- 30 Jan
The Top 7 Video Advertising Trends of Last Year
by Mike Clum
Video marketing is big. Plus, it is getting bigger by the day. In fact, video marketing dominated last year. And there is no reason to think that will change in 2019.
We know that roughly 86% of marketers are currently using video content to advertise, educate, and entertain. And new formats and a rise in consumption continue to bolster video as an increasingly effective, engaging medium.
This is a train your business can’t afford to miss. And to help you out, here are the top seven video advertising trends you can expect to see more of in the new year at WordStream.com
- 29 Jan
Using Thought Leadership to Get Your Business Voice Heard Online
by KL Daly
The old adage that ‘Content is King’ still rings true. But many B2C and B2B marketers and buyers are disappointed with the quality of thought leadership articles being published online today. Indeed, only 30 percent of B2B marketers are satisfied with how their organizations are pushing content marketing. And this is a figure which can easily be improved with the right know-how.
If it’s Broke . . . Fix it
Customers read, watch and listen to things that pique their interest. So, in order to make your content really stand out you need to understand and stimulate your audience. It helps if you can find a compelling way to discuss well known topics. Or you can take an unexpected spin on something in the news. This way writers can take thought leadership from bland to captivating in just a few simple steps.
Now, if you want to begin to build your position as a thought leader, here are six key steps to keep content fresh and engaging at ChiefMarketer.com
- 28 Jan
How to Become a LinkedIn Thought Leader in 9 Easy Steps
- Jan 28, 2020
- Dan Hoff
- B2B Marketing, LinkedIn, Thought Leadership
by Pamela Bump
Did you know that 40% of LinkedIn’s 500 million members visit the platform daily? And that means something, especially if you’re a professional who wants to branch out as a thought leader in your industry.
But Why Would You Want to be a LinkedIn Thought Leader?
LinkedIn has proven itself to be an excellent place to gain visibility, demonstrate credibility or expertise. Plus, it is a great place to create valuable, business-focused discussions within your industry’s community. And even if you aren’t a CEO, thought leadership and developing connections on LinkedIn can make companies you work for look great.
It might seem daunting. But building your social presence on LinkedIn is more accessible than you think. In this blog post from HubSpot, Pamela Bump shows us a few effective ways to build your presence on LinkedIn as a thought leader. Read the full article now.
- 29 Apr
Advanced Facebook Retargeting: How to Up Your Ads Game
We know that customers seldom go to a website and purchase after their first visit. It’s even more rare for a customer to convert after clicking on just one ad. This is especially true if they’re unfamiliar with your brand or your price point is relatively high. In most cases, there’s a long journey to get customers to convert and Facebook is uniquely positioned to handle the buyer’s journey along each step in a way that other channels can’t.
A Better Audience, Not a Larger Audience is Best
Facebook’s retargeting campaigns do tend to be more expensive than targeting a cold audience. But these campaigns can help you actually reach a more responsive audience. Facebook does offer a variety of retargeting options and immersive ad units that aren’t available on other platforms. But it also boasts both a higher audience inventory and lower conversion costs. So, ultimately, retargeting on Facebook can be far more valuable to your business.
To explore advanced Facebook retargeting, Michael Stelzner recently interviewed Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency. To see the full interview, read the article at SocialMedia Examiner.
- 24 Apr
Event Marketers, Don’t Ignoring the Power of Video
by Rachel Grate
By now, there should be no question that video ads are a powerful tool. And new research shows us that this power can be extremely potent for Event Marketers.
There is Power in Video Marketing for Event Marketing
According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.
Don’t Leave it All Sitting on the Table
Video clearly is engaging event ticket buyers. But many event marketers are too intimidated to use the medium. After all, video is one of the most daunting types of content to produce. Your skills as an event organizer may not include filming and editing a promotional video. But it’s worthwhile to learn these few basics. So, to learn what they are and how you can use them, read the full article at Marketo.com
- 28 Feb
How Advertisers Use Different Video Platforms Across The Funnel
- Feb 28, 2019
- Dan Hoff
- Conversion Strategies, Sales Funnel Strategies, Video Marketing
from Marketing Charts
Video, as a marketing tool, is here to stay. And that is mainly because it works and works well. As it becomes more prevalent, it is increasingly important to understand where in the sales funnel it’s most impactful.
Video Growth is Big. Bigger. Biggest Yet!
According to a study a study from Advertiser Perceptions, roughly half of advertisers are increasing their video budgets. And while this is big and getting bigger, most are begining to place greater emphasis on where the largest audiences are. The study showed that fewer advertisers are using digital/mobile video for upper funnel opportunities. But, this platform dominates both the middle and lower stages of the funnel capturing consumers during their decision-making and conversion stages.
This makes sense as these devices are ones on which it’s easy to convert. To see more of the data, to access the original report and view additional insights, read the full article at MarketingCharts.com
- 29 Jan
Five Email Trends and Best-Practices for 2019
by Eric Wanata
Email marketing has changed significantly over the past few years in particular. But, it is still one of the most effective marketing channels we have. And for email marketers, the future is bright. But, there are some important trends and emerging best-practices that we need to be aware of and begin to use.
Mobile May Be the 500-Pound Gorilla, But . . .
One example is the fact that at least half of emails are now being read on mobile. But that doesn’t mean email on the desktop is dead. In B2B, in particular, only 35% of users check email on mobile compared with 59% for personal email.
To learn about the full list of trends and best-practices, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 26 Jan
The Purchase Influencer Hierarchy: Friends & Family &, Online Influencers &, Celebrities
- Jan 26, 2019
- Dan Hoff
- Conversion Strategies, Influencer Marketing, Marketing Strategies
Influencer marketing content can certainly hold sway over consumers, in particular youth. But that doesn’t appear to have nearly the same power as a recommendation from a trusted friend or family member.
Now, This is Information Influence Marketers Need
In fact, a recent study from SurveyMonkey arrived at some interesting indications. They found that US consumers are more than 5 times as likely to have made a big purchase due to a recommendation from a trusted friend or family member than as a result of seeing an online influencer own or endorse the product/service .
It is interesting to note, though, that online influencers appear to have more, shall we say, influence, than traditional celebrities. To see more of the data, observations and to download the original report, read the full article at Marketing Charts
- 27 Dec
Rethinking Social Media Marketing: How to Use a Behavior Based Approach For Content on Social Media
- Dec 27, 2018
- Content Marketing, Lead Generation, Social Media Marketing
by Mimi An
Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network?
Understanding Behavior and Content Options
We first needed to understand the primary behaviors people take on each social network. After all, people use Twitter very differently from a network like Instagram or YouTube. Only then can we analyze existing branded content to produce a definitive framework. Then we can begin to identify the types of content that performs best on a given social network.
To probe deeper into that question, HubSpot Research and the University of Virginia teamed up to survey consumers and analyze existing branded content to produce that framework. This post is an overview of a longer report published by HubSpot Research. Click here to read more.
- 18 Dec
DMI Expert Interview: Ted Leonhardt – Founder, Innovator
- 15 Dec
Dan Hoff Marketing Receives 2018 “Best of Award”
- Dec 15, 2018
- Dan Hoff
- Brand Marketing, Content Marketing, Marketing for Small Business
BELLINGHAM December 5, 2018
Dan Hoff Marketing has been selected for the 2018 Best of Bellingham Award. They have received this recognition in the Marketing Consultants category by the Bellingham Award Program.
Bellingham Award Program Honors Achievement
Each year, the Bellingham Award Program identifies companies that have achieved exceptional success in their local community and business category. And these are local companies that enhance the positive image of small business through service to their customers and our community. Plus, these exceptional companies help make the Bellingham area a great place to live, work and play.
About Bellingham Award Program
The Bellingham Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Bellingham area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Bellingham Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.
SOURCE: Bellingham Award Program
- 10 Nov
Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted
by Anja Skrba
Content marketing can be the backbone of a successful business. And, crafting useful, informative content that appeals to your target audience is precisely what can help you sell your offerings.
Even Those Who Get it, Don’t Get it Right All the Time
But, surprisingly, not every business focuses its efforts on content marketing. This, according to the latest content marketing research from MarketingProfs and Content Marketing Institute (CMI). And, even those that do don’t seem to have a defined strategy for their content marketing efforts.
So, if you are a B2B marketer who places a high value on content marketing, and you have a strategy to support your assets, you are already ahead of the game. But are you taking the right steps to ensure that none of your content marketing is being wasted? Here are some actionable tips that will help you make your content marketing efforts pay off and help you effectively achieve your goals at MarketingProfs.com
- 11 Oct
5 Creative Ways To Boost Conversions With Thank You Pages
from Jeffbullas’s Blog
It’s widely accepted that it costs 5 times more to attract a new customer than keep an old one. And that repeat customers spend more. And they are more likely to become brand advocates.
So, why wouldn’t you want to focus on a cheaper, faster and easier source of business that you already have? And, why would you let go of an opportunity to create repeat business, when all it takes is a creative thank you page.
Let’s take a look at some of the most creative ways you can optimize your thank you pages and dramatically boost conversions at JeffBullas.com
- 08 Sep
For Success at Email Avoid These Pitfalls
from Marketing Charts
Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults! And as marketers we need to understand not only how and when to send emails.
Today, both B2C and B2B consumers demand they be marketed to on their terms. So, the “how” and “when” becomes even more important to our email campaigns. And if there is something that can easily be done to make our emails more appealing, we need to be aware of that fact. Or, at least, know about and, hopefully, eliminate the things that annoy them.
In a recent study, Adobe breaks down some of the most frustrating aspects of email communications. Their study was based on a survey of 1,001 white-collar workers in the US who own a smartphone. Read the full article at MarketingCharts.com to see all of the data and to access the original report.
- 30 Aug
20 Call-To-Action Phrases That Will Boost Conversion Rates Fast
- Aug 30, 2018
- Dan Hoff
- Conversion Strategies, Lead Generation, Marketing Strategies
by John Vuong
When it comes to conversion optimization, you can never underestimate the power of a great, targeted call to action phrase. And, we all are constantly on the outlook for that new “silver bullet” phrase. But, are we all missing something? There may be a lot of ways to improve your conversion rates through some simply tweaks to our CTAs.
Targeted call to action phrases work, and it has been proven. HubSpot recently found that there’s a significant increase in conversions with targeted call to action phrases. Or what they call Smart CTAs rather than the run-of-the-mill call to action phrases.
It is because of targeted call to action phrases that we can actively engage visitors to act on a desired action on a website. Sounds rather easy, doesn’t it? But we know it’s complicated, right? So, to see all 20 Call-To-Action Phrases That Will Boost Conversion Rates Fast, read the full article on Jeff Bullas’s Blog.
- 21 Aug
6 Unique Approaches to eCommerce Content Marketing That Will Make You Re-Think Your Strategy
by Jaymin Dangi
Running an eCommerce website is no small feat. There is new competition every day, and the big sites that offer nearly the same products as you do are constantly on your territory trying to win your customers. However, smart eCommerce retailers and sellers have realized the secret to selling more; engaging more with clients.
And how do they engage more with their clients? You can do it by applying eCommerce content marketing strategies. By utilizing content marketing, retail brands can market themselves because the clients only engage with the content that is important.
But, what is eCommerce content marketing? And, how can you make it work for your ecommerce business? To find out, read the full article on Jeffbullas’s Blog.
- 04 Aug
Conversational Marketing: How a Messaging Strategy Will Grow Your Business
Human communications have changed over time. This has never been so apparent as it is today. The speed and volume of communications has reached monumental proportions. But, it wasn’t always that way. Time was that communicating was a slow process and when it came to marketing, messaging was a far simpler task.
Technology Has Changed All of That
And, with each new iteration of technology, our accepted response time has changed. Friends make plans faster, families stay closer, and businesses provide answers instantly. In this new age of live chat, customers expect conversations to happen how, when, and where they want. Not when you necessarily want them to happen.
So, that introduces us to conversational marketing. But what is it, you ask. And how does it work? Or, do you want to know how it can be used to grow your business? Well, to find out, read the full article at HubSpot.com
- 13 Jul
What Brands Post on Social vs. What Consumers Want to See
by Ayaz Nanji
There is a significant disconnect between what marketers post to social media and what consumers want brands to post. This is the conclusions from new research recently released by Sprout Social.
Consumers are From Venus and Marketers are from Mars?
It seems that, for the most part, marketers seem to be missing opportunities to connect with their audiences. But, on social media, there are certain expectations of consumers. So, guess what, it isn’t about you. Its all about them.
However, consumers say the types of social content they value most from brands are posts about discounts/sales. And they appreciate posts that showcase new products and services. But they are not terribly enthusiastic about what marketers are currently posting.
To see how they are missing the market, what it is that they are posting wrong and more of the data, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Free Registration is required to read this article.
- 25 Jun
SEO for Startups: How to Grow Your Organic Traffic Fast
by Lee Wilson
Search engine optimisation is tricky for any business. And in the world of business today, it is a critical component of your success. But you’ve got a real challenge on your hands as a startup.
It Ain’t Easy Being . . . a Start-up
As a startup you have some unique challenges. You need to make an impact fast. You need to get things moving and start building traction. All before those limited funds run out. Which is probably why a lot of startups take shortcuts with SEO, hoping to cut a few corners and speed their way to search ranking glory. And, sadly, Google has a fairly brutal history of proving it doesn’t tolerate corner cutting.
To learn how startups can approach SEO to get fast results that last. And, then, how to supercharge your search strategy with automation, read the full article at WordStream.com
- 22 May
The Impact of Saying Thanks in Email Subject Lines
by Ayaz Nanji
Well now, this should not be any surprise. But, email subject lines that express gratitude tend to outperform email subject lines that do not. This is according to recent research from Cheetah Digital.
Always Remember to Say “Please” and “Thank You”
The report [download available] was based on 2017 data from email campaigns sent by Cheetah Digital clients in a wide range of verticals. But what the researchers found was fairly stunning. And what they discovered was that mail subject lines that included terms such as “with heartfelt thanks” and “thank you!” had higher average unique open and unique click rates. And not just marginally higher. They were 69% and 38% higher, respectively, than subject lines which did not express gratitude.
So, to see more of the data, the charts and additional insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.