- 29 Aug
3 Ways to Combine Social Media and PPC For More Conversions
- Aug 29, 2019
- Dan Hoff
- Lead Generation, PPC Strategies, Search Engine Marketing, Social Media Marketing
by David Zheng
Social media is home to billions of users worldwide. In fact, there are 2.62 billion, to be exact. And, on the other side of the dial, PPC has a proven track record. producing $2 for every dollar spent.
The problem? How can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns on Google. But, what if you could combine both, creating a seamless experience for users from start to finish?
- 05 Aug
How to Use Topic Clusters to Drive SEO Performance
Today, it’s no longer enough to do keyword research. While this has served as the basis of the vast majority of SEO strategies over the last decade-plus when creating content, it is beginning to drift into the fog of history. Now, we need to think more holistically about our content.
And That Means Using “Topic Clusters.” But, What are Topic Clusters?
Topic clusters are a relatively new way to think about how to write and organize content. From now on, no blog post, article, or other digital content should exist only to include the odd long-tail keyword phrase. When you write, you must think about where your content fits into the bigger picture – a picture that a topic cluster content model builds for you.
But, why are content marketers and strategists using them? And how can you start using them yourself? Let’s examine the topic and see if it’s a good fit for what you want to accomplish in this article by Eric Goldschein on Jeffbullas’s Blog.
- 16 Jul
SEO is More Than Just Keywords and Links
The traditional ways of using keywords and links to build SEO rank is changing. As search has moved towards artificial intelligence, and now seeks to determine intent, the dynamics of what was good SEO have evolved. Now, instead of relying specifically on keywords we need to focus on new factors.
Ch, Ch, Ch, Changes . . .
Admittedly, the traditional SEO practices are not dead. But they are becoming more and more outdated. Today, there are a range of other factors that can affect your ranking results. Chief among them are your critical digital assests, your content and web pages.
And if you see that SEO and the performance of your digital assets is is important, then you need ot understand that SEO can be a full time job. And keeping up with the latest trends is difficult as the space becomes more complex. So to help, here are some general SEO tips to think about when writing content and building out your pages on the Heinz Marketing Blog.
- 26 Jun
4 Keyword Research Strategies to Find Your Product-Market Fit
All too often, keyword research is seen as only useful for SEO. And, therefore, is considerd to only be useful when driving growth for an existing business. It seems that a lot of people see keyword research as something that comes into play only once your business has already created its products. But what if we have it all backwards? After all, there’s little-to-no ROI in getting eyeballs on a product people don’t want.
Why Use Keyword Research for Product-Market Fit?
Product-market fit is one of the first things to think about when you start a business. And ideally, you never really stop thinking about it. As your audience grows, their demands change. And their needs evolve. So, you’ll need to constantly adjust your strategy so it serves them best.
This may all sound complicated, and it can be. But not if you stay in tune with what your market wants and needs. And keyword research lets you do that at every stage of business growth. And, to learn how to put this all together for your business, read the full article at WordStream.com
- 22 Apr
Three Actionable SEO Techniques to Improve Your Website Right Now
by Matt Bassos
We have been told over and over by digital marketers that you need to be serious about SEO. Now, businesses that rely on organic search visibility for sales and conversions know the importance of SEO.
And ranking for keywords is becoming harder and more time-consuming. The complexity is increasing with each iteration of Google, Bing and Yahoo as they mold their algorithms to create a better search experience for their users.
But you can still take steps to improve your organic-search visibility. It all comes down to building the authority of your business and brand across the Web. In this article by Matt Bassos, he gives us three actions to take to ensure better SEO results, particularly if yours is a relatively new business.
So, to learn what they are and how to use them, read the full article at MarketingProfs.com