- 28 Mar
7 Creative Hyperlocal Marketing Strategies for Growth
by Irina Weber
The world is becoming more and more mobile. In fact, according to Google, searches on mobile devices have grown. Currently they are up by 150 percent. So, with that, it makes sense for businesses to tap into this trend. It may be time for you to begin hyperlocal marketing.
Great! What the Heck is Hyperlocal Marketing?
Hyperlocal marketing is an entirely new marketing approach. Designed for small, local business, it focuses on a smaller number of shoppers. And in a very defined and smaller area. So, it specifically targets people in highly localized and address-specific regions. Plus, it emphasizes people with a tendency to purchase locally.
And that means that hyperlocal marketing is a super targeted form of niche marketing. And you don’t need to spend money to generate inbound traffic to your local business. So, to get started, read the full article at Jeff Bullas’s Blog.
- 06 Feb
The Psychology Behind Viral Marketing Videos
by Clifford Chi
In 2007, brothers Chip and Death Heath rose to prominance. They did that when their book Made to Stick: Why Some Ideas Survive and Others Die climbed to the top of both The New York Times and Wall Street Journal bestseller lists.
Their book was able to achieve this level of success because it taught their model for making ideas “sticky”. Or, in other words, how to make ideas digestible, memorable, and compelling, something we all want to do in our marketing. But, their ideas also explain a lot about the psychology behind what makes a marketing video go viral.
The Heath Brothers noticed that a “sticky” idea usually follows six principles. And by applying these principles to our marketing videos, they will become that ‘golden ticket’ to the viral video hall of fame. And to see some examples of how this works and some tips on how you can use them, read the full article at HubSpot.com
- 03 Aug
What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
In spite of what may immediately come to mind when you hear the phrase, guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive. And that violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing. It’s unconventional because it raises brand awareness among large audiences, without interrupting them.
When we hear the term “guerrilla marketing,” it’s hard not to think of guerrilla warfare — which makes sense, since that’s where this style of marketing got its name. In the warfare context, guerrilla tactics depend largely on the element of surprise. Think: “Ambushes, sabotage, raids,” according to Creative Guerrilla Marketing.
But how does that translate into the work we do every day? To find out and to see some inspiring examples, read the full article at HubSpot.com
- 07 Apr
14 Non-traditional Marketing Methods
Increasing the brand awareness of your business is the goal of every communications professional. You use content, influencers, social media and virtually every other tool available to you. But have you stopped to think outside the box?
Don’t Forget, It’s All In Their Mind . . .
With your brand identity living in your customers’ minds, you need to consider innovative ways to grab their attention and align their thought process with yours. You need to attract loyal customers. You need to develop fans that choose your business over your competitors. And, most of all, you need a standout idea can make all the difference when it comes to consumer brand choice.
So, from experiential marketing to doing something quirky, learn the 14 less traditional marketing channels, read the full article at Forbs.com
- 02 Apr
14 Ways to Get Free Advertising for Your Business
When you work at a small business with a limited budget, there probably isn’t a huge advertising budget. It’s not really possible to shell out $340,000 for a 30-second TV commercial. Or to spend $10,000 for an email marketing campaign.
When Your Budget Dictates How Many People Your Business Can Reach
Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. In fact, we suggest some of these methods regardless of your budget.
To help you spread the word about your business without breaking the bank, here are 14 ways to get advertising for free. To see them all, read the full article on Ways to Get Free Advertising at HubSpot.com
- 04 Nov
How To Use Attraction Marketing To Triple Your Leads
- Nov 04, 2017
- Dan Hoff
- Content Marketing, Conversion Strategies, Demand Generation, Marketing Strategies
from Jeff Bullas’s Blog
There are so many types of marketing we hear about today. There’s online marketing, influencer marketing, network marketing. . . And the list goes on. But have you heard of attraction marketing? It’s not exactly a new player in the business side of network marketing, but it has exploded in popularity recently.
It Can Gain Leads for Your Business Very Quickly
It involves giving value and offering free content to pull prospective leads into your company. The ‘attraction’ part of the equation is the important part here. The idea is not to promote your merchandise or your company. Rather, it is about grabbing people’s attention on an unconscious level so that they don’t really know they’ve been converted until they take action.
Need to learn more? How it all works? How you can make it work for your company? Read the full article at Jeff Bullas’s Blog. Or, simply reach out to us to help you build an attraction marketing program for you.
- 23 Mar
What is Guerrill Marketing? And How Can It Work For Your Brand?
Guerrilla marketing isn’t some sort of marketing combat. After all, that would be highly disruptive. And that would violate the whole methodology of inbound marketing. As a fact, it’s actually a very unconventional form of inbound marketing. It raises brand awareness among large audiences, without interrupting them.
What Is Guerrilla Marketing? What Is It Good For?
Because it’s so unconventional, however, it’s not the easiest concept to explain. Guerrilla marketing is often best understood when it’s observed. So that’s how we’re going to approach its best practices and takeaways. We’ll start with some basics around where it came from and how it works. Then follow by an examination of how it’s been carried out successfully.
So read on at HubSpot.com to discover the answers to the questions of what is guerrilla marketing and how can it work for your brand.