- 16 May
App Benchmarks Show Improving Engagement, Power of Push
- May 16, 2018
- Dan Hoff
- Conversion Strategies, Loyalty Marketing, Mobile App Marketing
ffrom Marketing Charts
Recently, Localytics released a study covering the usage of 37,000 mobile and web apps from May 2017 through February 2018. What they uncovered is quite revealing. And, in fact, good news for mobile app developers.
Good News Is . . .
It seems that there are indications that app loyalty has remained relatively steady over the past couple of years. But has risen over the longer-term. This is best characterized but the fact that close to 4 in 10 app users (38%) launch an app at least 11 times. This is considered the benchmark of app retention, according to this study.
Whoa! Even More Good News?
Additionally, there’s been more positive movement in abandonment rates than in retention rates over the past couple of years. In this latest analysis 21% of users abandoned an app after just a single use, down from a range of 23-25% from 2015 through 2017. And to see more of the data and for access to the original report, read the full article at MarketingCharts.com