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- 11 Sep
10 How-To Videos That Really Work And Why They Do
On the internet today, video is everywhere. And for marketing, it is at every stage of the buyer funnel.Hearing is One Thing. Seeing is A Whole Different Level
As an example, have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” In fact, videos are an especially compelling way to learn how to do something online. That’s because, well, the video shows you exactly how to do it. I’m not alone here, either — most customers would prefer to watch a marketing video rather than seeing an ad.
So if you’re among the 45% of marketers who are adding video content to your strategy this year, there could be a lot of value in making videos specifically for those in your audience who are trying to learn how to do something, too. And in this post, you will see exactly how popular these searches are on YouTube and other platforms, and what you can learn from eight how-to videos about how to make great teaching videos of your own, all at HubSpot.com
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- 09 Aug
3 Tips on How to Create Branded Video on a Shoestring Budget
There is growing evidence that all businesses need to develop online video as a core part of their strategy. Consider these two points. First, nearly 50 percent of web users look for videos related to a product before visiting a bricks-and-mortar store. And, add to that, 70 percent of B2B buyers watch videos along their path to purchase. Now, those are certainly compelling arguments to use video, aren’t they. And this goes for businesses no matter which industry or size.
No Need for a Hollywood Production Team Here
The opportunity is real. Even if you are a small-to-medium-sized business with limited experience with online video. With modern digital platforms, even SMBs can effectively use video to increase sales and create brand awareness.
But how do you accomplish those goals without breaking the bank? To find out, here are three tips for ramping up your online video advertising and marketing on a shoestring budget on
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- 26 Jul
Captioned Video Ads Show A Lift in Brand Linkage
from Marketing Charts
We know that advertisers are increasing their video budgets this year. But are they missing out on one key element that could make a difference to audience engagement? A new survey from Verizon Media has found that and astounding 7 in 10 US consumers watch videos without sound in public spaces. This makes captioning not only important but expected by viewers and crucial for your business.The vast majority of people who use captions are not hearing impaired. Half of the more than 5,600 US consumers surveyed report that captions are important because they usually watch videos with the sound off. Perhaps, more importantly, the majority of respondents said they are more likely to watch an entire video when captions are available.
What Does This Mean to Advertisers? Read the full article at Marketing Charts to learn more.
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- 25 Apr
How to Share Deals & Drive Sales with Facebook Offer Ads
Looking for ways to boost your sales, online and offline? Of course, you are! And if you haven’t tested Facebook offer ads yet, let’s get you started, right here, right now.So, Let’s Make a Deal
Facebook offer ads present a deal to entice prospects to make a purchase. These customizable, mobile-only ads are excellent for both brick-and-mortar locations and ecommerce brands. And that’s because they provide options to claim offers in-store and online.
But diving into this new, unfamiliar space may be a bit scary. So, in this article, Akvile DeFazio gives us everything we need to get started. You’ll learn how to create these ads, how to set up your campaign, and how to optimize for success. Let’s get started! Read the full article at WordStream.com
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- 30 Oct
What is Google AMP? A 2-Minute Rundown
by Clifford Chi
In a society hooked on instant gratification, people don’t like waiting for things. And that’s why over 25% of visitors will leave a website that doesn’t load in six seconds.Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. They called it “The Accelerated Mobile Pages Project” or “The AMP Project”. And the technology can load web pages in less than one second and use 10 times less data than regular web pages.
But, Really, What is Google AMP? And Do I Need to Use It?
Briefly, Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones. So, for more details on how it works, read the full article at HubSpot.com
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- 13 Oct
5 Ways to Increase Your Mobile Conversion Rate
by Brad Smith
Even though mobile traffic surpassed desktop traffic way back in 2016, many advertisers are still treating their campaigns with a desktop approach. They optimize their campaigns, ad groups, and landing pages for desktop first. Thinking that then they can start to bring in mobile traffic on the side.But, that simply doesn’t work anymore
Now, it seems that mobile users have vastly different behavior than desktop searchers. Using the same strategy across devices isn’t viable. And in support of this idea, recently WordStream released some new data on average mobile ad conversion rates. And the data revealed that the conversion rates vary widely based on what kind of ad we’re looking at. So, that means that you can’t even generalize across all mobile ads; the type of ad you’re using makes a big difference too.
Today’s PPC marketers need to optimize for mobile users and improve the conversion experience on smaller devices. Here are five tips to maximize conversions on your mobile-targeted search ads starting today on WordStream.com
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- 05 Oct
The Ultimate Guide to Social Media Marketing Campaigns
Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide.So Many Users. So Little Time . . .
With so many people constantly checking their social media feeds, what better way to market than on social media? Plus, social media advertising can reach audiences in a low-cost, impactful, and effective way. And this is exactly why social media campaigns have become a crucial marketing technique for businesses of every size.
Marketing on social is not just a trend. It’s a powerful industry technique that is here to stay and will help you reach more people you want to talk to. But, in case you are wondering how to get started, here is The Ultimate Guide to Social Media Marketing Campaigns at HubSpot.com
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- 01 Sep
Jumping on the Podcasting Bandwagon
As we begin to think of our upcoming marketing efforts we need to put in place, there are a lot of arrows we know we need in our quiver. Social media is and obvious one. As is email marketing, and search marketing. We all want, and need to grow market. And we need to gain access to more and more audience. So, that means we need to consider any and all options.But what about podcasting? No? Consider this then . . .
Podcasting is on the cusp of being very mainstream. Don’t believe me? Well, it seems that 44% of Americans have listened to at least one podcast. And 26% have listened to at least one podcast a month. And, podcast listeners are an affluent, educated consumer. According to recent data from Edison Research, over 51% of monthly podcast consumers earning $75,000 a year or better. [download available]
It is a growing option. And, one of the reasons podcast adoption is growing is that people can listen while doing something else. But is it right for you? And, what is the full value you can gain? To find out, read the full article at McLellan Marketing’s Blog
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- 12 Jun
Why Businesses Can’t Ignore Google AMP Stories
by Neil Patel
The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016. It had the stated goal of putting mobile performance above everything else on the web.And Google definitely met their goal.
Today, AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements. And if you think you can ignore AMP, you’re wrong. AMP has some pretty awesome features and benefits that can take your content creation efforts to the next level.
But, if you don’t take the time to understand or use AMP stories, you’re missing out. And, here’s why businesses can’t afford to ignore them at KISSmetrics.com
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- 08 Jun
Time Spent With Traditional Media Drops As Mobile Internet Use Blossoms
from MarketingCharts.com
This year, people around the world are expected to spend about 8 hours a day consuming media. And that represents a 12% jump from 2011. This, according to Zenith in a new media consumption forecast.The Beginning of the Mobile Only Era . . . Or the Zombie Apocalypse
So, it seems that the rise of mobile devices is the biggest contributor to this shift. In fact, it is having a far larger impact on media consumption patterns than previously noted. And, according to the report, as increasing amounts of time are spent with the mobile internet, there has been decreases in the level of consumption of traditional media. But, most noticeably, this has had the greatest impact on print newspapers and radio.
And with the rise in time spent with the mobile internet, there are drastic changes taking place with some traditional media. And if you are trying to hit your market, you need to read the full article » at MarketingCharts.com.
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- 16 May
App Benchmarks Show Improving Engagement, Power of Push
ffrom Marketing Charts
Recently, Localytics released a study covering the usage of 37,000 mobile and web apps from May 2017 through February 2018. What they uncovered is quite revealing. And, in fact, good news for mobile app developers.Good News Is . . .
It seems that there are indications that app loyalty has remained relatively steady over the past couple of years. But has risen over the longer-term. This is best characterized but the fact that close to 4 in 10 app users (38%) launch an app at least 11 times. This is considered the benchmark of app retention, according to this study.
Whoa! Even More Good News?
Additionally, there’s been more positive movement in abandonment rates than in retention rates over the past couple of years. In this latest analysis 21% of users abandoned an app after just a single use, down from a range of 23-25% from 2015 through 2017. And to see more of the data and for access to the original report, read the full article at MarketingCharts.com
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- 10 Apr
Forecast Indicates Mobile to be the Engine of Worldwide Ad Spending Growth
In their latest forecast, Zenith Media predicts latest forecast [pdf] that global ad spending will increase by 4.6% this year. And, according to their report, it will reach over US $5 billion. This represents an upward revision from the previous forecast of 4.1% that, at the time, marked the largest quarterly upgrade in 7 years.One Thing’s for Sure – Mobile Leads
The one thing that stands-out in this study, is that mobile is leading this trend. And it can be sees as the primary engine of ad spending growth over the next three years. In fact, Zenith predicts that mobile will contribute $72.6 billion to the global ad economy between 2017 and 2020. That’s actually more than the total amount of new money ($71.8 billion) to be invested in advertising over that time span!
How is that possible? To learn how and to see the original report, read the full article at MarketingCharts.com
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- 30 Mar
The Marketer’s Guide to YouTube
by Neil Patel
If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet. With over a billion users it has virtually no competitors. And consumers are increasingly spending more time watching more online videos.It’s no wonder companies are putting more of their ad dollars into digital video advertising
But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention. And you’ll get the eyeballs that you need to drive customer acquisition through YouTube.
Success on YouTube comes with time and practice. And here’s how to do just that at WordStream.com
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- 28 Mar
How to Create Viral Social Media Marketing Campaigns to Promote Your Business
from DrumUp
Face it, we are addicted to our devices. If you are like most, you probably check our smartphones on average 150 times a day. In fact, it is probably the first things you do in the morning. And it’s one of the last we check before going to sleep. We take them with us constantly and everywhere. This means that our social media profiles tag along, too.They’re all Just The Same, . . . Only Different
And, knowing how different platforms work and scope of their socializing abilities is the key to using them as marketing tools. They can give you an opportunity to target very specific audience. And to add to the confusion, every social media platform has its own demographics.
But, social media marketing is not only about knowing all the platforms there are. It takes carefully designed campaigns to go viral with promoting your business. So, to learn How to Create Viral Social Media Marketing Campaigns to Promote Your Business, read the full article at DrumUp
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- 23 Mar
Marketing Budget Trends: 5 Key Points and Takeaways
from Marketing Charts
CMOs in the US estimate that their marketing budgets have grown on average by 7.1% over the past year. And they expect that budgets will grow by another 8.9% in the coming 12 months.That is according to the latest biannual CMO Survey [download pdf]. The report found that services companies had hiked their budgets the most in the past year. While, at the same time, product companies are the most bullish about the year to come.
Where Does Your Marketing Budget Stand?
To see the 5 budget-related takeaways from the report and to download a copy of the original report, read the full article at MarketingCharts.com.
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- 12 Mar
Mobile Page Speed Benchmarks, by Vertical, in 2018
from MarketingCharts.com
Seconds do matter. In fact, the probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds. This is according to Google’s updated look at mobile page speeds.There is Good News and There is Bad News
The good news is that average page load speeds have improved from last year. However, the bad news is that they’re still not fast enough. Indeed, 70% of the landing pages analyzed took more than 5 seconds to display the visual content above the fold. And it took more than 7 seconds on average to fully load all of the visual content both above and below the fold.
Now, these numbers may not seem to bad. But, in the world of “Short-Attention-Span Theater” they can make of break your digital success. To see the full list of what they found, and for an opportunity to see the original Google report and data, read the full article at MaketingChats.com
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- 26 Feb
Mobile First Indexing: How to Prepare Your Business
by Chad Crowe
By now, there should be no argument. Smartphones have changed consumer habits. They have changed how we access the internet, how we read our email and even how we search for things online. The impact has been huge on so many levels. After all, it wasn’t that long ago that if you wanted to reach potential new customers online, your marketing campaign revolved around getting in front of people using their desktop computers.Today, more than 50% of search engine queries happen on mobile devices.
In recognition of this, Google has announced that they are going to make the switch to mobile first indexing this year. They haven’t issued a specific timeline for complete mobile first indexing as of yet. At this point, they want to give businesses and developers time to get their mobile sites ready. However, Google has already started testing mobile first indexing with a small number of websites.
So, while there’s no need to panic. But, now is the time to be proactive. And to see how this will impact your business website and some initial steps you can take to make sure you don’t get lost in the transition, read the full article on ChiefMarketer.com
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- 14 Feb
How Mobile First Indexing Will Change SEO in 2018
by Zac Johnson
You’ve heard about it for months now, and it’s finally here: mobile-first indexing. Google has announced that it is investigating ways to roll out their mobile-first indexing strategies. This would put mobile devices at the forefront of the search criteria. So, in other words, if your website is not mobile-friendly or AMP capable, now is the time to get started making sure it becomes so as soon as possible.
Yea, We’ve Heard This Before
There have been other rollouts of mobile-friendly algorithms that Google announced. But while they emphasized the importance of mobile user interfaces and navigation, they were fairly limited in scope. But the mobile-first indexing aspect of Google’s search engine is the most critical factor to the success of website owners. That is because of how it determines whether people will be able to find your site in the future.
But what about SEO? Will it still be around this year and after? To find out, read the full article on Jeffbullas’s Blog.
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- 13 Feb
It’s Official: More Than 75% of Video Viewing Will be on Mobile This Year
from eMarketer Newsroom
In 2018, 2.38 billion people will watch streaming or downloaded video content. This spans any and all devices. This, according to eMarketer’s first-ever global digital video forecast report.It Has Truly Become a Mobile-First World
Mobile phones have become the entry point for internet access in many markets. And with that, it is also becoming the primary device for viewing video. From their recent study, eMarketer expects more than three-quarters of digital video viewers to use their mobile phones to watch digitally streamed content in this year.
To see more of the data and added insights, read the full article at the eMarketer Newsroom.
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- 14 Nov
Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?
by Ayaz Nanji
By now it should be patently obvious to every business owner, founder and manager. Mobile matters to your marketing. And if you haven’t made adjustments, you stand to loose a huge chuck of your market.Why is That? You Ask . . .
It seems that your paid search has a far better chance on mobile than ever before. In fact, the number of clicks on Google paid-search ads originating from smartphones increased significantly. Not only did it grow between the third quarter of 2016, the trend continued the third quarter of 2017. This, according to recent research from iProspect.
The report was based on 3Q17 data from 2,500 Google AdWords and Bing Ads accounts representing more than 220,000 active campaigns in both search- and shopping-ad formats. To see some of the data and insights, read the full article at MarketingProfs.com
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