We’ve all heard it, time and time again: video is the new king. And we know that it’s the best performing form of online content.
Is This Just Another Digital Marketing Fad?
Video has proven that it is no fad. Video is here to stay. New and evolving technology may change how we watch videos, but, video will still be a thing. And of them all, social media video is outperforming all other forms of social media content. Some studies say that video generates 1200% more shares than both text and image updates combined.
So how do you leverage more video on your social media? Well, to start, you can read this article on Jeffbullas’s Blog to find out exactly how you can create engaging social media videos consistently.
According to research from the Content Marketing Institute, 85% of B2B marketers say lead generation is a top priority for their content marketing. But, by that same token, 44% rate their lead generation of their content marketing efforts as lacking effectiveness.
There’s More Than One Arrow in Your Quiver
That’s not to say content marketing isn’t a valuable tactic. It is. However, it’s certainly not the only one at B2B marketers’ disposal. There are a number of additional tactics that can be leveraged.
In this article from WordStream.com, Lisa Smith takes a look at 10 B2B lead generation strategies. She takes a look at the realitive value of content marketing, LinkedIn, Google Ads, Facebook Ads and more. Then she goes on to explains how you can add these to your marketing plan and make sure your hard work and effort is effective.
Brenna, as a Senior Marketing Consultant at Heinz Marketing, has worked on numerous LinkedIn campaigns. And that work has ranged from developing strategy and reviewing existing campaigns to improve performance. In fact, you could say she’s done it all. So with all of that, she thought that she might as well write a blog piece covering some of the ideas she has arrived at.
Just in Case You’re Playing Along at Home . . .
First, she willingly admits that she is, “by no means, an expert in digital marketing or LinkedIn campaigns.” But, rather, what she has to say is based on her solid experience and some rather impressive results and performance she’s seen.
In this article, she points out a few things to keep in mind when creating a campaign. And then brings up some solid best practices and tips she’s used along the way. So to learn more, read the full article, Creating LinkedIn Campaigns Efficiently and Effectively, at Heinze Marketing’s Blog.
By most standards, LinkedIn is considered to be the best platform for B2B networking. But it is increasingly becoming a great platform for targeting in the PPC space.
The Right Kind of Social Sharing for Business
In recent years, LinkedIn has become a more popular destination for users to consume content. Rather than a pure “social,” social platform, LinkedIn permits you to see what your contacts and potential business relationships are up to. Plus, it helps you to gain insights into the topics that are trending in your industry.
But more importantly, for advertisers, the targeting options now allow you to zone in on just about any part of your audience’s profile. Since the platform also has many benefits for their users, it’s in their best interest to keep their profiles up to date. And that’s why LinkedIn is the place to be if you want to generate higher quality B2B leads. But, if that’s your goal, you need to know that not all strategies are created equal.
In this article, from WordStream’s blog, Michelle Morgan discusses LinkedIn Lead Generation Ads and some best practices and innovative strategies for you to leverage in your account. Read on to learn some tips to make your campaigns more efficient for you and more impactful for your customers and both sides will win. Read the Full Article Now
Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits of native video. There are even some great examples of how native video can greatly influence one’s social media following and beyond.
This is Not a One-Size-Fits-All Option
One thing that you need to bear in mind is that native video works differently on each of the four main social networks. There are some significant differences in how Facebook, LinkedIn, Twitter, and Instagram treat native video. And that means that for each social network, there are different ways to best leverage native video.
To learn the differences and how to do it yourself, DrumUp has put together a useful guide. It is full of great examples of how businesses and brands are using native video to get more followers and engagement on these social platforms. Read the full article.
If you’re in business, you market and sell something. And one of the challenges you face is finding prospects that want to buy. But, that takes a couple of things. First, you have to know who they are and they need to know who you are. Then, you need to know something about them. You need information about the buyer.
But Where to Start? Without Being Creepy
Quite frankly, you are absolutely crazy if they don’t take advantage of the vast amounts of information about your buyers that’s available on social media. Whether you’re researching new prospective B2B buyers before reaching out, a buyer before a sales conversation, or a target industry, social media should be one of the first places you look.
And yet, most of us don’t do that. But those who do have a great advantage. Here are ways to research buyers on social platforms at MarketingProfs
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It seems that social media is everywhere. And for many, it is the daily, go-to place for entertainment, socialization and it is even their primary news source.
‘Sigh’ . . . Sad, I know . . .
But as a result, social media has risen to become one of the primary marketing channels. With over 40% of the world’s population reportedly on social media, it is now a critical customer touch-point for your business. What was once considered a fad, is now a business imperative.
And that means that today you must have an effective social media strategy to reach your intended audience. To help you out, Emily Coates brings us a list of 45 essential social media stats to ensure you know where to focus your marketing efforts now to get the highest ROI. So read the full article at HubSpot.com
Social media can be a fantastic digital marketing asset. Whether for B2C or B2B, it can quickly skyrocket your business if you use it correctly. And it is considered to be a top marketing assets in our digital-first world. In fact, it is the one, single place you can add to your digital presence.
Social Media is More Than Cat Memes Now
It can help increase your visibility, boost brand awareness and create an online presence. And if you have a growing following on social media, it means you have a group of potential customers waiting to be engaged with.
But, are you making the most of your followers to increase your return on investment (ROI)? Not sure how or where to start? In this article from Jeff Bullas’ Blog, Moss Clement gives us his seven action steps that will help you convert your social media followers into paying customers. So let’s get started on Jeff Bullas’ Blog.
Does your business relys upon social media as a part of your marketing arsenal? Then cracking the code of gaining social media followers is probably an important issue. After all, wouldn’t it be great if you could know that secrete formula that drove people to connect with your business?
You Like Me! You Really Like Me!!! Or Not . . .
But add to that the reason that those same people un-follow and that’s a whole different fish. Fortunately recent research [download available] from Sprout Social. Some of the motivations they uncovered are quite surprising but, if applied to your business, could mean the difference between a so-so social media program an a successful business driver. Read the full article at MarketingProfs.com.
Research tells us that over 97% of marketers are now using social media to engage with their audiences. But if you’re trying to start a social media strategy for your company, you have questions. You might be wondering which type of platforms you should be on. And you may not know which one is best for your business.
Big and Getting Bigger
The list of social media platforms is growing. And well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform. But you also don’t want to miss great brand-awareness opportunities.
To help you make informed decisions about which platforms to use, Pamela Bump, staff writer from HubSpot brings us some great guidance on some of the core-types of social media. And, in this article, she also provides some specific examples of platforms within each category, and the pros and cons that each type might present. To lean in all, read the full article at HubSpot.com
Surprisingly, the study revealed that roughly the same proportion of US adults currently use the four main platforms as in 2016. In the period user counts were flat for Facebook, Pinterest, LinkedIn, and Twitter. But, Instagram did show a significant uptick in that period.
To see more of the conclusions from this study, read the full article at MarketingProfs.com
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By now, there is little doubt. Social media is here to stay. And, not just for companies selling to consumers. Now, even B2B firms are onboard with social media. But is social media living up to its promise of helping marketers reach potential customers? And, is it actually delivering business results?
As The Space Matures, So Do Users
The social media users of today have gotten savvier. They know that brands are producing promotional content specific to social media. And, according to a recent study from Clutch, 86% of social media users are confident in their ability to identify content as con-tent marketing.
But, the question remains, is social media helping us reach potential customers? Is all this effort to create social media content and investing in ad campaigns to help our content gain more visibility delivering business results? To find out, read the full article at MarketingProfs
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.
So, what are the best hours to post on each social media channel?
Unfortunately, there’s no perfect answer to when is the best time to post. However, there is ample data out there on the best time to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The great folks at CoSchedule recently looked at a combination of its own original data and more than a dozen studies on this very topic. The looked at data from the likes of Buffer and Quintly, just to name a couple. And then they created a helpful list of ideal posting times based on industry trends across today’s most popular social networks.
To learn them all, read the full article at HubSpot.com
Just like on every other social media network, attracting an engaged audience on LinkedIn requires you to craft compelling content. But what happens if you don’t post your content at the right time? Well, for one, most of your followers will never see your updates.
So how do you figure out the optimal post time for your specific audience?
When it comes to marketing your business, we can assume that LinkedIn is not for every business. But that doesn’t mean that it isn’t useful. And there are tons of B2B marketers out there leveraging the platform right now.
Like It or Not, It Does Work for a Lot of Brands
We know that they are successfully using it to spread brand awareness and drive lead generation. After all, it is the largest stage for business-minded social interactions. And if you are targeting c-suite professionals, providing educational material to marketers, or just spreading brand awareness, LinkedIn is probably the platform for you.
But, it all can be a bit confusing. And there is more than one way to promote and advertise on LinkedIn. So, if you are interested in learning what types of ads LinkedIn offers. Or if you need to understand what the remarketing options are and even how to best target you audience on LinkedIn, then read the full article and get the WordStream ‘cheat sheet’ at WordStream.com
LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should. LinkedIn is also a highly useful inbound marketing platform.
You Have more power at your disposal with LinkedIn than you might realize
And that’s because LinkedIn has a powerful ads platform. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky. Now you can add LinkedIn to that list, too.
But if you’re new to LinkedIn ads, fear not. The people over at HubSpot have put together a great step-by-step guide to setting up your first LinkedIn ad campaign. To learn it all, read the full article at HubSpot.com
There is a relatively new feature available to LinkedIn advertisers. Its called LinkedIn Interest Targeting. Now, you may be asking, what the heck is that?
What Is LinkedIn Interest Target Advertising?
The idea may sound familiar. It operates in the same principle as does Facebook interest targeting. Unlike search advertising, it doesn’t targeting ads to shoppers directly. Rather, it serves ads based upon behaviors.
And that means it gives you the power to serve ads to highly relevant audiences. So you can focus your ads on the people whose behavior indicates they’re interested in you’re offering. Now to see how it works and how you can make it work for you, read the full article at WordStream.com
Social media has revolutionized the way people meet and create new networks. And while Facebook, Twitter, and Instagram boast billions of combined users, LinkedIn is special in its kind of demographic and appeal.
According to Hubspot, LinkedIn is the best social media site for generating leads. It boasts a conversion rate of almost 2.74% for visitors-to-leads. That compares to less than 1% for Facebook and Twitter. And with over 500 million global users and 3 million users getting 9 billion weekly impressions, LinkedIn leads. It is one of the best ways to get connections in your industry, or acquire new customers for your business.
So, armed with this information you simply can’t afford to ignore LinkedIn. And if you’re seeking professional mileage, here are 9 great tips to increase your connections, leads, and conversions on LinkedIn on Jeffbullas’s Blog.
For many people, the bulk of their LinkedIn activity is the digital equivalent of collecting a pile of business cards. But those with the savvy to turn their LinkedIn profile into a resource for visitors will make meaningful—and profitable—connections.
It’s Simple: Make Your LinkedIn Presence a Useful Resource, And Connect
LinkedIn can be an incredibly valuable resource for B2B marketers. It seems that 74% of respondents to Chief Marketer’s annual B2B Outlook Survey indicated that LinkedIn works. They said LinkedIn was their most effective social channel for B2B marketing. And that outpaced other channels such as Facebook, Twitter, Instagram and even YouTube.
But it all takes work to achieve success on LinkedIn. In this piece, Patrick King, founder/CEO of Manassas, VA-based marketing agency Imagine offers nine tips for improving your LinkedIn presence, both as an individual and a brand. And, to learn what they are and how you can use them to Optimize Your LinkedIn Presence, read the full article on Chief Marketer.
This is no no fluke. Video is becoming more prevalent on LinkedIn. Throughout 2018, LinkedIn ushered in a suite of changes that made video content a first-class citizen. And it’s becoming increasingly obvious that LinkedIn is really pushing and rewarding B2B video content on their platform.
What Trends Can We Expect From Savvy B2B Marketers?
For one, throughout this year, video will become more and more common on LinkedIn. Now, creating quality content aligned with your goals has never been easier on LinkedIn. And there are some significant trends that you can expect from this shifting dynamic on the platform.
To see the latest video trends that we can expect from savvy B2B marketers on LinkedIn, read the full article on Jeffbullas’s Blog.