- 23 Aug
45 Essential Social Media Marketing Statistics You Need to Know
- Aug 23, 2019
- Digital Media Trends, Social Media, Social Media Marketing
by Emily Coates
It seems that social media is everywhere. And for many, it is the daily, go-to place for entertainment, socialization and it is even their primary news source.
‘Sigh’ . . . Sad, I know . . .
But as a result, social media has risen to become one of the primary marketing channels. With over 40% of the world’s population reportedly on social media, it is now a critical customer touch-point for your business. What was once considered a fad, is now a business imperative.
And that means that today you must have an effective social media strategy to reach your intended audience. To help you out, Emily Coates brings us a list of 45 essential social media stats to ensure you know where to focus your marketing efforts now to get the highest ROI. So read the full article at HubSpot.com
- 22 Jun
The 5 Types of Social Media: Which is Best for Your Business?
- Jun 22, 2019
- Marketing for Small Business, Social Media, Social Media Marketing
by Pamela Bump
Research tells us that over 97% of marketers are now using social media to engage with their audiences. But if you’re trying to start a social media strategy for your company, you have questions. You might be wondering which type of platforms you should be on. And you may not know which one is best for your business.
Big and Getting Bigger
The list of social media platforms is growing. And well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform. But you also don’t want to miss great brand-awareness opportunities.
To help you make informed decisions about which platforms to use, Pamela Bump, staff writer from HubSpot brings us some great guidance on some of the core-types of social media. And, in this article, she also provides some specific examples of platforms within each category, and the pros and cons that each type might present. To lean in all, read the full article at HubSpot.com
- 19 Apr
How You Can Measure Your Brand’s Effectiveness on Social Media
- Apr 19, 2019
- Dan Hoff
- Digital Marketing, Social Media, Social Media Marketing
By now, there is little doubt. Social media is here to stay. And, not just for companies selling to consumers. Now, even B2B firms are onboard with social media. But is social media living up to its promise of helping marketers reach potential customers? And, is it actually delivering business results?
As The Space Matures, So Do Users
The social media users of today have gotten savvier. They know that brands are producing promotional content specific to social media. And, according to a recent study from Clutch, 86% of social media users are confident in their ability to identify content as con-tent marketing.
But, the question remains, is social media helping us reach potential customers? Is all this effort to create social media content and investing in ad campaigns to help our content gain more visibility delivering business results? To find out, read the full article at MarketingProfs
- 11 Apr
7 Ways to Upgrade Your Social Media Marketing Strategy Now
- Apr 11, 2019
- Dan Hoff
- Digital Marketing, Social Media, Social Media Marketing
With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand’s social media activities and status.
But this can be tricky when social media keeps changing. There have been a host of updates to social media platforms throughout 2018 and into 2019. There are also a ton of new trends that affect how users engage on these platforms. Each of these changes has been a catalyst for businesses to adjust their social media marketing strategies and tactics.
In order to stay competitive, you need to adjust your strategy, as well. In this article, Senior Outreach Specialist Tabby Farrar and Social Media Executive Mollie Hyde give us seven killer social media tactics that your social media strategy needs right now.
- 12 Sep
Which Social Networks Does Your Business Need to Be On?
- Sep 12, 2018
- Dan Hoff
- Marketing for Small Business, Social Media Marketing
So, you run a business. And now you’re ready to start social media marketing. Or, you may already have a company page on Facebook. But, the first you need to answer one question. What social networks should my business really be on?
Good Question, But . . .
And this is the first thing your business needs to consider when building a social media presence. Social media platforms are not a once-size-fits-all proposition. How you approach it, and each platform is different for every type of business and industry. This is due to the fact that each industry and business has different needs and, as a result, needs to be on networks that match their needs. Plus, each has platform has audience characteristics and profiles that either match your target market or not.
Social Report recently posted an article that explores the idea of which social networks different types of businesses should be active on. You’ll find a list of different types of businesses with a couple paragraphs that discusses what social networks that business should be active on. So, read the full article on the SocialReport.com to find out exactly Which Social Networks Your Business Needs to Be On
- 07 Jun
The Social Networks B2B and B2C Marketers Value Most
- Jun 07, 2018
- Dan Hoff
- B2B Marketing, B2C Marketing, Facebook, Social Media Marketing
by Ayaz Nanji
We all accept the fact that there are differences between B2B and B2C marketing. And, of course, we assume those differences are reflected in how social media is used.
Question, questions, questions . . . But Where are the Answers?
But, what are those differences? How is social media best used today. And what trends are surfacing in the use of the social media platforms for marketing? And more importantly, what work best for B2B or B2C?
So, to understand how marketers are using social media and what is working best, Social Media Examiner launched a study. And now, they have recently released their 10th annual study. Their report, the 2018 Social Media Marketing Industry Report brings some significant insights. And, more importantly, the data on trends on what is working best. So, to see the data and some insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 30 May
Social Media Marketing Update: Preferred Platforms and Content Types in 2018
- May 30, 2018
- Dan Hoff
- Facebook, Social Media, Social Media Marketing
from Marketing Charts
What’s trending in social media marketing? The latest annual Social Media Marketing Industry Report from Social Media Examiner set out to find out. And, they were able to offer some insights into marketers’ preferences surrounding social media platforms and content.
Risk vs Benefits of Social Media Still Being Weighed
Even with the sustaining popularity of social media, there are some continuing concerns for marketers. It seems that just 44% agree that they’re able to measure social ROI. That is a figure that’s even higher than reported by CMOs in a recent CMO study. And slightly fewer than half agree that their Facebook marketing is effective.
But despite questions about Facebook effectiveness, respondents seem enthusiastic about the benefits of social media marketing. So, to see all of the data and insights, read the full article at MarketingCharts.com.
- 06 Apr
How Frequently Do People Use Social Platforms?
from Marketing Charts.com
If you are using social media as one of your core marketing venues, then this is an important finding. Especially given the recent bad press about social media and user-data privacy. But even with the increasing concerns, about 7 in 10 American adults are still on their social media accounts.
Usage is Down, But Not Out
A percentage reported being online “almost constantly” (26%) or “several times a day” (43%). This, according to recent data from the Pew Research Center. And, as it turns out, many of those are still spending their online time visiting social media platforms. This, from two companion studies from the Pew Research Center and from Reuters.
Each study looked at several social platforms to measure the frequency with which they’re being used. To see the data, charts and insights and for an opportunity to access the original report, read the full article at MarketingCharts.com
- 09 Mar
US Youth Exodus From Facebook Accelerates
It seems that the story just keeps getting worse for Facebook. First came the whole “fake news” controversy. Then the “Russian Bots” and the 2017 election. Now even the youth are starting to leave the much vaunted platform.
When eMarketer Speaks, the Markets Listen
According to eMarketer’s latest forecast on social network usage, Facebook is losing younger users at an even faster pace than previously expected. And while the social media platform in the past was able to count on Instagram to retain that younger audience, the forecast shows that Snapchat may now be siphoning more users away. This year, for the first time, less than half of US internet users ages 12 to 17 will use Facebook.
For the full story and see more data and insights, read the full article at eMarketer.com
- 26 Sep
6 Incredibly Simple Social Media Marketing Tips for Small Businesses
If you’re a small business owner, it is important to recognize that social media can be a great business tool. But, even with the high usage of social media these days, there are still a lot of questions. The most common one is probably about the whole purpose of it. They want to know, “why should I invest in social media? Where’s the value for my business?”
The Real Question: How to Achieve and Use Social Media for Success
Of course, there are a number of strategies and tips you can use for your social media marketing activities. And, a whole lot of those have been around for quite a while. But that doesn’t mean they are to be avoided. It may mean that they really work and can be worked for your business.
So, if you’re a small business looking to get your piece of a pie in a relatively small time frame, read the full article at DrumUp.io to learn 6 Incredibly Simple Social Media Marketing Tips for Small Businesses
- 22 Apr
Young Millennials Are All About Snapchat
- Apr 22, 2017
- Dan Hoff
- Marketing to Millennial, Snapchat, Social Media, Social Media Marketing
Young people are all about social networks, whether that’s Snapchat, Facebook or Instagram. This from new research from SCG, an advertising and public relations agency.
According to The Report,
Some 78% of respondents said they use Snapchat on a daily basis. And this was a slightly higher proportion than said they use Instagram (76%) or Facebook (66%) every day. Of those who use Snapchat on a daily basis, the frequency of usage was high. Roughly seven in 10 said they use it more than six times per day, and over half said they use it more than 11 times a day.
For more of the data and additional insights, read the full article at MarketingCharts.com
- 18 Apr
How to Grow Your Audience on Snapchat
- Apr 18, 2017
- Brand Marketing, Digital Marketing, Snapchat, Social Media, Social Media Marketing
When it comes to Snapchat, you know that it has marketing potential. But, you’re just not sure how to use it. As with any, it’s always a challenge to grow a new social media audience from scratch and to do it well. And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat.
And The bad News?
There’s no quick and easy solution to gaining more followers on Snapchat. The good news? It is possible.
Snaplytics provides account management and analytics for brands using Snapchat. And they recently produced a report on how different organizations are using Snapchat. The report reveals insights about how brands are growing Snapchat followings. And it shows exactly how marketers are posting content on the platform and gaining audience growth.
To see how you can use Snapchat for your #MarketingSuccess, read the full article at HubSpot.com
- 03 Apr
For Youth, Social Media Increasingly Means Just Facebook, Snapchat and Instagram
- Apr 03, 2017
- Dan Hoff
- Facebook, Generational Marketing, Instagram, Snapchat, Social Media, Social Media Marketing
MarketingCharts.com has been keeping score of teens’ changing social media preferences over the past few years. And in that time, they have seen some startling changes in how teens are engaging in social media.
But, how about the broader 12-24 age group?
In the latest edition of The Infinite Dial report [click for instant download] from Edison Research and Triton Digital, there are indications of a change in trend. In that report, they noted that social media use among the larger 12-24 age group is increasingly limited to three top platforms.
To see how the data breaks down and what that can mean to your youth-marketing efforts, read the full article and see more insights at MarketingChats.com