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- 30 Aug
How to Use Social Media Research as a Tool for Sales Success
by Mike Schultz
If you’re in business, you market and sell something. And one of the challenges you face is finding prospects that want to buy. But, that takes a couple of things. First, you have to know who they are and they need to know who you are. Then, you need to know something about them. You need information about the buyer.But Where to Start? Without Being Creepy
Quite frankly, you are absolutely crazy if they don’t take advantage of the vast amounts of information about your buyers that’s available on social media. Whether you’re researching new prospective B2B buyers before reaching out, a buyer before a sales conversation, or a target industry, social media should be one of the first places you look.
And yet, most of us don’t do that. But those who do have a great advantage. Here are ways to research buyers on social platforms at MarketingProfs
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
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- 15 Jun
How to Captivate Customers by Using Video in Digital Ads
There is ample evidence that video dominates the web. Today, consumers spend an average of five to six hours watching videos each day. With 20 percent of that time devoted to digital content alone. And Forrester Research predicts that digital video ad spend will reach $102.8 billion a year by 2023.
A Medium That is Big and Only Getting Bigger
There are a lot of advantages that video content offers marketers and brands. For one, it allows companies to engage with their audience. And, study after study tells us that consumers trust video ads more than static advertisements. So, the use of video in our ads can hel establish a deeper relationship with consumers to progress them through the buyer’s journey.
As long as it’s done well, every industry stands to benefit from the use of video. One study suggests that 74 percent of users who watched an explainer video proceeded to buy the product or service they learned about. But implementing video in digital ads and on social media can be an intimidating thought. And if you are wondering How to Captivate Customers by Using Video in Digital Ads, read the full article on Chief Marketer.
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- 13 May
The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails
There is a common human behavioral tendency called decisions paralysis. Simply stated, this is manifested when buyers are confronted with too many choices, the result, in most customers, is to not buy.To Decide, Or To Not Decide. That is The Question . . .
Decision paralysis also applies to your email marketing as well. If you give your subscribers too many options, they won’t know what you want them to do or where they should click. The best advice, in that case instead, is to focus on the Rule of One. This rule essentially states that every promotion must contain four essential elements for success.
To learn more, read the full article at MarketingProfs.com
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- 10 May
5 Strategies to Improve PPC Lead Quality
Generating leads with PPC campaigns can be challenging. But, generating high-quality leads is even harder.Lead generation is Not an Easy or Simple Matter
Lead generation, by it’s nature, leaves the door open for anyone to convert on the initial lead conversion stage, regardless of their actual ability to buy the end product. As a result, the quality of those leads can vary widely. And because of this, we need to develop strategies to target higher quality leads and deter unqualified users from filling out our forms.
Yep, you read that right. To shift your lead generaion into high gear, you may need to turn people away from your business. And, you will need to purposefully try to prevent people from filling out your form. Here are 5 strategies to try that we think will help you improve the quality of leads from your PPC campaigns at WordStream.com
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- 26 Apr
Global Buying Behavior in 2019 You Need to Know
by Mimi An
The average person spends 135 minutes on social media every day. It’s where we get our news, our entertainment. And at this point, sadly, it’s a sizable chunk of our human interaction. But where exactly are those 135 minutes spent? On Facebook? Twitter? YouTube? And who is spending their time there?To find out, in early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. They used SurveyMonkey Audience to ask over 2,700 around the globe questions on how they buy.
Turns Out, Not All Buyers Are The Same
The resulting report highlights the fascinating differences discovered in buying preferences worldwide. And if you’re a marketer or creator deciding where to focus your content efforts, the first step to success is finding the platforms with the most receptive audiences. So, keep reading to learn some of the buying trends we observed through our research at HubSpot.com
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- 13 Apr
Five Website Conversion Principles That Will Increase Your Lead Volume
One of the most critical elements of your landing pages and conversion paths is your form. Yep, you read that right. Your lead gen form acts as the main gateway between a user and you. And it can either keep the visitor a stranger to your company or help turn that visitor into a lead for your company.A Bad Form Kills the Experience Your Landing Page Provides
And, as a result of a form that seems a chore to complete, it can kill conversions. After all, we know that buyers are becoming increasingly fussy.
Without a delightful and error-free experience with your brand or website, it’s likely you’re losing out on conversions, leads, and clients. In this article, Marcus Taylor gives us five conversion rate optimization (CRO) principles that will increase lead volume and help you surpass your lead-generation targets. So read the full article at MarketingProfs to learn them all.
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- 03 Apr
The Beginner’s Guide to Facebook Ads for Entrepreneurs
There are a lot of benefits associated with being an entrepreneur. There’s thee freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it. And, of course, the potential to reap a hefty percentage of the profit.If There Were No Risk, The Rewards Would Mean Far Less
Less talked about are the growing pains inherent in striking out on your own to create something uniquely yours. Among those pains is de-coding the complex world of Facebook ads. And yet, those are often at the top of the list for entrepreneurs. Creating, maintaining, and growing a startup is one thing. But having the Facebook ads chops is something else entirely.
So, if you’re among that select group of pioneers, we’re going to show you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs at WordStream.com
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- 06 Mar
An Introduction to Persuasive Advertising vs. Informative Advertising
by Clifford Chi
As marketers, we know that if we want to persuade an audience, we need to evoke an emotional response from them. But how do you actually do that? Well, for one, we can use persuasive techniques that emphasise value. Or we can inform and educate them.But What is a Persuasive Ad? And How Do They Differ From Informative Ads?
Well, recently Clifford Chi, over at HubSpot, took a look at this dicotomy of advertising approaches. He examined six persuasive advertising techniques that you can use right now. Plus, he then looked at three informative advertisement examples. And each of those is surprisingly as compelling as the persuasive advertising examples.
So to learn all about Persuasive Advertising vs. Informative Advertsing, read the full article at HubSpot.com
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- 26 Feb
The Optimal Sales Cadence: Frequency and Duration Benchmarks
by Ayaz Nanji
How many times should salespeople contact prospects? And, how long should outreach last? Or, what is the optimal spacing between contact attempts? And, how quickly should sales reps respond to prospects?Great Questions, So What Are The Answers?
To find the answers to these questions, InsideSales.com conducted a study. They examined data from more than 1,456 sales cadences. As part of the study, they examined full-range sales cycles. Additionally, all were start-to-finish direct attempts by salespeople in various verticals. And, with each being designed to engage sales prospects. And what they came up with are some interesting answers to those questions.
Here are key findings from the research at MarketingProfs
NOTE: A pop-up opens on this site and a Free MarkeitngProfs Registration may be required to read the full article.
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- 23 Feb
What is LinkedIn Interest Targeting for Advertisers?
by Conor Bond
There is a relatively new feature available to LinkedIn advertisers. Its called LinkedIn Interest Targeting. Now, you may be asking, what the heck is that?What Is LinkedIn Interest Target Advertising?
The idea may sound familiar. It operates in the same principle as does Facebook interest targeting. Unlike search advertising, it doesn’t targeting ads to shoppers directly. Rather, it serves ads based upon behaviors.
And that means it gives you the power to serve ads to highly relevant audiences. So you can focus your ads on the people whose behavior indicates they’re interested in you’re offering. Now to see how it works and how you can make it work for you, read the full article at WordStream.com
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- 28 Jan
6 Often Overlooked Optimizations to Increase Your PPC Conversion Rate
by Athena Pham
For most, we all know that in the paid search world, you learn by testing. You test your CTAs, your ad copy, your images. You test your headlines, your placements, and even your keywords.
And with all that testing, it’s easy to begin to think you’ve tried, well, everything to improve performance and increase conversion rates. But, don’t worry, you really haven’t.
Whether you’re a business owner trying to grow your business, an account manager looking for new strategies, or a PPC specialist exploring tricks to have powerful campaigns, there are six often-overlooked optimizations that can increase your PPC conversion rate. See them all at WordStream.com
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- 20 Dec
Scarcity Marketing: How to Make More by Making Less
by Chris O’Keef
As marketers, every day we aspire to put our products and services in front of as many eyes as possible. But if what if we go in the other direction? What if you hide your product from the world? If you make it hard to get? If you don’t make enough? What if you create friction? What if we introduced scarcity into our mix?What is scarcity marketing?
Scarcity marketing is the idea of limiting the supply of a product. It is something that works, simply because it takes advantage of the human desire to have what you can’t get. So, it creates demand through mystique and enticement.
So, now that we’re clear on what scarcity marketing is, let’s dive into some examples of businesses in a few different industries using this principle successfully. Read the full article at WordStream.com
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- 02 Aug
Conversion Rate Optimization: How to Turn Prospects into Visitors and Visitors into Customers
If you already have website and you have traffic, then, Conversion Rate Optimization (CRO) is probably high up on your list of priorities. That is, turning more of your website visitors into customers – or, converting them.
But What is a Conversion?
A conversion is any specific and desired action is taken by your prospects. It can take place anywhere throughout your sales process. And it can happen either on your website or outside of it. But how can you manage it? And, what are the best techniques to use? Or, what tools are there to help?
To answer these questions and to give you a better understanding of Conversion Rate Optimization (CRO), how it works and how you can make it work for your marketing success, read the complete guide at Jeffbullas’s Blog.
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- 08 Nov
How Often Do Free Trials Convert? And Do Coupon Discounts Work?
from MarketingCharts.com
For B2B technology startups offering subscription based products success can be elusive. One of the first market challenges faced is to gain traction for their product in the market. After all, their product and their company are unknown and not broadly adopted. So, why would someone spend money for their product?FREE TRIAL OFFER . . . Do They Work?
One of the more popular approaches to break through, especially in the early stages, is to offer a free trial. But, do free trials work? And does the length of the trial period have an impact on conversion rates?
This and several other questions have been answered by Recurly. They recently released some valuable benchmarks from an analysis of 1,200 subscription commerce sites over a 15-month period. To see the results and more of the conclusions of their report, read the full article at MarketingCharts.com
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- 31 Oct
Holiday Email Marketing Trends and Tips for 2017 From the Experts
There’s still plenty of autumn left. But you can already feel the holiday season approaching. And while you might think that you still have plenty of time to launch your holiday email marketing campaign, the truth is that the time to prepare is now—at least if you want to get the most of this holiday season.But Don’t Forget 2016 Just Yet
Many businesses are afraid of seasonal promotions because they find it hard to come up with new strategies year after year. But the truth is that almost all of them already have the most important resource they need: data.
So, to help you out, here are some of the best holiday email marketing tips from the experts that will help you make this year’s holiday the best yet at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 27 Oct
10 Critical Components of Inbound Marketing Campaigns
by Amber Kemmis
According to HubSpot’s 2017 “State of Inbound,” 59 percent of respondents reported seeing the highest quality of leads from inbound practices. Why? For one thing, leads are actively seeking information to help solve their problem. They may even be trying to discover opportunities. And, as a result, they are more receptive to marketing and sales messages.That Certainly Make Sense, Now Doesn’t it
But success with inbound marketing campaigns doesn’t come automatically. It depends heavily on 10 critical components. To learn about them and to see how to make them work for your business, read the full article at ChiefMarketer.com
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- 25 Oct
9 Quick Tips to Significantly Improve PPC Performance
PPC advertising is arguably the most effective form of online marketing. As the name suggests, it works on a pay-per-click basis. In other words, when ads are clicked on by a user, the advertiser pays a fee to Google.Pretty simple, right?
PPC advertising can bring targeted and qualified traffic to your website. And it is consistent and easily scalable. Achieving success using PPC advertising is simply a matter of optimizing your PPC campaigns efficiently and avoiding common PPC mistakes.
So, to learn the 9 Quick Tips to Significantly Improve PPC Performance, read the full article on Jeff Bullas’ Blog.
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- 14 Oct
How to Start a Competitive Analysis: 57 Questions You Need to Ask
Every brand can benefit from regular competitor analysis. By performing a competitor analysis, you’ll be able to identify gaps in the market, develop new products and services, uncover market trends and even market and sell more effectively.Know Thy Enemy
So, when was the last time you ran a competitive analysis for your brand? Or was the last “analysis” you ran a quick perusal of a competitor’s website. Or simply a “review” of their social media presence?
If you haven’t done a comprehensive analysis, you’re likely missing out on important intelligence that could help your brand grow. So, to help you get started with competitive analysis the right way, we’re breaking down everything you’ll want to look for at HubSpot.com. You can also download a full competitive analysis kit from HubSpot and Alexa.com.
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- 24 Aug
Before Your Next Product Launch, Try These 5 Engagement Strategies
by Shayla Price
The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience.Success Starts Well Before Launch Day
What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement. Yes, you need to be spreading your message as soon as possible to pique people’s interests and encourage sales when that magic day finally arrives.
Don’t wait a minute longer. Check out these five pre-launch engagement strategies at KISSmetrics.com
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- 22 May
9 Tips for Writing Great Headlines in 2017
If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign. There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling.Extra! Extra! Read All About it!
So what strategies work for creative? What is a clickable headline right now? Let’s take a look at nine powerful, reproducible ways to write a great headline, with plenty of examples. Make sure your content gets the traffic it deserves by reading the full article at WordStream.com
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