- 26 Nov
8 Essential Tips for Real Estate Video Marketing
- Nov 26, 2018
- Dan Hoff
- Lead Generation, Marketing for Real Estate, Video Marketing
It doesn’t matter whether you’re a buyer, seller. Or, just a plain old real estate marketer. You know the importance of maintaining a strong, reputable, and attractive presence for your target audience. And, in such a competitive industry that hits so close to home, it is critical to market your business effectively and find ways to one-up your competitors.
So, here’s the real news. Real estate listings that utilize video marketing receive 403% more inquiries than those without video!
And, if you have not hopped on the video bandwagon, then it is time to buck up and take the leap. Video has increased in popularity among marketers and their customers. And for good reason. To learn how to make it work for you, here are 8 Essential Tips for Real Estate Video Marketing at WordStream.com
- 17 Oct
Top 10 Ways to Improve Your Local SEO Right Now
- Oct 17, 2018
- Dan Hoff
- Google AdWords, Lcoal SEO, Search Engine Marketing
Local SEO is essential to smaller businesses. They operate on a regional, as opposed to a national, level. So, while national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. And, this strategy relies on marketing your products and services to local leads.
Doesn’t it Just Make Sense to Go Where Your Customers Are?
Optimizing your local SEO means more website traffic, leads, and conversions. And this is because the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands. They have unlimited resources to spend. You don’t And by focusing on specific local-SEO to-dos, you can neutralize their advantage.
After all, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. So, without local SEO, your business could be losing out on a significant amount of traffic. So to help you begin to “Go Local,” here are the top 10 ways you can make your local SEO successful.
- 17 Aug
10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business
- Aug 17, 2018
- Marketing for Real Estate, Social Media, Social Media Marketing
by Leslie Mann
Most real estate agents have a social media presence. But are they really giving home buyers and sellers what they want? Or what they really need?
Buying or selling a home is an important financial (and emotional) decision. And most people are full of questions when they undertake this endeavor. So that means that your clients want more than just someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. It’s important that the agent they choose is someone they’ll feel confident having by their side throughout the process.
And that’s where social media comes in
If applied correctly, it can be a great way to open a dialogue, share advice, and forge an ongoing relationship with buyers, sellers, and renters. Here is a handy list of social media do’s and don’ts for real estate agents at HubSpot.com
- 30 Mar
The Marketer’s Guide to YouTube
- Mar 30, 2018
- Dan Hoff
- Digital Marketing, Video Marketing, YouTube
by Neil Patel
If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet. With over a billion users it has virtually no competitors. And consumers are increasingly spending more time watching more online videos.
It’s no wonder companies are putting more of their ad dollars into digital video advertising
But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention. And you’ll get the eyeballs that you need to drive customer acquisition through YouTube.
Success on YouTube comes with time and practice. And here’s how to do just that at WordStream.com
- 10 Feb
7 Killer Tips for More Effective Real Estate Facebook Ads
- Feb 10, 2018
- Dan Hoff
- Facebook, Facebook Advertising, Facebook Marketing
Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the ability to generate leads through captivating marketing campaigns is likely even more critical to achieving success in the competitive real estate industry.
How can you sell a house if you have no one to sell it to?
So, how do real estate agents capture new leads in today’s technologically advanced society? Facebook, of course! According to a recent study by Mediakix, the average person spends 35 minutes per day on Facebook. This can give you, the realtor, ample opportunity to get in front of the right people. Provided you do it with your killer Facebook ads.
Here are seven super-effective tips to ensure you capture that ready-to-purchase audience on Facebook at WordStream.com