- 16 Dec
Why Social Media is Integral to Your Content Marketing Strategy
Face it, if you’re in business, social media is important to your success. In today’s climate, your business can’t afford to be without social media. However, social media isn’t the only answer. It is one tool and shouldn’t be your only avenue of marketing.
You need to have a multi-pronged approach to reach your target market. And that means that you also need content marketing to be part of your overall strategy. But, since social media has such an overwhelming prevalence in today’s society, content marketing is completely ineffective without it.
Content + Social Media = Success
Combining your content with your social media means that you’ll be able to grab the market’s attention with your social media marketing. And then that will drive audience to take a deeper dive into your broader content. To see how this can work for you, read the full article at DrumUp
- 12 Dec
4 Ways to Target B2B Audiences on Social Media
by Ellie Buckle
For B2C brands, social media is a great place to engage with your existing audience. And, for most, its also a great place to target new potential customers to grow your business.
But, Can Social Media Work for B2B?
For some B2B businesses, on the other hand, social media audience targeting can be a challenge. It can be tricky to know how or where to find your audience on social media. Now, it may seem logical to start with customer personas. But, that’s just the beginning. How do you actually target your key customer segments? How do those personas change on social media platforms? How do you know you’re targeting the right potential customers?
Well, fear not. here is a list of four quick ways to target your B2B audiences on social media today. To learn them all, read the full article at WordStream.com
- 02 Dec
10 Ways Social Media Fuels Inbound Marketing
by Sian Jaylo
Your social media efforts can help establish your online presence. And it can drive traffic to your brand. From creating increased exposure to converting leads consistently, it works. So, social media campaigns should be the backbone of your digital marketing strategy.
In spite of all of the recent bad press, social media is still important. According to Sprout Social, Facebook has over 2 billion active users. Instagram has 400 million daily active users. And Twitter boasts 326 million monthly active users who send 500 million tweets daily.
And That Represents a Lot of Potential Customers for Your Brand
But the benefits of social media and inbound marketing goes beyond the sheer volume and reach. Social media lets you deliver exactly what your audience wants. It provides them with engagement, education, and confidence.
To learn more of why social media is the perfect marketing tool for giving your audience what they want, read the full article at DrumUp
- 08 Nov
Where do Buyers Research Products? [New Report from HubSpot]
by Pamela Bump
The burning question of the day: Where is it that people do their research when they are considering a purchase? The time was, people perused print ads. Or they saw a promotional flyer. But the times, they are a changing. Or, at least they have changed and significantly. And if brands don’t keep pace with these changes, they loose opportunities to be in consideration of the final purchase.
If Ya’ Snooze if Ya’ Loose . . .
One big shift was noted in 2018 when it was discovered that 40% of people used social media channels for aspects of product research. And younger generations today are getting more and more connected to social media platforms. So, that means that the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.
By now, you might be on all the major social media platforms. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you’re selling a physical product. To determine this, it can be helpful to find out which social channels your specific audience is using to look for products, and then create social strategies that meet them where they are on their preferred platforms.
To learn more about the social networks people prefer to surf for product research, see the poll data and read the full article on the HubSpot Blog
- 05 Nov
7 Ways B2Bs Can Use Social Media to Boost Conversion Rates and Lead Gen
by Tessa Burg
Almost all companies recognize the importance of social media. But recognition isn’t the same as understanding. And there is a huge amount of confusion around its value as a B2B marketing opportunity. A lot of those companies tend to view social’s utility through a narrow and skeptical lens.
Most B2B companies don’t believe any B2C marketing strategies will work for them. And this attitude extends to the notion that B2C social strategies won’t work. Instead, they mistakenly use social platforms as real-time broadcast channels. So, they only post announcements or company updates.
That Strategy Misses One Vital Ingredient: Participation
Social media allows B2B companies an opportunity to show their expertise while participating in and adding value to a community. Done correctly, social can drive B2B lead generation and even conversions. To learn how you can begin to leverage social media, read the full article at MarketingProfs.com
- 15 Oct
Build a Cross-Channel Lead Generation Strategy in 4 Steps
by Brett McHale
Cross-channel marketing is an important element of your lead generation strategy. But figuring out the details isn’t always easy. It’s tricky to determine how to approach the relationship between each channel.
Questions. Questions. And More Questions.
And it doesn’t get any easier, especially if you’re considering all the relevant questions, such as, how much budget do I allocate to each channel? Or, how do I get the most out of each channel? and even, how can I better connect what we’re doing on Google to what we’re doing on Facebook?
Once you begin marketing on multiple platforms, it becomes apparent that certain strategies work for more than one channel. While others may only apply to one of them. So to help, Brett McHale brings us an easy to understand guide. With this guide, he walks us through four steps to create a strong cross-channel strategy so that you can get more out of each of your advertising channels.
- 14 Oct
Email Marketing vs. Social Media: Grudge Match or Dream Match?
Some may feel that email marketing and social media marketing are at opposing ends of the marketing spectrum. But, they can work together to benefit your next marketing campaign. Both have their relative strengths and weaknesses. But, in combination, they can make a powerful combination for your marketing.
On The One Hand . . .
Social media marketing, on the one hand, is the act of promoting content on social media channels. While email marketing is the process of leading prospects down the sales funnel by sending marketing materials directly to those who’ve subscribed to that content.
And there are engaging, eye-catching methods you can use to integrate both marketing strategies in ways that will delight your customers. A holistic approach to digital marketing incorporates both social media and email marketing to reach your customers in a creative and memorable way. Believe it or not, the two rival methods work very well together. To see how, read the full article at HubSpot.com
- 25 Sep
The 12 Types of Content Marketing in a Marketer’s Arsenal
When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retweets on their Twitter page. Delta has recently been on a video and gif kick, posting strictly commercials, videos, and gifs about flight.
It’s Not About Me. It’s All About You . . .
It’s ultimately about what type of content marketing promotes your business effectively. But, it is mostly about what your prospects and customers want to see and engage with. And there is a range of different content marketing types to choose from when you want to make a splash in your campaigns.
To learn what they are and how they can impact your brand, read the full article at HubSpot.com
- 23 Sep
Social Media Dominates Video Content Promotion Efforts
from Marketing Charts
Last year, Tubular Labs revealed that business videos experienced impressive growth on Facebook in the second quarter of 2018. No real surprise there. And now, in this most recent survey they found that the top channels for promotion were, once again, social media platforms.
This is a Really Huge Deal
Currently, over 89% of marketers use video as part of their content strategy. And that is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report [download page] from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.
Want to learn more? Then read the full article and access the source data at MarketingCharts.com.
- 21 Sep
Millennials and Gen Z Are Using Social Media Less: How to Earn Their Attention and Loyalty Now
- Sep 21, 2019
- Dan Hoff
- Generation Z, Generational Marketing, Marketing to Millennials, Social Media Marketing
by Julia McCoy
Social media has been a key communication channel for as long as digital marketing has been around. But it seems that social media use is declining. No one thought that this would ever happen. After all, teens and young adults have reigned on social media since the advent of Facebook, the inception of Twitter, and the invention of Pinterest, Snapchat, and the rest.
But That Day Has Come
Recently, Convince and Convert analyzed findings from The Social Habit study, a yearly report from Edison Research and Triton Digital. The bottom line is that social media usage is falling among Gen Z and Millennials.
And for marketers, that brings up tricky questions. How do we keep the attention of this major group of consumers without the crutch of social media? To learn some answers, read the full article at MarketingProfs.com
- 05 Sep
The Complicated Relationship Between Social Media and SEO
by Kipp Bodnar
Inbound marketing is in the middle of an interesting evolution. While search has traditionally been a major source of traffic and leads for businesses leveraging online marketing, that is changing. Now, with the growth of social networks, social media marketing is becoming even more important.
But, Which is More Important?
The answer? Both can be key to your strategy. They both can, and should, work together. But the key to understanding how and why they need to work together is to think about the problem both search and social solve. They both offer information discovery. And, leveraging both strategies will give you more chances for audiences to discover your brand.
As a marketer, how can you integrate your efforts across both platforms? To find out and to learn how to apply this to your unique business environment, read the full article at the HubSpot Blog
- 02 Sep
Facebook How to for Business: 25 Facebook Marketing Tips and Tricks
Some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat. Even with that, Facebook still dominates the market. With 1.09 billion people logging in daily, it still commands the position as the most popular social network. And that doesn’t even include the fact that Facebook owns 77% of all social logins.
If You Build It,
HeThey Will Come . . .
If you want your business’ content to reach consumers, and even business leaders, having a presence on Facebook is a given. But to make the most of your Facebook Page you need to optimize your Facebook presence. However, learning all the nuances of various social networks can be a tricky. And it can be a time-consuming feat, especially considering how frequently they add, remove, and modify features.
To help you stay ahead of the curve, Lidsay Kolowich from HubSpot has put together a handy cheat sheet that businesses can use to make the most of Facebook marketing. To see the entire list and to learn how to apply them to your business’ goals for using Facebook, read the full article at HubSpot.com
- 29 Aug
3 Ways to Combine Social Media and PPC For More Conversions
- Aug 29, 2019
- Dan Hoff
- Lead Generation, PPC Strategies, Search Engine Marketing, Social Media Marketing
by David Zheng
Social media is home to billions of users worldwide. In fact, there are 2.62 billion, to be exact. And, on the other side of the dial, PPC has a proven track record. producing $2 for every dollar spent.
The problem? How can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns on Google. But, what if you could combine both, creating a seamless experience for users from start to finish?
- 26 Aug
Conversion Rate Benchmarks Report: How Do YOUR Conversion Rate Compare?
by Connor Bond
Here’s a bit of wisdom for you. Impressions and clicks don’t keep the lights on. If that were the case, everyone would be running a successful small business.
You Can’t Manage What You Don’t Measure
Whether you’re in lead gen, or managing your business’s online accounts, it means keeping tracking of a bunch of different metrics. You may already try to keep track of your progress. You may even go so far as to use search impression share to judge how well you’re performing. But, measuring your click-through and conversion rates are about the only way to really determine how compelling your ad copy, content or offer really is.
And one way to measure your success is to compare with industry standards and peer performance. It is the one measuer that allows you to benchmark how your conversion rates compare. And each year, WordStream creates a guide with the goal to provide the essential conversion rate benchmarks you need. And this year is no exception. To see the report and to measure how your results compare, read the full article at WordStream.com