- 31 Oct
How to Create a Market for Your Product When There Isn’t One
by Nick Mehta
As a business, you probably have dreams of being a big, successful company. But in order to do it, you may need to do more than simply have a great product or service. You may need to create a new category of business.
Now, you may be asking yourself, “why do that . . . ?”
Well, there are a number of reasons you might think you want to do this. You may want to take advantage of a new trend. But more importantly, it’s lucrative. According to Harvard Business Review, “Companies that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market capitalization growth.”
But we also saw the big drawback. If you’re thinking about category creation, you’ve already thought of it, too. There are no customers to a category that doesn’t exist yet. And in this article from the HubSpot blog, Nick Mehta, CEO of Gainsight brings us his 5 Strategies to Create a Product Category and win.
- 26 Jun
4 Keyword Research Strategies to Find Your Product-Market Fit
All too often, keyword research is seen as only useful for SEO. And, therefore, is considerd to only be useful when driving growth for an existing business. It seems that a lot of people see keyword research as something that comes into play only once your business has already created its products. But what if we have it all backwards? After all, there’s little-to-no ROI in getting eyeballs on a product people don’t want.
Why Use Keyword Research for Product-Market Fit?
Product-market fit is one of the first things to think about when you start a business. And ideally, you never really stop thinking about it. As your audience grows, their demands change. And their needs evolve. So, you’ll need to constantly adjust your strategy so it serves them best.
This may all sound complicated, and it can be. But not if you stay in tune with what your market wants and needs. And keyword research lets you do that at every stage of business growth. And, to learn how to put this all together for your business, read the full article at WordStream.com
- 18 Jun
Best Practices for Identifying, Developing and Engaging Your Target Audience
by Josh Baez
As B2B marketers, understanding our target audience is essential to every single thing we do. And yet all too often we lack the necessary details around our target audience. Without those details, we are unable to actually do anything meaningful.
It All Boils Down To One Common Problem
There is one common mistake that organizations make when it comes to identifying their target audience. They tend to assume that these people want to hear about the product. When, in fact, a majority of them probably don’t. And successful marketing requires a gap to be bridged. That gap that exists between those people who want to hear about the product and those who don’t. And that doesn’t even take into consideration those who aren’t even aware they have a problem that requires a solution to begin with.
How can organizations begin to bridge those gaps?
Here are three key areas to help you better identify, develop, and engage your target audience at Heinz Marketing. Then, you can more effectively and consistently drive pipeline for your organization.
- 23 May
Six Naming Trends to Help Your Brand or Product Stand Out
It is a simple reality of the business world. Every new business wants to stand out to attract more attention. And, of course, they want to connect with, appeal to and engage an audience of potential customers.
A Rose by Any Other Name is, . . . .
One way to do that is with a memorable business name. And that’s because one of the first things a potential customer learns about your business is its name. So, it’s vital that the name make an impact.
But hitting on that exactly perfect combination of word-smith imagery to define your brand in one name is hard. But, when someone comes up with an intriguing or interesting naming technique and convention, others follow suit, creating a name trend. Here are 6 trends that may be able to help your brand stand out, so read the full article at MarketingProfs.com
- 03 Apr
The Beginner’s Guide to Facebook Ads for Entrepreneurs
There are a lot of benefits associated with being an entrepreneur. There’s thee freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it. And, of course, the potential to reap a hefty percentage of the profit.
If There Were No Risk, The Rewards Would Mean Far Less
Less talked about are the growing pains inherent in striking out on your own to create something uniquely yours. Among those pains is de-coding the complex world of Facebook ads. And yet, those are often at the top of the list for entrepreneurs. Creating, maintaining, and growing a startup is one thing. But having the Facebook ads chops is something else entirely.
So, if you’re among that select group of pioneers, we’re going to show you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs at WordStream.com
- 18 Mar
3 Ways To Promote Your Startup Like A Pro in 2019
Marketing is one of the biggest challenges that any startup will face. After all, when your new to the market, you’re unknown. And it’s tough to stand out from the crowd when 50 million new startups launch every year. Plus the competition is fierce.
But even if your product is top-notch, you cannot generate sales without gaining attention and then traction in the market. First, you have to let your potential customers know that you even exist and that you are an option for them. This requires dedicating resources towards promotion.
But, as a startup, that is easier said than done. You don’t have extra resources. And you probably don’t have the luxury of time to devote to promotional strategies. To help you out, here are 3 Ways To Promote Your Startup Like A Pro, starting right now. So read the full article at Jeff Bullas’s Blog to learn how you can get started.
- 13 Feb
The Ultimate Guide to Crowdsourcing
by Clifford Chi
Crowdsourcing. You’ve probably heard the phrase but wondered what it is. Or you may have read about some uses but didnt quite think that it was a business tactic you could use.
So, What is Crowdsourcing?
When businesses crowdsource, they ask the public for ideas, information, and opinions to help them craft better products and services. By crowdsourcing, companies can tap into a huge group of people’s expertise and skill sets.
And, How Does it Work?
As an example, companies can also crowdsource on social media. They can use this to gauge people’s opinion on their new product releases or updates. So to help you fully grasp the concept of crowdsourcing, here are some concrete examples of the practice in action at HubSpot.com
- 25 Jan
Do You Subscribe to the Subscription Service Trend?
Today you can subscribe to pretty much anything. You can subscribe to razors, or dog toys and clothes. And you can even subscribe to cosmetics, or ingredients for a complete dinner or fine wines.
On the B-to-B side, there’s Leadership-in-a-Box, Mentor-in-a-Box and many more. But dont think that it’s all consumable products. Now Porsche even has its own subscription offering.
This whole move is a fascinating cultural shift and it’s worth thinking more about, in terms of how we go to market with our products and services. But, what are the elements that make a subscription model work? To learn what they are, read the full article at the McLellan Marketing Group Blog.
- 04 Jan
6 Promotional Marketing Trends to Watch in 2019
Promotional Materials Still Maintain a Strong Impact
But interestingly, non-digital channels still hold a huge amount of influence in today’s internet driven world. And of these, promotional marketing could be seen as one of the most consistently successful at both driving sales and brand presence. But, it helps to know what your customers are looking for in the promotional space and to recognize the trends.
After all, what do customers value from promotional materials? To learn the latest trends that are emerging in promotional marketing and how they will shape this still powerful marketing strategy in 2019, read on at Jeffbullas’s Blog.
- 31 Aug
5 Steps To A Successful Product Launch In A Highly Competitive Market
from Jeff Bulla’s Blog
This logic can be applied to product launches as well
Launching a new product or service isn’t what it used to be. The main reason for that is that the market is oversaturated with products, promises and ‘innovations’. And customers have become increasingly more cynical. So that means that a creative approach to gaining attention around product launches is the key component of successful product launch campaigns.
The way in which a product or service is presented and sold is, in fact, the primary weapon. And here are five essential steps to launching any new product or service successfully into market at Jeff Bullas’s Blog.
- 25 Jul
Events Have Different Purposes and Strategic Considerations for B2B, B2C Companies
We all know that there are differences and some similarities between B2B and B2C marketing. This fact is patently obvious when it comes to event marketing.
Exactly the Same, Only Different
According to a recent report [download page] from Opus and Event Marketer, B2B and B2C companies approach events with different goals in mind. This is in spite of the fact that they do share some primary objectives, . Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
B2B marketers tend to see events as a strong source of qualified top-of-the-funnel leads. By contrast, B2C marketers tend to use events more than their B2B counterparts in order to enhance customer satisfaction/loyalty and launch new products or services.
To see all of the insights and trends, read the full article at MarketingCharts.com
- 28 Jun
How to Launch a New Brand: Five Tips for an Unforgettable Debut
As a startup, you need to be marketing. And you need to be building your brand in the market. That’s because building a brand for your company is one of the most important things you can do as a marketer.
But, What is “brand” And Why Should I Care?
A brand – your brand – can allow you to differentiate yourself from industry competitors with a unique image, a memorable voice, and an identity that resonates with your target customers. But establishing and launching your own brand from scratch can be difficult.
This is particularly true when you’re a startup with limited resources
It can be tempting to rush through the process of market entry and start selling products as quickly as possible. But the way you introduce your company to your customers could have a huge impact on your potential for future sales. After all, you really do have only one chance to make a first impression.
And to see some simple suggestions to help you create a memorable and effective brand that will help your company stand out from the competition, read the full article at MarketingProfs.com
- 26 Dec
Your 6-Week Checklist For Launching A Digital Product
- Dec 26, 2017
- Dan Hoff
- Content Marketing, Demand Generation, Digital Marketing, Inbound Marketing, Product Launch Strategies
by Ann Smarty
Most content can be recycled. And indeed, recycled content should be part of your content strategy. However, having something stationary to offer your audience is even better. It’s something that is great for building brand loyalty, increasing visibility and generating conversions that your blog just can’t give you.
A good digital product is worth its weight in gold
Digital products are those elements of content that are persistent on your website. It may be an eBook, a webinar, a video series or anything else that would have intrinsic value to your audience. And, it is content that has a longer shelf-life.
But how exactly do you properly launch one? We all know that good things take time. Giving your digital product the boost it needs to be successful takes a bit of preparation. And there’s a lot of conflicting advice on the internet about the ‘right’ way to approach launching a digital product. And not all of it is worth your time.
So, to give you a little boost, here is a set of guidelines and a 6-week checklist for launching a digital product on Jeffbullas’s Blog.