- 06 Feb
10 Email Subject Line Formulas to Skyrocket Your Open Rate
You put a lot of effort and time into creating the perfect email content for your subscribers. But, no matter what or how well you write, people may not even see your email. That is, if the subject line doesn’t get them to click on your email.
Breaking Through The Noise and Distractions Ain’t Easy
Today our world is oversaturated with marketing messages, blog posts, and a deluge of content. And in this world full of distractions, it’s hard to get and hold the attention of your email subscribers. Your emails may be getting lost in all the inbox clutter.
And in this environment, the lowley subject line is becoming increasingly important. Especially to any marketing program that relies on email. So, in today’s feature from MarketingProfs, Brahim Belabbes gives us some great tips to help. In the article, he outlines 10 subject line formulas proven to get subscribers to open emails. Read the full article at MarketingProfs.com
- 14 Oct
Email Marketing vs. Social Media: Grudge Match or Dream Match?
Some may feel that email marketing and social media marketing are at opposing ends of the marketing spectrum. But, they can work together to benefit your next marketing campaign. Both have their relative strengths and weaknesses. But, in combination, they can make a powerful combination for your marketing.
On The One Hand . . .
Social media marketing, on the one hand, is the act of promoting content on social media channels. While email marketing is the process of leading prospects down the sales funnel by sending marketing materials directly to those who’ve subscribed to that content.
And there are engaging, eye-catching methods you can use to integrate both marketing strategies in ways that will delight your customers. A holistic approach to digital marketing incorporates both social media and email marketing to reach your customers in a creative and memorable way. Believe it or not, the two rival methods work very well together. To see how, read the full article at HubSpot.com
- 09 Sep
How to Create an Email Newsletter People Actually Read
by Ginny Mineo
Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. And to get them right, you need to be aware of a number of potential problems and pitfalls.
First Things First . . .
First, and most importantly, you need to ask yourself one simple question. “Do we really need a newsletter?” Now, while that may seem to be a rather odd question to come up with, it is one of the most important issues to review at the outset of you considerations. But, surprisingly, it is one of the questions very few seem to ask themselves.
So, do you want to ace your new email newsletter project, or rejuvenate an old one? Or, if you’re looking for some inspiration, here are some awesome email newsletter examples you can check out at HubSpot’s Blog
- 03 Jun
An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends
by Ayaz Nanji
Ever since the advent of content marketing and blogging, the debate has raged. Short- or long-form posts, which should be used? And do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does a headline length correlate with the popularity of posts? And most importantly, what share of posts generate the bulk of engagement?
Questions, Questions, Questions, So Many Questions.
To find out, Backlinko teamed up with BuzzSumo to analyze [see the original report] more than 912 million blog posts. The researchers examined metrics such as social media shares and backlinks to determine how certain content-related factors correlate with performance.
- 30 Jan
The State of Digital: Post Length and Publishing Frequency Trends
by Ayaz Nanji
Early in the evolution of online writing, the standard was to keep articles as brief as possible. Typically, the range that was considered a “best practice” was between 500 to 1, 000 words. But, the proportion of bloggers who typically write posts under 500 words has steadily declined since 2014. And this has happened at the same time as posts longer than 1,000 words has steadily increased.
The see the trend data, to download the original report and see more insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 11 Jan
Email Benchmarks: Almost Half of New Subscribers Churn Within A Year
from Marketing Charts
According to a recent study on subscriber engagement from Return Path [download page], on average, 44% of new subscribers will churn within 12 months. And this means that close to half churn within the first year of being on a list,.
The study did show the importance of engaging customers as soon as possible. If contact is made in the first month, just over a third of subscribers to program email lists are lost. And that makes Welcome campaigns even more critical to email program success.
To see more of the data and insights, read the full article at MarketingCharts.com
- 06 Nov
B2B Email Newsletters: Format, Length, and Frequency Trends
by Ayaz Nanji
Thinking of developing a newsletter? Then you may need answers to some key questions.
Questions. Questions. So Many Questions.
First, what is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?
To find out, Find A Way Media examined 78 marketing email newsletters [download available] sent by B2B companies that operate in a range of different verticals. The researchers analyzed messages sent by the firms over a three-month period to determine format, length, sender, and frequency trends.
The researchers identified four common B2B newsletter formats and to see what they are and how they work, read the full article at MarketingProfs
NOTE: A Free Registration pop-up opens on this site. Free Registration is not required to read this article.
- 10 Oct
10 Great Examples of Welcome Emails to Inspire Your Own Strategy
by Erik Devaney
We’ve all heard it before. How important it is for you to make a good first impression. And, as it turns out, the “make a good first impression” principle holds true not only in face-to-face encounters. But it holds in email interactions as well.
Your Second Chance for a Good First Impression
A welcome email is the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact.
When you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you’re making a first impression on behalf of your brand. So, to help ensure you’re making the best first impression possible, the people at HubSpot rounded up some examples of standout welcome emails from brands big and small at HubSpot.com