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- 04 Nov
2018 B2B Video Completion Rates and Success Benchmarks
from Marketing Charts
We know that in the B2C space, marketing videos have grown in popularity. But, this year B2B marketers have also named video as their top lead generation tactic.But keeping B2B buyers engaged can sometimes be a struggle. Marketers are constantly challenged with the cold, hard reality of engagement. So, the question remains if they work and how they can work harder for our marketing. And, can video really help with that?
One measure of video marketing success is video completion rate. That means, people watching the complete video from start to finish. And a new video benchmarks from Vidyard [download page] offers insights into that very benchmark. And what they found for completion rates for business-related videos, and the results are encouraging.
But beyond just completion rates, the study offers other benchmarks for business-related videos on Vidyard’s platform in 2018. To see what those are and to learn just how effective B2B marketing videos can be, read the full article at MarketingCharts.com
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- 31 Oct
How to Create a Market for Your Product When There Isn’t One
by Nick Mehta
As a business, you probably have dreams of being a big, successful company. But in order to do it, you may need to do more than simply have a great product or service. You may need to create a new category of business.Now, you may be asking yourself, “why do that . . . ?”
Well, there are a number of reasons you might think you want to do this. You may want to take advantage of a new trend. But more importantly, it’s lucrative. According to Harvard Business Review, “Companies that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market capitalization growth.”
But we also saw the big drawback. If you’re thinking about category creation, you’ve already thought of it, too. There are no customers to a category that doesn’t exist yet. And in this article from the HubSpot blog, Nick Mehta, CEO of Gainsight brings us his 5 Strategies to Create a Product Category and win.
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- 07 Aug
A Handy Guide to Press Release Distribution Success
by Sam Allcock
To thrive as a small business, you need people to know that you exist and that you can help them. One way to do that is to get press coverage. But, unfortunately, coverage doesn’t just come naturally. It is something that you need to work to get.Enter: The press release.
Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.
But you may not know exactly how to do that. So, to help, Sam Allcock from HubSpot has put together a Handy Guide to help you learn how to properly create, pitch, and distribute a press release for optimal brand awareness. To see the full guide, read the full article at HubSpot.com.
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- 01 May
Report: Top Digital Channels Buyers Use for Discovering New Brands
from Marketing Charts
If you have a product that is new to market, then early brand discovery is your biggest challenge. Exactly how, and where in the great digital universe, can you can recognition? Where can you get noticed and begin to gain market traction?Well, the answer seems to be – On Social Media
According to Kantar Media, five of the top nine digital channels shoppers use to discover new brands are social media platforms. And of those, Facebook is used more than even product or brand websites for this purpose.
While social media is a key place for discovering a brand, once shoppers are further down the purchase journey, that changes. At that point social media is not as important to shoppers’ decision-making. And, it is at that point in their journey path that search is cited as chief purchase driver. And, this was borne out separately in a survey by SUMO Heavy. That report revealed that fewer than 1 in 5 (18%) adults say they have made a purchase directly through social media.
For more on these reports and additional insights into this, read the full article at MarketingCharts.com
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- 06 Apr
How to Measure Event Marketing Performance and ROI
by David Becker
Event marketing has consistently grown in popularity over the past few years. Why is that? Well, it’s becuase they work well for attendees, sponsors and vendors. But, for most companies, they are often one of the biggest marketing expenses they have.Why do so Few of us Actually Measure the Real Impact of Event Initiatives?
As is the case with accurately measuring any marketing program, it all begins with assigning the right metrics to your goals. But, before looking at the metrics and tools needed to measure success, you must have a clear vision on the outcome you want to achieve from your events.
In this article, David Becker from Marketo shares an ROI attribution model that will help you to more accurately measure the results from your events. So, to learn how it all works, read the full article on the Marketo Marketing Blog.
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- 03 Apr
The Beginner’s Guide to Facebook Ads for Entrepreneurs
There are a lot of benefits associated with being an entrepreneur. There’s thee freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it. And, of course, the potential to reap a hefty percentage of the profit.If There Were No Risk, The Rewards Would Mean Far Less
Less talked about are the growing pains inherent in striking out on your own to create something uniquely yours. Among those pains is de-coding the complex world of Facebook ads. And yet, those are often at the top of the list for entrepreneurs. Creating, maintaining, and growing a startup is one thing. But having the Facebook ads chops is something else entirely.
So, if you’re among that select group of pioneers, we’re going to show you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs at WordStream.com
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- 18 Mar
3 Ways To Promote Your Startup Like A Pro in 2019
Marketing is one of the biggest challenges that any startup will face. After all, when your new to the market, you’re unknown. And it’s tough to stand out from the crowd when 50 million new startups launch every year. Plus the competition is fierce.
But even if your product is top-notch, you cannot generate sales without gaining attention and then traction in the market. First, you have to let your potential customers know that you even exist and that you are an option for them. This requires dedicating resources towards promotion.
But, as a startup, that is easier said than done. You don’t have extra resources. And you probably don’t have the luxury of time to devote to promotional strategies. To help you out, here are 3 Ways To Promote Your Startup Like A Pro, starting right now. So read the full article at Jeff Bullas’s Blog to learn how you can get started.
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- 20 Feb
Cognitive Marketing: 5 Psychological Tools to Boost Your Marketing ROI
As marketers, we should understand the decision-making process of our customers. As the economy grows and the choice of products increases exponentially, it’s more important now than ever to know why the customer chose a brand. Was it random? Was it pricing, location, the color of packaging? Or all of those things?
Classical economic theories explain human behavior in a rational, mathematical way. In that theory, it claims that customers choose the product that brings them the most utility. They tend to pick the one that is best for them and the cheapest one among its competitors. As marketers, we know that’s at least not always the case. Otherwise, advertising wouldn’t be as effective as it is. But psychologists know more. They know this is absolutely wrong. They know people are irrational, unreasonable and impulsive. And, most of all, they are horrible at maths, unlike what economists assume.
To learn some cognitive biases people rely on when making a decision, and a peek at which marketing ideas you can apply after discovering these biases, read the full article at Jeffbullas’s Blog.
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- 31 Aug
5 Steps To A Successful Product Launch In A Highly Competitive Market
from Jeff Bulla’s Blog
A rock thrown into a quarry is pretty much the same as all the rocks already there. Oh, it may differ slightly from other rocks in shape and size. But, it is hard to really tell the difference.This logic can be applied to product launches as well
Launching a new product or service isn’t what it used to be. The main reason for that is that the market is oversaturated with products, promises and ‘innovations’. And customers have become increasingly more cynical. So that means that a creative approach to gaining attention around product launches is the key component of successful product launch campaigns.
The way in which a product or service is presented and sold is, in fact, the primary weapon. And here are five essential steps to launching any new product or service successfully into market at Jeff Bullas’s Blog.
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- 10 Aug
Six Rules for Innovative Storytelling
Consumers are constantly being bombarded with content. It seems an unending tidal wave of content marketing. But what sets successful content marketing apart is the thoughtful and meaningful content. What works is content that actually makes up the storyline.
It’s All About Creating Content That People Actually Want to Read
The rise and continued adoption of emerging technologies has completely transformed how consumers expect to receive content. It has also had a huge impact on how brands are pushing it out. With more technology and formats available now than ever before, it’s critical that brands not only consider the latest formats and mediums to present content. But is it is important to also remember that truly effective content marketing is fundamentally about the content itself.
So, if you are wondering how you can create winning content, here are six tips for innovative storytelling in marketing at ChiefMarketer.com
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- 28 Jun
How to Launch a New Brand: Five Tips for an Unforgettable Debut
As a startup, you need to be marketing. And you need to be building your brand in the market. That’s because building a brand for your company is one of the most important things you can do as a marketer.
But, What is “brand” And Why Should I Care?
A brand – your brand – can allow you to differentiate yourself from industry competitors with a unique image, a memorable voice, and an identity that resonates with your target customers. But establishing and launching your own brand from scratch can be difficult.
This is particularly true when you’re a startup with limited resources
It can be tempting to rush through the process of market entry and start selling products as quickly as possible. But the way you introduce your company to your customers could have a huge impact on your potential for future sales. After all, you really do have only one chance to make a first impression.
And to see some simple suggestions to help you create a memorable and effective brand that will help your company stand out from the competition, read the full article at MarketingProfs.com
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- 26 Jun
What Should You Post on Social Media for Your Startup?
by Disha Dinesh
The best news about starting-up in today’s digital landscape is that you grow at practically little or no cost. All you need is the right idea, at the right time. And to be at the right place at the right time, of course.Today’s army of social media bloggers and micro-bloggers are constantly looking for exciting things to post. And you can be the subject of their social media conversations. But the first things you should think about are employing a social media management tool and building a smart social media marketing strategy.
But, as a startup, where to start?
While building a social media strategy, there are some questions that you should ask yourself. And after answering those questions you should have a good idea of who you’re targeting. And you will know exactly what to post. So to see the 12 types of content that you should post on social media for your startup read the full article at DrumUp
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- 20 Jun
Upselling Can Help Stem Churn and Increase Retention: Study
Churn. It is a word that strikes fear into the hears of every SaaS and subscription based business leader. And yet, it is a reality of life for them. Some will see year-over-year subscriber increase, only to have customers leave unexpectedly. That is called churn and it can make the difference between success and failure for a tech startup in that space.
So, How Can the Churn Issue Be Solve?
To answer this question, Vendasta conducted a study [original report]. They looked 100,000 SMB client accounts and uncovered some surprising conclusions. The most surprising is that selling those at-risk customers more, can be key to reducing customer churn. As it turned out, upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.
To see more of the conclusions from this report and to learn the three key strategies for better customer retention read the full article at ChiefMarketer.com
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- 18 Apr
3 Proven Ways Your Startup Can Get Its First 1000 Customers
by Sabih Javed
Starting a business is only the beginning. The real challenge is getting customers. And, of course, generating sales.Just Being Good, Isn’t Good Enough Any More
Your startup could have one of the best products in the market. And you could have a few thousand followers on Twitter or Facebook. But if you aren’t getting new customers, you wont be in business for long. And you cant really grow your startup overnight by reaching 100K customers, you need to stick to small achievable targets.
But the challenge for your startup, is in how you can get first 1000 customers for your startup? Here are 3 proven techniques to do so on Jeff Bullas’s Blog.
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- 03 Apr
A 10-Step Checklist to Launch a SaaS Business With a Bang
Launching a SaaS business takes a lot of hard work and determination. Many entrepreneurs feel that it is only about getting the product out the door. But, unless you’re an experienced entrepreneur, this approach can be quite disappointing. And actually be the first step to fail.
So, You Still Want to launch a SaaS business?
You launch your SaaS product and hope to get a few signups every day. Days turn into weeks, and you don’t find anyone coming. What gives? You need to realize that your product is only part of the puzzle. There are quite a few things to sort out before you take your product to market.
To learn all about the 10 things to take care of before you launch a SaaS business, read the full article at Jeffbullas’s Blog.
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- 16 Feb
Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.
How your brand is perceived has a huge impact on its success. Strong brands instill confidence in investors, consumers, media outlets, employees, and even free-agent talent. All that confidence translates into steady growth and rising profits. And, on the other hand, brands perceived as weak, vulnerable, or broken will face problems.Your Brand Matters
That means that your brand matters, independent of how much money is put into outreach and marketing campaigns. And you won’t get far without first knowing your brand’s current standing in the market.
To learn more about what to do Before Building Brand Awareness, and how to Assess Brand Value, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 06 Dec
An Eight-Step Guide to Building Your Marketing Budget
by Sam Melnick
It’s that time of year when marketers decide how to allocate their resources. Companies, large and small, begin their processes that will guide their marketing spend throughout the next year. But, how you start your process can have a huge impact on your finished product.How and Where to Start: Top-Down or Bottom-Up Budgeting Approach?
Generally, there are two types of approaches. Those are top-down and bottom up budgeting. Top-down budgeting is done according to marketing investment and sales targets. However, bottom-up marketing budgeting occurs when individual marketers start the process.
Now, to see how this all works, and for some tips and pointers on the process, read the full article at MarketingProfs.com
NOTE: A Registration pop-up opens on this site. A FREE Registration is required to read the full article.
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- 02 Dec
When Is SEM Right for Your Company?
You’ve probably heard a lot about search engine marketing. But depending on your goals and budget, it might not be right for your small business.SEO? SEM? Which is Which?
Many business owners struggle with how, when, or if to use search engine optimization (SEO). And many are unsure of if they really need search engine marketing (SEM). While both tactics are beneficial, several factors need to go into the decision-making process—depending on each business owner’s goals and budget.
To find out if SEM is right for your company, read the full article at Manta.com
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- 20 Nov
6 Marketing Tactics You Can Use to Boost Email Subscribers
by Mo Harake
With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective. And that is because it still works, both in terms of long-term brand building as well as generating profits.But, Does It Really Work? How?
Email marketing is not something that is easy. For those willing to take the time to grow their lists and regularly craft high value, and personalized messages for their audiences, the rewards can be exceptional. According to DMA, email has an average ROI of $38 for every $1 spent. Impressive isn’t it.
And with those numbers in mind, growing your email list as quickly as possible should be a priority. So, here some growth hacks that you can use to build your list of email subscribers. Read the full article at KISSmetrics.com
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- 16 Nov
5 Reasons Your Startup Might Fail (And What To Do About It)
by Kenny Kline
While the startup boom may be slowing down, I don’t think it shows any signs of stopping completely. The appeal of owning your own business and redefining the way you work is too irresistible. It’s a very maverick lifestyle.It’s All Sunshine and Lolly Pops, Isn’t it?
Maybe that’s why everybody I know who’s part of a startup seems to have an optimistic streak. I guess they have to because the stats are certainly not on their side. It’s been well publicized that 90% of startups fail.
This is a very scary statistic. But it may not be so inevitable as the number suggests. And to help you out, here are the five key reasons why your startup may fail. And, in addition how you can turn them around, all on Jeffbullas’s Blog.
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