- 31 Aug
The State of the Marketing Industry in 2019: 7 Trends to Watch Out For
- Aug 31, 2019
- Dan Hoff
- Content Marketing, Digital Marketing, Marketing Strategies
by Clifford Chi
If you work in marketing, you know of content marketing. And if you work with content marketing, you probably know that it is a booming growth and ever-evolving ecosystem. And you know that it constantly forces us to be on the lookout for the next big thing.
The Never Ending Cycle
One day we’re creating pillar pages and topic clusters to please the Google gods. And then the next, we’re overhauling our entire social strategy because another Facebook algorithm update will flatten our organic reach even more than before.
That said, trends come and go every year. But we believe that there are seven core trends that seem to be here to stay. Read the full article to learn about the marketing trends that could move from hype to reality in 2019 at HubSpot.com
- 05 Jun
What is Earned Media? And Does it Really Work?
- Jun 05, 2019
- Digital Marketing, Marketing for Small Business, Marketing Strategies
Remember ‘back in the day” how people used to learn about upcoming events, the latest trends, and cool new products. Well, it was probably almost exclusively from magazines, newspapers, and TV shows.
The Times, They Are a Changing . . .
Back then, this was where brands used to get all their earned media. But earned media has expanded beyond print and TV. And marketers can harness it in several ways.
But because the places we get information have changed over the last 30 years, earned media changed as a result. So what is earned media, is it really effective? And how can you gain some? To find out, read the full article at HubSpot.com
- 05 Nov
B2B Salespeople Say They Get the Best Results From Referrals
- Nov 05, 2018
- Dan Hoff
- Account Based Marketing, B2B Marketing, Sales Enablement, WOM Marketing
from Marketing Charts
We know that word-of-mouth is the most powerful purchase influencer for consumers. But, what is not so obvious is that it works in B2B too. A new study [download page] from ValueSelling Associates finds salespeople consider referrals as the most effective method for reaching prospects. And this is far ahead of any other method.
Prospect Engagement is the Key Here . . .
Studies show that getting targeted prospects to engage is and obstacle. In fact, it is the top B2B demand generation challenge. And, recently, Bizible also found that word-of-mouth/referrals were said to have the biggest impact on revenue. But, interestingly, these studies show an interesting twist. They indicate that prospects were even more likely to initially engage with a vendor if the salesperson offered target-specific information as well.
To see more of the data and insights, read the full article at MarketingCharts.com
- 12 Oct
The 6-Step Brand Build to Grow Your Business on a Budget
- Oct 12, 2017
- B2B Marketing, B2C Marketing, Brand Marketing, Marketing for Small Business, Marketing Strategies
In marketing, it seems like the word “brand” is used a lot. Everything is either the leading brand, the off-brand, or personal brand. But there’s often confusion around its meaning in business.
What does it entail? Do I need to hire an expert? Branding is expensive, right?
Branding doesn’t have to be expensive. As it turns out, there are some pretty creative ways to brand your business without a ton of cash. And while it can require an investment of time, the ROI won’t go unnoticed. And in some cases, it can actually help you save money, while also growing your business.
So read on at HubSpot.com, and see how you can use the following our six steps as a guide for your brand build.
- 11 Jul
Four Steps to a Compelling Brand Story That Wins Over Customers
- Jul 11, 2017
- Dan Hoff
- Content Marketing, Conversion Strategies, Inbound Marketing, Marketing Strategies
You may think your brand story is about your business. After all it is YOUR brand story right? Well, think again.
Let Me Tell ‘Ya a Story About a Man Named Jed . . .
The brand story, at its core, is about your consumers. Your story is what your business stands for, that is cast in your consumers frame of reference. It portrays a set of beliefs, purpose and their meaning that constitute your company values. Those values, in turn, become the signals that your consumers learn from and associate with.
When that story is crafted correctly, consumers will be proud to represent a brand. And they will market the brand of their own volition via word-of-mouth. They will become brand champions for your in the market.
But how do you craft such a compelling brand story? To see how, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
- 17 Apr
The Beginner’s Guide to Customer Feedback
by Sean Si
Are you struggling to come up with your next blog post? Your next email? Your next product? Your next event?
If so, you need to start getting some inspiration. And one great source of inspiration that will be most valuable to your business is your customers. Once you know what your customers want, your struggles will come to an end. You’ll know what to write. What to email. What to create. What to organize.
Here is your Beginner’s Guide to Customer Feedback . . . Read the entire article on KISSmetrics.com
- 16 Apr
B-to-B Email Marketers – Ask 3 Common-Sense Questions Before Pushing ‘Send’
Sometimes the minutiae can obscure the big picture. This touch point led to that click through. That’s great. But what if response falls off a cliff? What went wrong?
Phil Simon author of “MESSAGE NOT RECEIVED: Why Business Communication is Broken and How to Fix It,” published in March—is trying to rid the business world of the overuse of jargon and email messages.
Simon advises B-to-B email marketers ask themselves 3 Common-Sense Questions Before Pushing ‘Send’. Read the entire article on TargeMarketing.com