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- 25 Sep
The 12 Types of Content Marketing in a Marketer’s Arsenal
When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retweets on their Twitter page. Delta has recently been on a video and gif kick, posting strictly commercials, videos, and gifs about flight.It’s Not About Me. It’s All About You . . .
It’s ultimately about what type of content marketing promotes your business effectively. But, it is mostly about what your prospects and customers want to see and engage with. And there is a range of different content marketing types to choose from when you want to make a splash in your campaigns.
To learn what they are and how they can impact your brand, read the full article at HubSpot.com
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- 20 Sep
How to Leverage Native Video on FB, LinkedIn, Twitter, Instagram
by Sian Jaylo
Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits of native video. There are even some great examples of how native video can greatly influence one’s social media following and beyond.
This is Not a One-Size-Fits-All Option
One thing that you need to bear in mind is that native video works differently on each of the four main social networks. There are some significant differences in how Facebook, LinkedIn, Twitter, and Instagram treat native video. And that means that for each social network, there are different ways to best leverage native video.
To learn the differences and how to do it yourself, DrumUp has put together a useful guide. It is full of great examples of how businesses and brands are using native video to get more followers and engagement on these social platforms. Read the full article.
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- 23 Aug
45 Essential Social Media Marketing Statistics You Need to Know
by Emily Coates
It seems that social media is everywhere. And for many, it is the daily, go-to place for entertainment, socialization and it is even their primary news source.‘Sigh’ . . . Sad, I know . . .
But as a result, social media has risen to become one of the primary marketing channels. With over 40% of the world’s population reportedly on social media, it is now a critical customer touch-point for your business. What was once considered a fad, is now a business imperative.
And that means that today you must have an effective social media strategy to reach your intended audience. To help you out, Emily Coates brings us a list of 45 essential social media stats to ensure you know where to focus your marketing efforts now to get the highest ROI. So read the full article at HubSpot.com
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- 22 Jun
The 5 Types of Social Media: Which is Best for Your Business?
by Pamela Bump
Research tells us that over 97% of marketers are now using social media to engage with their audiences. But if you’re trying to start a social media strategy for your company, you have questions. You might be wondering which type of platforms you should be on. And you may not know which one is best for your business.
Big and Getting Bigger
The list of social media platforms is growing. And well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform. But you also don’t want to miss great brand-awareness opportunities.
To help you make informed decisions about which platforms to use, Pamela Bump, staff writer from HubSpot brings us some great guidance on some of the core-types of social media. And, in this article, she also provides some specific examples of platforms within each category, and the pros and cons that each type might present. To lean in all, read the full article at HubSpot.com
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- 14 Jun
The Ultimate Guide to Using Twitter for Business in 2019
Twitter is an undeniably powerful platform. And it can be used to increase your business’s online reach. Statisitcs show is that the average Twitter user follows five businesses. And 80% of all Twitter users have mentioned a brand in a Tweet.Impressive, But . . .
However, succeed as a business on Twitter in 2019, it’s critical you’re able to stand out. But that can mean many different things for the millions of businesses across every industry on Twitter.
So what steps can you take to add to your audience’s experience online, instead of simply being a disruption? How can you promote your product or service in a way that encourages people to purchase? How can you make your brand more human on a platform made for connection? To help you create a successful strategy and leverage Twitter’s power for your business, keep reading to learn how you can use Twitter for your business in 2019 and How to Market Effectively on Twitter at HubSpot.com.
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- 15 May
Social Media Use in 2019: Platform, Visit, and Age Trends
by Ayaz Nanji
The steady growth in the percentage of US adults who use social media appears to have plateaued. This is according to recent research [see the original report] from the Pew Research Center.Is This a Trend or Just a Blip?
Surprisingly, the study revealed that roughly the same proportion of US adults currently use the four main platforms as in 2016. In the period user counts were flat for Facebook, Pinterest, LinkedIn, and Twitter. But, Instagram did show a significant uptick in that period.
To see more of the conclusions from this study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
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- 26 Apr
Global Buying Behavior in 2019 You Need to Know
by Mimi An
The average person spends 135 minutes on social media every day. It’s where we get our news, our entertainment. And at this point, sadly, it’s a sizable chunk of our human interaction. But where exactly are those 135 minutes spent? On Facebook? Twitter? YouTube? And who is spending their time there?To find out, in early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. They used SurveyMonkey Audience to ask over 2,700 around the globe questions on how they buy.
Turns Out, Not All Buyers Are The Same
The resulting report highlights the fascinating differences discovered in buying preferences worldwide. And if you’re a marketer or creator deciding where to focus your content efforts, the first step to success is finding the platforms with the most receptive audiences. So, keep reading to learn some of the buying trends we observed through our research at HubSpot.com
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- 19 Apr
How You Can Measure Your Brand’s Effectiveness on Social Media
By now, there is little doubt. Social media is here to stay. And, not just for companies selling to consumers. Now, even B2B firms are onboard with social media. But is social media living up to its promise of helping marketers reach potential customers? And, is it actually delivering business results?As The Space Matures, So Do Users
The social media users of today have gotten savvier. They know that brands are producing promotional content specific to social media. And, according to a recent study from Clutch, 86% of social media users are confident in their ability to identify content as con-tent marketing.
But, the question remains, is social media helping us reach potential customers? Is all this effort to create social media content and investing in ad campaigns to help our content gain more visibility delivering business results? To find out, read the full article at MarketingProfs
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- 11 Apr
7 Ways to Upgrade Your Social Media Marketing Strategy Now
from WordStream.com
With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand’s social media activities and status.But this can be tricky when social media keeps changing. There have been a host of updates to social media platforms throughout 2018 and into 2019. There are also a ton of new trends that affect how users engage on these platforms. Each of these changes has been a catalyst for businesses to adjust their social media marketing strategies and tactics.
In order to stay competitive, you need to adjust your strategy, as well. In this article, Senior Outreach Specialist Tabby Farrar and Social Media Executive Mollie Hyde give us seven killer social media tactics that your social media strategy needs right now.
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- 08 Apr
What Is Twitter and How Does It Work?
Now you may be thinking that it is a bit late in the game to be asking “what is Twitter and how does it work?” After all, Twitter, as a social networking site was launched way back in 2006. Today, it is undoubtedly one of the most popular social media platforms available. It boast 100 million daily active users and 500 million tweets sent daily.But,Really, What is Twitter?
Twitter is a lot of things to a lot of people. It can be used to receive news, follow high-profile celebrities, or stay in-touch with old high school friends. And, it can be used for personal, business, religious and especially for political purposes. In fact, it can be used for a lot of good and even bad things.
But its popularity can be intimidating. And if you don’t know how to use Twitter by now, should you even bother trying to join the masses who’ve acquired years of experience on the site? Fortunately, Twitter is incredibly easy to use. And in this article at HubSpot.com, explores what Twitter is, who uses it, and how you can get started on the site, today.
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- 19 Mar
The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.So, what are the best hours to post on each social media channel?
Unfortunately, there’s no perfect answer to when is the best time to post. However, there is ample data out there on the best time to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The great folks at CoSchedule recently looked at a combination of its own original data and more than a dozen studies on this very topic. The looked at data from the likes of Buffer and Quintly, just to name a couple. And then they created a helpful list of ideal posting times based on industry trends across today’s most popular social networks.
To learn them all, read the full article at HubSpot.com
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- 05 Oct
The Ultimate Guide to Social Media Marketing Campaigns
Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide.So Many Users. So Little Time . . .
With so many people constantly checking their social media feeds, what better way to market than on social media? Plus, social media advertising can reach audiences in a low-cost, impactful, and effective way. And this is exactly why social media campaigns have become a crucial marketing technique for businesses of every size.
Marketing on social is not just a trend. It’s a powerful industry technique that is here to stay and will help you reach more people you want to talk to. But, in case you are wondering how to get started, here is The Ultimate Guide to Social Media Marketing Campaigns at HubSpot.com
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- 20 Sep
10 Communication Hacks to Deal with Negative Customers on Social Media
Social media can be a great way to communicate with your customers and fans. But it can also be an uncontrolled channel where angry customers can write negative things about your business.Bad Comment? No Need to Panic . . .
So what can you do if a customer posts negative comments about your company? While it may never be possible to prevent disgruntled customers from being vocal on social media, it is possible to deal with negative consumers and maintain a positive brand image.
Here are 10 communication hacks that you can use to deal with negative customers on social media at Jeff Bullas’s Blog.
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- 23 Jun
The Art & Science of Social Media Marketing for Small Business
from Deluxe Small Business Resource Center
Here’s a surprising statistic. Today, 94 percent of small businesses are using social media for marketing purposes. Now, it’s likely that you’ve already begun to utilize some form of social media. But are you making the most of the platforms you’re using? Because it’s so easy to dive into social media, many entrepreneurs skip past the strategizing that’s necessary to fully experience the benefits of platforms like Facebook and Twitter.From managing the company Facebook page to fielding customer questions on Twitter, most small businesses are already utilizing some form of social media to generate awareness for their products, services or brand online. But is social media actually helping you reach your goals?
You can become a social media power user
It is possible for you to publish content that better supports marketing goals and drives engagement. All by following established best practices and optimization techniques. And to learn what they are and how to best use them, read the full article at the Deluxe Small Business Resource Center
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- 07 Jun
The Social Networks B2B and B2C Marketers Value Most
by Ayaz Nanji
We all accept the fact that there are differences between B2B and B2C marketing. And, of course, we assume those differences are reflected in how social media is used.Question, questions, questions . . . But Where are the Answers?
But, what are those differences? How is social media best used today. And what trends are surfacing in the use of the social media platforms for marketing? And more importantly, what work best for B2B or B2C?
So, to understand how marketers are using social media and what is working best, Social Media Examiner launched a study. And now, they have recently released their 10th annual study. Their report, the 2018 Social Media Marketing Industry Report brings some significant insights. And, more importantly, the data on trends on what is working best. So, to see the data and some insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 30 May
Social Media Marketing Update: Preferred Platforms and Content Types in 2018
from Marketing Charts
What’s trending in social media marketing? The latest annual Social Media Marketing Industry Report from Social Media Examiner set out to find out. And, they were able to offer some insights into marketers’ preferences surrounding social media platforms and content.Risk vs Benefits of Social Media Still Being Weighed
Even with the sustaining popularity of social media, there are some continuing concerns for marketers. It seems that just 44% agree that they’re able to measure social ROI. That is a figure that’s even higher than reported by CMOs in a recent CMO study. And slightly fewer than half agree that their Facebook marketing is effective.
But despite questions about Facebook effectiveness, respondents seem enthusiastic about the benefits of social media marketing. So, to see all of the data and insights, read the full article at MarketingCharts.com.
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- 06 Apr
How Frequently Do People Use Social Platforms?
from Marketing Charts.com
If you are using social media as one of your core marketing venues, then this is an important finding. Especially given the recent bad press about social media and user-data privacy. But even with the increasing concerns, about 7 in 10 American adults are still on their social media accounts.Usage is Down, But Not Out
A percentage reported being online “almost constantly” (26%) or “several times a day” (43%). This, according to recent data from the Pew Research Center. And, as it turns out, many of those are still spending their online time visiting social media platforms. This, from two companion studies from the Pew Research Center and from Reuters.
Each study looked at several social platforms to measure the frequency with which they’re being used. To see the data, charts and insights and for an opportunity to access the original report, read the full article at MarketingCharts.com
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- 13 Mar
Social Media Use in 2018: Platform, Age, and Visit Trends
by Ayaz Nanji
Congratulation. You have finally decided that you need to market your business on social media. And, it was probably a difficult decision.But now, which social media platform should you focus on?
After all, there are eight major social media platforms and a gig-a-load of minor ones. So, how to figure out what is probably going to work for you and your business?
One way is to use what I call the Serengeti Theory of audience marketing
That theory says that I need to focus my “hunt” where my target audience prefers to frequent. And that means, if I want to have success in reaching my target audience through social media, I need to know where they prefer to “hang out”.
A good place to start would be with the current numbers on the “who, what and where” of social media. And, fortunately for us, the Pew Research Center has recently released their annual social media usage report. So, that means, if you want to see where your best prospects are socializing, then you need to read this report. To read a summary of the report, read this article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 10 Mar
The Right and Wrong Times to Post on Social Media
from DrumUp
Social Media has revolutionized the way companies do business. From small local stores to big corporate houses, all types of businesses have recognized the importance of social media in marketing. In fact, social media marketing has become such an integral part of a company’s marketing activity that businesses just cannot seem to do without it.Great. So Post it and They Will Come Then?
The success of social media marketing depends on a bunch of factors. Among those are content quality and relevance and time of posting. Yes, even the time of day you post will impact your social media success. The time you choose to post content on social media can well decide how many of your followers see the content. And even hot they engage with it and even if they convert.
To learn when the best times are to post and on Facebook, Twitter, LinkedIn, Pinterest and Instagram, read the full article at DrumUp
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- 01 Dec
How to Use Four Recurring Hashtag Trends for More Effective Tweets
Perhaps one of the most useful features of Twitter analytics is the ability to view recurring-trends data. You can access valuable stats on Tweet volume for commonly used hashtags. And, you can then use those hashtags to amplify your brand’s presence on Twitter.
Engagement, engagement, engagement . . .
As a brand, you want to create campaigns that spark conversation and increase your Tweet engagements. But, instead of guessing which hashtags will be most relevant for your audience, you can use Twitter analytics to see a breakdown of each trend. They can be segmented by the top gender, age, and location using the hashtag. Then, you can more accurately target your hashtag use based on your followers’ demographics to make a greater impact.
Read the full article at MarketingProfs.com to get a deeper look at four of Twitter’s top recurring weekly hashtags. Plus, get additional tips on how your brand can tap into these conversations.
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