- 25 Sep
The 12 Types of Content Marketing in a Marketer’s Arsenal
When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retweets on their Twitter page. Delta has recently been on a video and gif kick, posting strictly commercials, videos, and gifs about flight.
It’s Not About Me. It’s All About You . . .
It’s ultimately about what type of content marketing promotes your business effectively. But, it is mostly about what your prospects and customers want to see and engage with. And there is a range of different content marketing types to choose from when you want to make a splash in your campaigns.
To learn what they are and how they can impact your brand, read the full article at HubSpot.com
- 14 Jun
The Ultimate Guide to Using Twitter for Business in 2019
Twitter is an undeniably powerful platform. And it can be used to increase your business’s online reach. Statisitcs show is that the average Twitter user follows five businesses. And 80% of all Twitter users have mentioned a brand in a Tweet.
Impressive, But . . .
However, succeed as a business on Twitter in 2019, it’s critical you’re able to stand out. But that can mean many different things for the millions of businesses across every industry on Twitter.
So what steps can you take to add to your audience’s experience online, instead of simply being a disruption? How can you promote your product or service in a way that encourages people to purchase? How can you make your brand more human on a platform made for connection? To help you create a successful strategy and leverage Twitter’s power for your business, keep reading to learn how you can use Twitter for your business in 2019 and How to Market Effectively on Twitter at HubSpot.com.
- 26 Apr
Global Buying Behavior in 2019 You Need to Know
by Mimi An
The average person spends 135 minutes on social media every day. It’s where we get our news, our entertainment. And at this point, sadly, it’s a sizable chunk of our human interaction. But where exactly are those 135 minutes spent? On Facebook? Twitter? YouTube? And who is spending their time there?
To find out, in early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. They used SurveyMonkey Audience to ask over 2,700 around the globe questions on how they buy.
Turns Out, Not All Buyers Are The Same
The resulting report highlights the fascinating differences discovered in buying preferences worldwide. And if you’re a marketer or creator deciding where to focus your content efforts, the first step to success is finding the platforms with the most receptive audiences. So, keep reading to learn some of the buying trends we observed through our research at HubSpot.com
- 11 Apr
7 Ways to Upgrade Your Social Media Marketing Strategy Now
With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand’s social media activities and status.
But this can be tricky when social media keeps changing. There have been a host of updates to social media platforms throughout 2018 and into 2019. There are also a ton of new trends that affect how users engage on these platforms. Each of these changes has been a catalyst for businesses to adjust their social media marketing strategies and tactics.
In order to stay competitive, you need to adjust your strategy, as well. In this article, Senior Outreach Specialist Tabby Farrar and Social Media Executive Mollie Hyde give us seven killer social media tactics that your social media strategy needs right now.
- 08 Apr
What Is Twitter and How Does It Work?
Now you may be thinking that it is a bit late in the game to be asking “what is Twitter and how does it work?” After all, Twitter, as a social networking site was launched way back in 2006. Today, it is undoubtedly one of the most popular social media platforms available. It boast 100 million daily active users and 500 million tweets sent daily.
But,Really, What is Twitter?
Twitter is a lot of things to a lot of people. It can be used to receive news, follow high-profile celebrities, or stay in-touch with old high school friends. And, it can be used for personal, business, religious and especially for political purposes. In fact, it can be used for a lot of good and even bad things.
But its popularity can be intimidating. And if you don’t know how to use Twitter by now, should you even bother trying to join the masses who’ve acquired years of experience on the site? Fortunately, Twitter is incredibly easy to use. And in this article at HubSpot.com, explores what Twitter is, who uses it, and how you can get started on the site, today.
- 05 Oct
The Ultimate Guide to Social Media Marketing Campaigns
So Many Users. So Little Time . . .
With so many people constantly checking their social media feeds, what better way to market than on social media? Plus, social media advertising can reach audiences in a low-cost, impactful, and effective way. And this is exactly why social media campaigns have become a crucial marketing technique for businesses of every size.
Marketing on social is not just a trend. It’s a powerful industry technique that is here to stay and will help you reach more people you want to talk to. But, in case you are wondering how to get started, here is The Ultimate Guide to Social Media Marketing Campaigns at HubSpot.com
- 20 Sep
10 Communication Hacks to Deal with Negative Customers on Social Media
Social media can be a great way to communicate with your customers and fans. But it can also be an uncontrolled channel where angry customers can write negative things about your business.
Bad Comment? No Need to Panic . . .
So what can you do if a customer posts negative comments about your company? While it may never be possible to prevent disgruntled customers from being vocal on social media, it is possible to deal with negative consumers and maintain a positive brand image.
Here are 10 communication hacks that you can use to deal with negative customers on social media at Jeff Bullas’s Blog.
- 23 Jun
The Art & Science of Social Media Marketing for Small Business
Here’s a surprising statistic. Today, 94 percent of small businesses are using social media for marketing purposes. Now, it’s likely that you’ve already begun to utilize some form of social media. But are you making the most of the platforms you’re using? Because it’s so easy to dive into social media, many entrepreneurs skip past the strategizing that’s necessary to fully experience the benefits of platforms like Facebook and Twitter.
From managing the company Facebook page to fielding customer questions on Twitter, most small businesses are already utilizing some form of social media to generate awareness for their products, services or brand online. But is social media actually helping you reach your goals?
You can become a social media power user
It is possible for you to publish content that better supports marketing goals and drives engagement. All by following established best practices and optimization techniques. And to learn what they are and how to best use them, read the full article at the Deluxe Small Business Resource Center
- 06 Apr
How Frequently Do People Use Social Platforms?
from Marketing Charts.com
If you are using social media as one of your core marketing venues, then this is an important finding. Especially given the recent bad press about social media and user-data privacy. But even with the increasing concerns, about 7 in 10 American adults are still on their social media accounts.
Usage is Down, But Not Out
A percentage reported being online “almost constantly” (26%) or “several times a day” (43%). This, according to recent data from the Pew Research Center. And, as it turns out, many of those are still spending their online time visiting social media platforms. This, from two companion studies from the Pew Research Center and from Reuters.
Each study looked at several social platforms to measure the frequency with which they’re being used. To see the data, charts and insights and for an opportunity to access the original report, read the full article at MarketingCharts.com
- 01 Dec
How to Use Four Recurring Hashtag Trends for More Effective Tweets
Perhaps one of the most useful features of Twitter analytics is the ability to view recurring-trends data. You can access valuable stats on Tweet volume for commonly used hashtags. And, you can then use those hashtags to amplify your brand’s presence on Twitter.
Engagement, engagement, engagement . . .
As a brand, you want to create campaigns that spark conversation and increase your Tweet engagements. But, instead of guessing which hashtags will be most relevant for your audience, you can use Twitter analytics to see a breakdown of each trend. They can be segmented by the top gender, age, and location using the hashtag. Then, you can more accurately target your hashtag use based on your followers’ demographics to make a greater impact.