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- 30 Aug
How to Use Social Media Research as a Tool for Sales Success
by Mike Schultz
If you’re in business, you market and sell something. And one of the challenges you face is finding prospects that want to buy. But, that takes a couple of things. First, you have to know who they are and they need to know who you are. Then, you need to know something about them. You need information about the buyer.But Where to Start? Without Being Creepy
Quite frankly, you are absolutely crazy if they don’t take advantage of the vast amounts of information about your buyers that’s available on social media. Whether you’re researching new prospective B2B buyers before reaching out, a buyer before a sales conversation, or a target industry, social media should be one of the first places you look.
And yet, most of us don’t do that. But those who do have a great advantage. Here are ways to research buyers on social platforms at MarketingProfs
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
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- 01 Jul
Find Your Ideal Customer with Account Insights and Profiling
by Mitch Folks
The digital revolution has raised customer expectations. Now, people want much more. The need more than just a product or an offering. They crave a complete experience. And that means that the success of your marketing campaign hangs in the balance. Today, it no longer depends on the number of leads you generate. Now, it rests on your ability to maximize your customers’ experience.If it Works Well, Then People Tend to Use it
That’s there has been so much movement to account-based marketing. Now marketing with sales, determine which accounts to target, why they should be targeted, and when they should be targeted. The reason? For one, 87% of companies report a higher return on investment when adding account-based marketing to their engagement strategy. Especially when they compare it to traditional lead-based only marketing initiatives.
In this blog, Mitch Folks takes a closer look at the first step of how to create epic account-based experiences (ABX) with the right account insights & profiling. So, to learn how you can gain highly accurate account insights and effectively profile your targets to create hyper-personalized account-based experiences that your customers and prospects will enjoy, read the full article on the Marketo Blog.
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- 18 Jun
Best Practices for Identifying, Developing and Engaging Your Target Audience
by Josh Baez
As B2B marketers, understanding our target audience is essential to every single thing we do. And yet all too often we lack the necessary details around our target audience. Without those details, we are unable to actually do anything meaningful.
It All Boils Down To One Common Problem
There is one common mistake that organizations make when it comes to identifying their target audience. They tend to assume that these people want to hear about the product. When, in fact, a majority of them probably don’t. And successful marketing requires a gap to be bridged. That gap that exists between those people who want to hear about the product and those who don’t. And that doesn’t even take into consideration those who aren’t even aware they have a problem that requires a solution to begin with.
How can organizations begin to bridge those gaps?
Here are three key areas to help you better identify, develop, and engage your target audience at Heinz Marketing. Then, you can more effectively and consistently drive pipeline for your organization.
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- 28 Feb
How Advertisers Use Different Video Platforms Across The Funnel
from Marketing Charts
Video, as a marketing tool, is here to stay. And that is mainly because it works and works well. As it becomes more prevalent, it is increasingly important to understand where in the sales funnel it’s most impactful.Video Growth is Big. Bigger. Biggest Yet!
According to a study a study from Advertiser Perceptions, roughly half of advertisers are increasing their video budgets. And while this is big and getting bigger, most are begining to place greater emphasis on where the largest audiences are. The study showed that fewer advertisers are using digital/mobile video for upper funnel opportunities. But, this platform dominates both the middle and lower stages of the funnel capturing consumers during their decision-making and conversion stages.
This makes sense as these devices are ones on which it’s easy to convert. To see more of the data, to access the original report and view additional insights, read the full article at MarketingCharts.com
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- 26 Feb
The Optimal Sales Cadence: Frequency and Duration Benchmarks
by Ayaz Nanji
How many times should salespeople contact prospects? And, how long should outreach last? Or, what is the optimal spacing between contact attempts? And, how quickly should sales reps respond to prospects?Great Questions, So What Are The Answers?
To find the answers to these questions, InsideSales.com conducted a study. They examined data from more than 1,456 sales cadences. As part of the study, they examined full-range sales cycles. Additionally, all were start-to-finish direct attempts by salespeople in various verticals. And, with each being designed to engage sales prospects. And what they came up with are some interesting answers to those questions.
Here are key findings from the research at MarketingProfs
NOTE: A pop-up opens on this site and a Free MarkeitngProfs Registration may be required to read the full article.
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- 04 Jan
6 Promotional Marketing Trends to Watch in 2019
from With the new year here, it’s a good time to do a final review of your marketing budget. Now, for many marketers, this means a focus on digital channels.
Promotional Materials Still Maintain a Strong Impact
But interestingly, non-digital channels still hold a huge amount of influence in today’s internet driven world. And of these, promotional marketing could be seen as one of the most consistently successful at both driving sales and brand presence. But, it helps to know what your customers are looking for in the promotional space and to recognize the trends.
After all, what do customers value from promotional materials? To learn the latest trends that are emerging in promotional marketing and how they will shape this still powerful marketing strategy in 2019, read on at Jeffbullas’s Blog.
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- 16 Apr
14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions
by Bob Oord
For a long time, B2B marketers assumed that business decisions were based primarily on rational motivations. The prevailing logic was that emotion was an exclusive territory for B2C marketers. However, it’s becoming increasingly apparent that emotion plays an important role in B2B as well.Feel or Think? They are not Mutually Exclusive
Emotion and reason are two human traits. And together, sometimes in agreement, but sometimes in conflict, lead to decisions. It’s not one or the other, black or white. And, after all, humans are what you are selling to even in a B2B transaction. And, so even in B2B marketing, different emotions trigger different behavior.
So, to influence buying decisions, you can consider the following 14 marketing tactics at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 17 Mar
The Secret to Account-Based Marketing Success
by Judy Wilks
Marketers spend huge sums on technology. All, simply to make marketing more engaging and accountable. But are they getting value for their money? However, most marketers indicate that technology is not quite the panacea it’s promised to be. But what if the answer lies not in some clever new tool, but in a completely revamped approach to marketing itself?
Many Find Their Answer to this question in Account Based Marketing
ABM is a way of influencing and building relationships with highly targeted organizations and individuals. It treats them as “markets of one” rather than the unwilling recipients of untargeted, untailored “broadcast” marketing. It is a process that does take time and effort. But the results can be extremely rewarding. After all, some 84% of marketers using ABM say it delivers higher ROI than any other marketing approach. And yet only half of organizations had an ABM strategy in place in 2016.
So, if you’re considering launching Account Based Marketing, here is our five-stage process for unlocking its benefits at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 03 Mar
Pain Points: A Guide to Finding and Solving Your Customers’ Problems
by Dan Shewan
In the world of marketing and sales, we have focused for generations on “customer paint points.” How to identify them? How to address them? And how to connect them to what we are selling? These have been the focus of our efforts, energies, research and work.But, What Are Customer Pain Points?
And how you can position your company as a potential solution? Well, the short answer is – a pain point is a specific problem that prospective customers of your business are experiencing. In other words, you can think of pain points as problems, plain and simple. And like any problem, customer pain points are as diverse and varied as your prospective customers themselves.
However, not all prospects will be aware of the pain point they’re experiencing. And, that can make marketing to these individuals difficult. First, you effectively have to help your prospects realize they have a problem. And, then you need to convince them that your product or service will help solve it.
To learn how you can do this, and do it well, read the full article at WordStream.com
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- 08 Jan
How To Turn Your Web Traffic Into Inbound Sales Calls
The modern consumer is a complex being. Their needs have become more difficult to meet. Their buying journey is even more unpredictable than before. And their brand loyalty has diminished. Now, their focus has shifted to seeking out the highest quality for the lowest price. So, with the competition getting even more heated and the choices becoming more and more diverse, how can you – and your website – compete?One Answer May Come From the Latest Buyer Preference Trends
Current buyer preference numbers indicate that that when it comes to inbound contact, phone calls are more valuable than ever. It is that lowly call that is driving up sales. And it seems that customers appreciate having the choice of calling a company, even when they buy online.
So, how can you engage with your online customers to close your sale and leave the client satisfied with the service? If handled correctly, the calls coming from your clients can help you not only convert more leads, but also improve customer satisfaction and brand loyalty.
So, if you want to find out how you can do this, read the full article on Jeffbullas’s Blog.
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- 26 Oct
Low Sales? Here’s How to Read Minds to Close More Deals
by Brad Smith
People either do what you want. Or they don’t. And there’s not a whole lot you can do about it.Except react. And follow-up based on a new set of rules.
It doesn’t mean you can’t predict it, though. And it doesn’t mean you can’t manipulate it. Nor, does it mean you can’t choreograph it ahead of time. The good news is that you can do it in advance. You can determine what happens, before it happens, so the message they receive next is always the right one.
Here’s how to get this insight and react in real-time to give people exactly what they want, when they want it at KISSmetrices.com
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- 23 Oct
Which Factors Most Influence B2B Purchase Decisions?
by Ayaz Nanji
For B2B marketing and sales there is one, common core question. And that question typically surrounds what are the key product/service elements that can be presented to best persuade your buyers. So, in an attempt to answer this question Aberdeen and PJA Advertising conducted a study [download available] on the topic.A Hint of What it is That Best Persuades
They based their report on data from a survey conducted in August 2017. They sampled 250 B2B buyers who work in a wide range industries. And what they found was rather surprising.
To see the data, insights and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 24 Aug
Before Your Next Product Launch, Try These 5 Engagement Strategies
by Shayla Price
The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience.Success Starts Well Before Launch Day
What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement. Yes, you need to be spreading your message as soon as possible to pique people’s interests and encourage sales when that magic day finally arrives.
Don’t wait a minute longer. Check out these five pre-launch engagement strategies at KISSmetrics.com
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- 20 Jun
Why Live Events Should Be At The Center Of Your Marketing Strategy
by Alon Alroy
Successful marketing strategies of the future will rely less on digital experiences. And now the trend is migrating more towards live events. This trend can already be seen today. According to Forrester Research, the average B2B CMO spends 24% of their budget on events.It’s Big and Getting Bigger For a Reason
For most today, events already account for a sizable portion of marketing budgets. But that doesn’t mean that they currently play a significant enough role in the marketing strategies of most businesses.
Now, it’s time for modern businesses to make live events a priority. They need to be placed them at the center of all marketing strategies. And to learn how, read the full article, Why Live Events Should Be At The Center Of Your Marketing Strategy at JeffBullas.com
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- 07 Apr
13 Urgency-Inducing Tricks to Drive Sales
by Brad Smith
It was one of Cialdini’s bedrock principles. The one that created demand out of thin air. That compelled people to finally, at long last, take action. To buy, share, and break through the inertia that prevents any change whatsoever.It’s urgency.
Scarcity provides that sense of urgency that forces us to make a decision, to change, even though we’re hardwired not to like change. Sure, we want the upside. But we can’t stomach the downside – change – in most cases. So nothing happens.
So how can you break through that barrier? Here are 13 tried-and-true urgency-inducing tactics you can start using to increase sales at WordStream.com
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