- 01 Apr
Digital Adoption 101: How To Reach Digital Marketing Nirvana With Your Business
by Zac Johnson
As the saying goes, today, the only constant is change. And, in the business world this can be a life-and-death matter. What can you expect to happen if your business doesn’t adapt to the changes within its own industry? Well, it’s probably destined to fail.
Is This Simply Deja Vu All Over Again?
This adaptation-fail is something we continue to see time and time again with offline businesses. Especially for those that never fully make the move to online. And for both B2B and B2C businesses, it’s important to make sure you aren’t just changing with industry trends and technology. You also need to make sure these advancements are actually working for you as well.
One clear observation that businesses of all types should be focusing their efforts on, is how this ‘brave new world’ of digital can be leveraged for their success. There is actually a term for all of this. It is called ‘digital adoption‘. To find out you can make all this work for your business, read the full article on Jeff Bullas’s Blog.
- 28 Mar
7 Creative Hyperlocal Marketing Strategies for Growth
by Irina Weber
The world is becoming more and more mobile. In fact, according to Google, searches on mobile devices have grown. Currently they are up by 150 percent. So, with that, it makes sense for businesses to tap into this trend. It may be time for you to begin hyperlocal marketing.
Great! What the Heck is Hyperlocal Marketing?
Hyperlocal marketing is an entirely new marketing approach. Designed for small, local business, it focuses on a smaller number of shoppers. And in a very defined and smaller area. So, it specifically targets people in highly localized and address-specific regions. Plus, it emphasizes people with a tendency to purchase locally.
And that means that hyperlocal marketing is a super targeted form of niche marketing. And you don’t need to spend money to generate inbound traffic to your local business. So, to get started, read the full article at Jeff Bullas’s Blog.
- 17 Oct
Top 10 Ways to Improve Your Local SEO Right Now
Local SEO is essential to smaller businesses. They operate on a regional, as opposed to a national, level. So, while national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. And, this strategy relies on marketing your products and services to local leads.
Doesn’t it Just Make Sense to Go Where Your Customers Are?
Optimizing your local SEO means more website traffic, leads, and conversions. And this is because the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands. They have unlimited resources to spend. You don’t And by focusing on specific local-SEO to-dos, you can neutralize their advantage.
After all, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. So, without local SEO, your business could be losing out on a significant amount of traffic. So to help you begin to “Go Local,” here are the top 10 ways you can make your local SEO successful.
- 02 Jul
The Easy Guide to Optimizing Your Google My Business Listing
It’s always been a challenge to see any real success of local SEO. From link building to on-page and technical SEO, you still have to get the fundamentals of SEO absolutely right.
Google My Business – The Linchpin of Local SEO Success
One area to pay extra-close attention to is Google My Business. Without a well-optimized GMB listing you won’t get noticed. In fact, your chances of appearing in Google features like the Local Pack and Maps are going to be slim. With 97% of consumers looking online for local businesses in 2017, you need to do everything you can to be as visible as possible in front of this local audience.
Google My Business Now Offers a Whole New Slate of Features
With a whole host of new features for you to take advantage of, there’s plenty you can do to ensure this linchpin of local SEO is fully optimized. Not only that, it’ll encourage users to get in touch with you and convert, right from the listing itself. So, let’s take a look at some of the most useful features, and how you can use them to boost your local SEO on WordStream.com
- 30 Jan
Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right
- Jan 30, 2018
- Dan Hoff
- Demand Generation, Hyper-Local Marketing, Lead Generation, Localization, Marketing Strategies
by Dan Shewan
Many businesses advertise on a city- and area-wide basis. But for some advertisers, this just isn’t nearly local enough.
This Is Where Hyper-Local Marketing Comes In
Some marketers hone in on areas of just a few blocks. Or they even go so far as to focus on a few streets. All to find new customers. However, these “hyperlocal” advertisers aren’t unwittingly sabotaging themselves. They are simply focusing too narrowly. They’re targeting prospective customers right where they are – at home, at work, at local stores in their neighborhoods.
But, really, what is hyper-local marketing? And, is it something you need to do? To learn what hyper-local marketing is, why it can be so effective, and most importantly, how you can do it across your paid search and paid social campaigns, read the full article at WordStream.com
- 24 Jan
How to Crush Local Search in 2018 with Google My Business Page Optimization
Are you having trouble cracking into the local google map pack? Those are the coveted three prominent positions in local search. And if you are a small, local business, you already know that competition is growing increasingly difficult. However, one way to break through is with your Google My Business (GMB) profile. It is one way that can make or break the success of your local SEO campaign.
But Really, How Affective is Local Focus of GMB?
Even Google themselves are reporting that 76% of local searches result in a same-day visit to a store. So, it’s easy to see how a strong search presence in your area is more critical than ever before. And by using tactics to optimize our GMB profile, you can see increases in new local leads to your own business and higher visibility.
To learn how to crush the local search in 2018 with Google My Business Page optimization, read the full article at BlogNotions.com
- 09 Jun
How to Implement a Hyperlocal Social Media Strategy
by Sarah Clark
As a small business, you have an advantage over larger firms or even mega-box-stores. You’re part of the local community. So it’s important that you take advantage of strategies that will get the most bang for your buck by leveraging your key advantage.
One innovative way is to use hyperlocal social media marketing.
What the Heck is Hyperlocal Social Media?
Hyperlocal social media marketing gives you the opportunity to reach highly relevant audiences in a way that fosters trust and affinity. It’s different from other forms of online marketing because it positions your company as a local expert in its industry. And that is appealing to consumers who are tired of batting away irrelevant, insincere marketing messages.
To learn how to implementing Hyperlocal, read the full article at ChiefMarketer.com