- 07 Aug
A Handy Guide to Press Release Distribution Success
- Aug 07, 2019
- Dan Hoff
- Digital Marketing, Marketing for Small Business, PR. Public Relations
by Sam Allcock
To thrive as a small business, you need people to know that you exist and that you can help them. One way to do that is to get press coverage. But, unfortunately, coverage doesn’t just come naturally. It is something that you need to work to get.
Enter: The press release.
Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.
But you may not know exactly how to do that. So, to help, Sam Allcock from HubSpot has put together a Handy Guide to help you learn how to properly create, pitch, and distribute a press release for optimal brand awareness. To see the full guide, read the full article at HubSpot.com.
- 05 Jun
What is Earned Media? And Does it Really Work?
- Jun 05, 2019
- Digital Marketing, Marketing for Small Business, Marketing Strategies
Remember ‘back in the day” how people used to learn about upcoming events, the latest trends, and cool new products. Well, it was probably almost exclusively from magazines, newspapers, and TV shows.
The Times, They Are a Changing . . .
Back then, this was where brands used to get all their earned media. But earned media has expanded beyond print and TV. And marketers can harness it in several ways.
But because the places we get information have changed over the last 30 years, earned media changed as a result. So what is earned media, is it really effective? And how can you gain some? To find out, read the full article at HubSpot.com
- 04 Jan
6 Promotional Marketing Trends to Watch in 2019
- Jan 04, 2019
- Dan Hoff
- Loyalty Marketing, Marketing for Small Business, Promotional Marketing
from With the new year here, it’s a good time to do a final review of your marketing budget. Now, for many marketers, this means a focus on digital channels.
Promotional Materials Still Maintain a Strong Impact
But interestingly, non-digital channels still hold a huge amount of influence in today’s internet driven world. And of these, promotional marketing could be seen as one of the most consistently successful at both driving sales and brand presence. But, it helps to know what your customers are looking for in the promotional space and to recognize the trends.
After all, what do customers value from promotional materials? To learn the latest trends that are emerging in promotional marketing and how they will shape this still powerful marketing strategy in 2019, read on at Jeffbullas’s Blog.
- 20 Sep
10 Communication Hacks to Deal with Negative Customers on Social Media
- Sep 20, 2018
- Dan Hoff
- Marketing Communications, Social Media, Social Media Strategies
Social media can be a great way to communicate with your customers and fans. But it can also be an uncontrolled channel where angry customers can write negative things about your business.
Bad Comment? No Need to Panic . . .
So what can you do if a customer posts negative comments about your company? While it may never be possible to prevent disgruntled customers from being vocal on social media, it is possible to deal with negative consumers and maintain a positive brand image.
Here are 10 communication hacks that you can use to deal with negative customers on social media at Jeff Bullas’s Blog.
- 22 Aug
What is a PR Strategy and Does Your Small Business Need It?
- Aug 22, 2018
- Dan Hoff
- Marketing for Small Business, PR. Public Relations
As a small business owner, it’s key that you do all you can to maintain a strong and credible reputation in the public eye. And a solid public relations strategy can help you do just that.
But, What is a PR strategy, You Ask?
In a nutshell, a public relations strategy lets your customers and the wider world know that your business exists. According to the Chartered Institute of Public Relations “Public Relations is about reputation. I t is the result of what you do, what you say and what others say about you”.
Well, that sounds simple enough. Right? But, why does your small business really need a PR strategy? To find out and to learn how to make it work for your small business, read the full article at Manta.com
- 11 Jun
The Most and Least Important PR and Corporate Communications Tactics and Trends
- Jun 11, 2018
- Dan Hoff
- Content Marketing, Marketing Communications, PR. Public Relations
by Ayaz Nanji
The big question is, when it comes to PR, what works now? There are a lot of tactics and techniques out there. But, there are some things that are rising to the top of the heap.
Why Not Ask the People Who Do PR to Find Out?
It seems fairly simple, if you want to know something, ask the people who do it for a living. And that is exactly what Sword and the Script Media and Ned Lundquist’s Job of the Week did. In February of this year, they polled 155 corporate communications and PR professionals.
They asked them what it is that they intend to use more and the directions they are moving towards. And they found some trends worth watching [view original report].
As an example, respondents ranked storytelling as the trend/tactic that will matter most over the next 12 months. Surprisingly, content marketing ranked second. And, this was followed by thought leadership, aligning with Marketing, and influencer marketing. But, to see more of the data and insights, read the full article at MarketingProfs.com
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