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- 08 Nov
Where do Buyers Research Products? [New Report from HubSpot]
by Pamela Bump
The burning question of the day: Where is it that people do their research when they are considering a purchase? The time was, people perused print ads. Or they saw a promotional flyer. But the times, they are a changing. Or, at least they have changed and significantly. And if brands don’t keep pace with these changes, they loose opportunities to be in consideration of the final purchase.If Ya’ Snooze if Ya’ Loose . . .
One big shift was noted in 2018 when it was discovered that 40% of people used social media channels for aspects of product research. And younger generations today are getting more and more connected to social media platforms. So, that means that the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.
By now, you might be on all the major social media platforms. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you’re selling a physical product. To determine this, it can be helpful to find out which social channels your specific audience is using to look for products, and then create social strategies that meet them where they are on their preferred platforms.
To learn more about the social networks people prefer to surf for product research, see the poll data and read the full article on the HubSpot Blog
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- 23 Aug
45 Essential Social Media Marketing Statistics You Need to Know
by Emily Coates
It seems that social media is everywhere. And for many, it is the daily, go-to place for entertainment, socialization and it is even their primary news source.‘Sigh’ . . . Sad, I know . . .
But as a result, social media has risen to become one of the primary marketing channels. With over 40% of the world’s population reportedly on social media, it is now a critical customer touch-point for your business. What was once considered a fad, is now a business imperative.
And that means that today you must have an effective social media strategy to reach your intended audience. To help you out, Emily Coates brings us a list of 45 essential social media stats to ensure you know where to focus your marketing efforts now to get the highest ROI. So read the full article at HubSpot.com
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- 24 Jun
Why People Follow (And Unfollow) Brands on Social Media
by Ayaz Nanji
Does your business relys upon social media as a part of your marketing arsenal? Then cracking the code of gaining social media followers is probably an important issue. After all, wouldn’t it be great if you could know that secrete formula that drove people to connect with your business?You Like Me! You Really Like Me!!! Or Not . . .
But add to that the reason that those same people un-follow and that’s a whole different fish. Fortunately recent research [download available] from Sprout Social. Some of the motivations they uncovered are quite surprising but, if applied to your business, could mean the difference between a so-so social media program an a successful business driver. Read the full article at MarketingProfs.com.
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- 15 May
Social Media Use in 2019: Platform, Visit, and Age Trends
by Ayaz Nanji
The steady growth in the percentage of US adults who use social media appears to have plateaued. This is according to recent research [see the original report] from the Pew Research Center.Is This a Trend or Just a Blip?
Surprisingly, the study revealed that roughly the same proportion of US adults currently use the four main platforms as in 2016. In the period user counts were flat for Facebook, Pinterest, LinkedIn, and Twitter. But, Instagram did show a significant uptick in that period.
To see more of the conclusions from this study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
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- 01 May
Report: Top Digital Channels Buyers Use for Discovering New Brands
from Marketing Charts
If you have a product that is new to market, then early brand discovery is your biggest challenge. Exactly how, and where in the great digital universe, can you can recognition? Where can you get noticed and begin to gain market traction?Well, the answer seems to be – On Social Media
According to Kantar Media, five of the top nine digital channels shoppers use to discover new brands are social media platforms. And of those, Facebook is used more than even product or brand websites for this purpose.
While social media is a key place for discovering a brand, once shoppers are further down the purchase journey, that changes. At that point social media is not as important to shoppers’ decision-making. And, it is at that point in their journey path that search is cited as chief purchase driver. And, this was borne out separately in a survey by SUMO Heavy. That report revealed that fewer than 1 in 5 (18%) adults say they have made a purchase directly through social media.
For more on these reports and additional insights into this, read the full article at MarketingCharts.com
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- 19 Apr
How You Can Measure Your Brand’s Effectiveness on Social Media
By now, there is little doubt. Social media is here to stay. And, not just for companies selling to consumers. Now, even B2B firms are onboard with social media. But is social media living up to its promise of helping marketers reach potential customers? And, is it actually delivering business results?As The Space Matures, So Do Users
The social media users of today have gotten savvier. They know that brands are producing promotional content specific to social media. And, according to a recent study from Clutch, 86% of social media users are confident in their ability to identify content as con-tent marketing.
But, the question remains, is social media helping us reach potential customers? Is all this effort to create social media content and investing in ad campaigns to help our content gain more visibility delivering business results? To find out, read the full article at MarketingProfs
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- 11 Apr
7 Ways to Upgrade Your Social Media Marketing Strategy Now
from WordStream.com
With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand’s social media activities and status.But this can be tricky when social media keeps changing. There have been a host of updates to social media platforms throughout 2018 and into 2019. There are also a ton of new trends that affect how users engage on these platforms. Each of these changes has been a catalyst for businesses to adjust their social media marketing strategies and tactics.
In order to stay competitive, you need to adjust your strategy, as well. In this article, Senior Outreach Specialist Tabby Farrar and Social Media Executive Mollie Hyde give us seven killer social media tactics that your social media strategy needs right now.
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- 19 Mar
The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.So, what are the best hours to post on each social media channel?
Unfortunately, there’s no perfect answer to when is the best time to post. However, there is ample data out there on the best time to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The great folks at CoSchedule recently looked at a combination of its own original data and more than a dozen studies on this very topic. The looked at data from the likes of Buffer and Quintly, just to name a couple. And then they created a helpful list of ideal posting times based on industry trends across today’s most popular social networks.
To learn them all, read the full article at HubSpot.com
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- 12 Sep
Which Social Networks Does Your Business Need to Be On?
from SocialReport.com
So, you run a business. And now you’re ready to start social media marketing. Or, you may already have a company page on Facebook. But, the first you need to answer one question. What social networks should my business really be on?Good Question, But . . .
And this is the first thing your business needs to consider when building a social media presence. Social media platforms are not a once-size-fits-all proposition. How you approach it, and each platform is different for every type of business and industry. This is due to the fact that each industry and business has different needs and, as a result, needs to be on networks that match their needs. Plus, each has platform has audience characteristics and profiles that either match your target market or not.
Social Report recently posted an article that explores the idea of which social networks different types of businesses should be active on. You’ll find a list of different types of businesses with a couple paragraphs that discusses what social networks that business should be active on. So, read the full article on the SocialReport.com to find out exactly Which Social Networks Your Business Needs to Be On
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- 16 Aug
Don’t Pass Pinterest By: Why B2B Marketers Need to Think Visual in Social
LinkedIn may be the social channel many B2B marketers feel most comfortable with. But don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.
Even Major Brands are Leveraging This
Microsoft, Cisco, Intel, GE and other leading B2B marketers have created highly visual social presences for tech products that on the surface might not seem all that pretty. And it may take less effort and time than you think to start. You might already have the content in hand to populate these channels. For example, Infographics and other eye catching pieces can be repurposed on Pinterest to drive traffic.
For more insights and ideas, read the full article on ChiefMarketer.com
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- 07 Jun
The Social Networks B2B and B2C Marketers Value Most
by Ayaz Nanji
We all accept the fact that there are differences between B2B and B2C marketing. And, of course, we assume those differences are reflected in how social media is used.Question, questions, questions . . . But Where are the Answers?
But, what are those differences? How is social media best used today. And what trends are surfacing in the use of the social media platforms for marketing? And more importantly, what work best for B2B or B2C?
So, to understand how marketers are using social media and what is working best, Social Media Examiner launched a study. And now, they have recently released their 10th annual study. Their report, the 2018 Social Media Marketing Industry Report brings some significant insights. And, more importantly, the data on trends on what is working best. So, to see the data and some insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 30 May
Social Media Marketing Update: Preferred Platforms and Content Types in 2018
from Marketing Charts
What’s trending in social media marketing? The latest annual Social Media Marketing Industry Report from Social Media Examiner set out to find out. And, they were able to offer some insights into marketers’ preferences surrounding social media platforms and content.Risk vs Benefits of Social Media Still Being Weighed
Even with the sustaining popularity of social media, there are some continuing concerns for marketers. It seems that just 44% agree that they’re able to measure social ROI. That is a figure that’s even higher than reported by CMOs in a recent CMO study. And slightly fewer than half agree that their Facebook marketing is effective.
But despite questions about Facebook effectiveness, respondents seem enthusiastic about the benefits of social media marketing. So, to see all of the data and insights, read the full article at MarketingCharts.com.
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- 06 Apr
How Frequently Do People Use Social Platforms?
from Marketing Charts.com
If you are using social media as one of your core marketing venues, then this is an important finding. Especially given the recent bad press about social media and user-data privacy. But even with the increasing concerns, about 7 in 10 American adults are still on their social media accounts.Usage is Down, But Not Out
A percentage reported being online “almost constantly” (26%) or “several times a day” (43%). This, according to recent data from the Pew Research Center. And, as it turns out, many of those are still spending their online time visiting social media platforms. This, from two companion studies from the Pew Research Center and from Reuters.
Each study looked at several social platforms to measure the frequency with which they’re being used. To see the data, charts and insights and for an opportunity to access the original report, read the full article at MarketingCharts.com
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- 28 Mar
How to Create Viral Social Media Marketing Campaigns to Promote Your Business
from DrumUp
Face it, we are addicted to our devices. If you are like most, you probably check our smartphones on average 150 times a day. In fact, it is probably the first things you do in the morning. And it’s one of the last we check before going to sleep. We take them with us constantly and everywhere. This means that our social media profiles tag along, too.They’re all Just The Same, . . . Only Different
And, knowing how different platforms work and scope of their socializing abilities is the key to using them as marketing tools. They can give you an opportunity to target very specific audience. And to add to the confusion, every social media platform has its own demographics.
But, social media marketing is not only about knowing all the platforms there are. It takes carefully designed campaigns to go viral with promoting your business. So, to learn How to Create Viral Social Media Marketing Campaigns to Promote Your Business, read the full article at DrumUp
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- 13 Mar
Social Media Use in 2018: Platform, Age, and Visit Trends
by Ayaz Nanji
Congratulation. You have finally decided that you need to market your business on social media. And, it was probably a difficult decision.But now, which social media platform should you focus on?
After all, there are eight major social media platforms and a gig-a-load of minor ones. So, how to figure out what is probably going to work for you and your business?
One way is to use what I call the Serengeti Theory of audience marketing
That theory says that I need to focus my “hunt” where my target audience prefers to frequent. And that means, if I want to have success in reaching my target audience through social media, I need to know where they prefer to “hang out”.
A good place to start would be with the current numbers on the “who, what and where” of social media. And, fortunately for us, the Pew Research Center has recently released their annual social media usage report. So, that means, if you want to see where your best prospects are socializing, then you need to read this report. To read a summary of the report, read this article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 10 Mar
The Right and Wrong Times to Post on Social Media
from DrumUp
Social Media has revolutionized the way companies do business. From small local stores to big corporate houses, all types of businesses have recognized the importance of social media in marketing. In fact, social media marketing has become such an integral part of a company’s marketing activity that businesses just cannot seem to do without it.Great. So Post it and They Will Come Then?
The success of social media marketing depends on a bunch of factors. Among those are content quality and relevance and time of posting. Yes, even the time of day you post will impact your social media success. The time you choose to post content on social media can well decide how many of your followers see the content. And even hot they engage with it and even if they convert.
To learn when the best times are to post and on Facebook, Twitter, LinkedIn, Pinterest and Instagram, read the full article at DrumUp
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- 21 Nov
How to Learn Social Media Marketing: 30 Resources for Beginners
by Ryan Scott
Social media is no longer an optional marketing channel. It has become a necessary one for any size business.Build It and He [They] Will Come . . .
But that doesn’t mean results are a given. Simply “being there” is not enough. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results. And that depends on the level of effort you put into it.
Social marketing is a lot of work. And it takes time listening and responding. After all, it’s social, and anything social takes an investment of effort and skill. But you may be a bit overwhelmed with it all. So, to help you out, here are some resources to help you learn all you need to know about social media marketing, at HubSpot.com
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- 04 Oct
The Latest Social Media Image Size Cheat Sheet
by Dan Hoff
If you are a social media marketer, a graphic designer, or simply a business owner who is ‘in charge’ of your social media presence image, you really need this.
Just as you’re ready to publish your latest post to Facebook, you looked at the image. And, it is real bad. Why? What size do you need? Is it cut off at the top? Well, you’re not alone.
In the ever evolving world of social media platform there is only one constant – change.
It seems that the images sizes for social media platforms have been in constant motion. To help you out a bit, product review site WeAreTop10 compiled all the information you need. They brought together all of the image-posting rules, guidelines and size formats from the major social media platforms. This includes Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. They are all right here, in one easy-to-reference infographic.
To see the guidelines, just check out the infographic [Click to See the Full Infographic]
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- 09 Sep
The Ultimate Guide to Social Media Marketing
by Jeff Bullas
Not too long ago, businesses considered social media as just a passing trend. It was considered a distraction for kids with nothing better to do with their time than to scroll through endless news feeds. Nowadays it is a critical business tool. It’s becoming clearer every day that social media is one of the most powerful marketing tools businesses have ever seen. But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good.So, Start With The Basics – What is Social Media Marketing?
What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? Should you outsource social media marketing or keep it in-house?
To help you out, here is a comprehensive guide. It will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Read the full guide at JeffBullas.com
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- 31 May
21 Social Media Management Tips for Winning at Social Media
by Disha Dinesh
In its existence of over a decade, social media has gone from being an optional splurge to a mandatory investment. Social media has become an integral part of our lives today and has even become a trusted tool for businesses.Sure, It May Work, But . . .
However, the ROI of social media is under question by sceptics. Many find it difficult, if not impossible to connect social efforts with real business benefits. Despite the availability of analytics tools to measure social media marketing, some businesses remain reluctant when investing in social media.
If you are one, you may be missing a huge opportunity because you don’t have the right tools or knowledge. So, to help you out, here are 21 Social Media Management Tips for Winning at Social Media from DrumUp.
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