- 07 Aug
A Handy Guide to Press Release Distribution Success
by Sam Allcock
To thrive as a small business, you need people to know that you exist and that you can help them. One way to do that is to get press coverage. But, unfortunately, coverage doesn’t just come naturally. It is something that you need to work to get.
Enter: The press release.
Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.
But you may not know exactly how to do that. So, to help, Sam Allcock from HubSpot has put together a Handy Guide to help you learn how to properly create, pitch, and distribute a press release for optimal brand awareness. To see the full guide, read the full article at HubSpot.com.
- 18 Mar
3 Ways To Promote Your Startup Like A Pro in 2019
Marketing is one of the biggest challenges that any startup will face. After all, when your new to the market, you’re unknown. And it’s tough to stand out from the crowd when 50 million new startups launch every year. Plus the competition is fierce.
But even if your product is top-notch, you cannot generate sales without gaining attention and then traction in the market. First, you have to let your potential customers know that you even exist and that you are an option for them. This requires dedicating resources towards promotion.
But, as a startup, that is easier said than done. You don’t have extra resources. And you probably don’t have the luxury of time to devote to promotional strategies. To help you out, here are 3 Ways To Promote Your Startup Like A Pro, starting right now. So read the full article at Jeff Bullas’s Blog to learn how you can get started.
- 24 Apr
10 Pro Tips for Running an Effective PR Campaign
A PR campaign can have a long-lasting impact on your brand’s reputation and public image. But it must be well-planned.
An effective PR campaign is more than just a press release
To create a remarkably effective PR campaign, you need to take some big extra steps. When done right, your PR campaign can attract national (and positive) media attention. It can boost sales drastically. And it can create a positive relationship between your company and the public for years to come.
But what is an effective PR campaign? And, how to build one? To help you better understand and how to create success with your next PR campaign, we’ve compiled ten effective tips at HubSpot.com
- 14 Oct
PR in 7 Easy Steps for Emerging-Technology Startups
- Oct 14, 2017
- Dan Hoff
- #Startup Marketing, Marketing Communications, Marketing Strategies, PR. Public Relations
You have a great new product. And it is time to think about your launch. Suddenly you realize that it’s time to create a public relations program for your startup. There’s a lot to do. And you don’t have enough time or budget to do it all.
Where should you begin?
For startups, creating your PR, content marketing and social media programs can be challenging. It is even more challenging if you’re doing business in “emerging technologies” sectors. Add to that the challenge of the inability to hire expert PR counsel, and it may seem impossible.
However, there are ways you can still get it done, successfully. And to help you out, here are some basic steps at MarketingProfs.com
- 24 Aug
Before Your Next Product Launch, Try These 5 Engagement Strategies
- Aug 24, 2017
- Dan Hoff
- #Startup Marketing, Demand Generation, Lead Generation, Marketing Strategies
by Shayla Price
The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience.
Success Starts Well Before Launch Day
What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement. Yes, you need to be spreading your message as soon as possible to pique people’s interests and encourage sales when that magic day finally arrives.
Don’t wait a minute longer. Check out these five pre-launch engagement strategies at KISSmetrics.com
- 01 Aug
The Modern Press Release: Two Don’ts and Three Do’s
- Aug 01, 2017
- Dan Hoff
- Marketing Communications, Marketing for Small Business, PR. Public Relations, Press Release, Start Up Marketing
by Jay Hickman
The potential power of the press release is sometimes misunderstood. This is true for those who aren’t studied PR practitioners. But many self-marketing entrepreneurs or others serving in some marketing function fall victim to common misunderstandings.
Build it and They [He] Will Come . . .
They often believe, falsely, that writing and distributing a press release means guaranteed free company publicity and a third-party media endorsement. Others wrongly believe there’s no such thing as “too much of a good thing”. And so they document every move made by the company and send it along to the media.
Acting on those beliefs can be fraught with problems, so I would urge that companies consider a more strategic approach. There are some best-practices regarding press releases as marketing tools. To see what they are and to learn the Two Dont’s and Three Do’s of the Modern Press Release, read the full article at MarketingProfs.com
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