your consciousness and BOOM. They are huge! And it seems to have been instant success with absolutely no marketing effort. Right?
Watch Your Mouth There Young Fella . . .
Well, the cold, hard reality is far different than that. Any company that seems to have achieved remarkable growth may appear to done it with no marketing effort. And that is probably because their fame and fortune was won through word-of-mouth marketing. The fact is that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune.
And, this marketing strategy is appealing because it is relatively inexpensive. But successful word-of-mouth marketing takes work and serious marketing savvy. It means leveraging many components of inbound marketing like product marketing, content creation, and social media marketing.
And if you’re trying to achieve success a word-of-mouth approach, and you need inspiration, then read the full article at HubSpot.com to learn what it takes for word-of-mouth marketing success.
- 05 Nov
B2B Salespeople Say They Get the Best Results From Referrals
from Marketing Charts
We know that word-of-mouth is the most powerful purchase influencer for consumers. But, what is not so obvious is that it works in B2B too. A new study [download page] from ValueSelling Associates finds salespeople consider referrals as the most effective method for reaching prospects. And this is far ahead of any other method.
Prospect Engagement is the Key Here . . .
Studies show that getting targeted prospects to engage is and obstacle. In fact, it is the top B2B demand generation challenge. And, recently, Bizible also found that word-of-mouth/referrals were said to have the biggest impact on revenue. But, interestingly, these studies show an interesting twist. They indicate that prospects were even more likely to initially engage with a vendor if the salesperson offered target-specific information as well.
To see more of the data and insights, read the full article at MarketingCharts.com
- 19 Oct
TV Ads and Word-Of-Mouth Sway Purchases for Gen Xers
- Oct 19, 2018
- Dan Hoff
- Gen X Marketing, Generational Marketing, Marketing to Millennials, Word of Mouth
Does your business depends upon marketing and advertisement campaigns? Then you probably would like to know the latest trends and supporting data. Plus, if you sell to a specific demographic, then it would be even better to know what buyers rely upon now to make their purchase decisions.
What Better Way to Find Out Than to Ask Them
Recently, Marketing Charts released their US Purchase Influencers Report for 2018 [download available]. They set out to understand what it was that has the greatest influence on purchases by generation. And to do so they looked across the range of potential purchase influencers. This included TV ads, email offers, search engine recommendations and even recommendations from friends.
To see what they found, and for a chance to download the original report, read the full article at MarketingCharts.com Read More »
- 18 Jan
What Consumers Pay Attention to in Local Business Reviews
What is it that consumers really value when they look at local business reviews? It seems that the average star rating is what they want to see the most. This is especially true when evaluating a local business with which they are not familiar. And their focus is primarily on its online reviews.
It’s All Written in the Stars . . .
This is according to recent research from BrightLocal. The report was based on data from a survey conducted in October 2017. It included 1,031 consumers in the United States. And what they found was extremely revealing. They found that more than half (54%) of respondents say they pay attention to the average star rating. And they indicated that this was the most important part when looking at the online reviews of a local business.
To see more of the data and lean more insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 28 Oct
5 Warning Signs That Your Product Launch Will Fail Miserably
Failure. The word itself sends shivers down every entrepreneur’s spine. But the cold, hard fact is that failure is real. And, failure is expensive.
But it needn’t be inevitable
Statistics tell us that 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. That is why it’s vital to spot the warning signs that you may be about to fail before you actually do. There are actually some glaringly obvious warning signs if you know where, and how, to look.
It may sound like a grim topic to talk about, but it’s an important one. Here are 5 Warning Signs That Your Product Launch Will Fail Miserably and how you can turn them around on Jeffbullas’s Blog.
- 12 Oct
The 6-Step Brand Build to Grow Your Business on a Budget
- Oct 12, 2017
- B2B Marketing, B2C Marketing, Brand Marketing, Marketing for Small Business, Marketing Strategies
In marketing, it seems like the word “brand” is used a lot. Everything is either the leading brand, the off-brand, or personal brand. But there’s often confusion around its meaning in business.
What does it entail? Do I need to hire an expert? Branding is expensive, right?
Branding doesn’t have to be expensive. As it turns out, there are some pretty creative ways to brand your business without a ton of cash. And while it can require an investment of time, the ROI won’t go unnoticed. And in some cases, it can actually help you save money, while also growing your business.
So read on at HubSpot.com, and see how you can use the following our six steps as a guide for your brand build.
- 11 Jul
Four Steps to a Compelling Brand Story That Wins Over Customers
- Jul 11, 2017
- Dan Hoff
- Content Marketing, Conversion Strategies, Inbound Marketing, Marketing Strategies
You may think your brand story is about your business. After all it is YOUR brand story right? Well, think again.
Let Me Tell ‘Ya a Story About a Man Named Jed . . .
The brand story, at its core, is about your consumers. Your story is what your business stands for, that is cast in your consumers frame of reference. It portrays a set of beliefs, purpose and their meaning that constitute your company values. Those values, in turn, become the signals that your consumers learn from and associate with.
When that story is crafted correctly, consumers will be proud to represent a brand. And they will market the brand of their own volition via word-of-mouth. They will become brand champions for your in the market.
But how do you craft such a compelling brand story? To see how, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
- 23 Mar
What is Guerrill Marketing? And How Can It Work For Your Brand?
Guerrilla marketing isn’t some sort of marketing combat. After all, that would be highly disruptive. And that would violate the whole methodology of inbound marketing. As a fact, it’s actually a very unconventional form of inbound marketing. It raises brand awareness among large audiences, without interrupting them.
What Is Guerrilla Marketing? What Is It Good For?
Because it’s so unconventional, however, it’s not the easiest concept to explain. Guerrilla marketing is often best understood when it’s observed. So that’s how we’re going to approach its best practices and takeaways. We’ll start with some basics around where it came from and how it works. Then follow by an examination of how it’s been carried out successfully.
So read on at HubSpot.com to discover the answers to the questions of what is guerrilla marketing and how can it work for your brand.
- 17 Apr
The Beginner’s Guide to Customer Feedback
by Sean Si
Are you struggling to come up with your next blog post? Your next email? Your next product? Your next event?
If so, you need to start getting some inspiration. And one great source of inspiration that will be most valuable to your business is your customers. Once you know what your customers want, your struggles will come to an end. You’ll know what to write. What to email. What to create. What to organize.
Here is your Beginner’s Guide to Customer Feedback . . . Read the entire article on KISSmetrics.com
- 16 Apr
B-to-B Email Marketers – Ask 3 Common-Sense Questions Before Pushing ‘Send’
Sometimes the minutiae can obscure the big picture. This touch point led to that click through. That’s great. But what if response falls off a cliff? What went wrong?
Phil Simon author of “MESSAGE NOT RECEIVED: Why Business Communication is Broken and How to Fix It,” published in March—is trying to rid the business world of the overuse of jargon and email messages.
Simon advises B-to-B email marketers ask themselves 3 Common-Sense Questions Before Pushing ‘Send’. Read the entire article on TargeMarketing.com
- 10 Apr
9 Tips to Make Online Reviews Work for Your Business
by Sean Hoff
Have you checked what people have said in online reviews about your business in the last month? In the past 6 months? How about in the last year?
If you are not actively engaging with the online reviews of your business, you are missing out on an incredible opportunity to draw in new business.
Just how incredible is the opportunity for you? The influence that these reviews wield may surprise you.
Read the entire article right here on Dan Hoff Marketing