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- 05 Feb
10 Great B2B Lead Generation Strategy Ideas
by Lisa Smith
According to research from the Content Marketing Institute, 85% of B2B marketers say lead generation is a top priority for their content marketing. But, by that same token, 44% rate their lead generation of their content marketing efforts as lacking effectiveness.There’s More Than One Arrow in Your Quiver
That’s not to say content marketing isn’t a valuable tactic. It is. However, it’s certainly not the only one at B2B marketers’ disposal. There are a number of additional tactics that can be leveraged.
In this article from WordStream.com, Lisa Smith takes a look at 10 B2B lead generation strategies. She takes a look at the realitive value of content marketing, LinkedIn, Google Ads, Facebook Ads and more. Then she goes on to explains how you can add these to your marketing plan and make sure your hard work and effort is effective.
Read the full article at WordStream.com
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- 29 Aug
3 Ways to Combine Social Media and PPC For More Conversions
by David Zheng
Social media is home to billions of users worldwide. In fact, there are 2.62 billion, to be exact. And, on the other side of the dial, PPC has a proven track record. producing $2 for every dollar spent.
The problem? How can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns on Google. But, what if you could combine both, creating a seamless experience for users from start to finish?
Now at this point you may be wondering how can this be accomplished? To start, you can read the full article on Jeff Bullas’ Blog and learn the three ways to do just that and get more conversions
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- 05 Aug
How to Use Topic Clusters to Drive SEO Performance
Today, it’s no longer enough to do keyword research. While this has served as the basis of the vast majority of SEO strategies over the last decade-plus when creating content, it is beginning to drift into the fog of history. Now, we need to think more holistically about our content.
And That Means Using “Topic Clusters.” But, What are Topic Clusters?
Topic clusters are a relatively new way to think about how to write and organize content. From now on, no blog post, article, or other digital content should exist only to include the odd long-tail keyword phrase. When you write, you must think about where your content fits into the bigger picture – a picture that a topic cluster content model builds for you.
But, why are content marketers and strategists using them? And how can you start using them yourself? Let’s examine the topic and see if it’s a good fit for what you want to accomplish in this article by Eric Goldschein on Jeffbullas’s Blog.
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- 13 Nov
Which Google Ads Network Is Right for Me? A Pocket Guide
Search. Display. Shopping. YouTube. Each Google Ads network represents unique value. You know your niche, the makeup of your business, and what you want out of your campaigns. But you’re working with a finite budget, and you want to maximize the return on every ad dollar you spend. So, the million-dollar question remains. Which network should your ads live? Or better yet, how do you allocate funds across these networks to maximize ROI? Is PPC just a giant game of Bingo?Short answer: kind of. But it doesn’t have to be frustrating.
Especially if you’re on a budget—which, on some level, everyone is—choosing the right Google Ads network for you can feel a little like buying a car. You want to leave the lot with a vehicle that, over time, offers the most valuable return. Leave with the wrong vehicle—or, in the case of the advertiser, spend your budget in a network that doesn’t allow you to meet or exceed your campaign objectives—and you’re stuck with an asset you’ll want to lose as soon as possible. In either case, it can feel like there’s little room for error.
So, to give you a big of guidance, WordStream came up with a complete pocket guide to choosing the Google Ads network that works best for you. And to get a quick look at how they shake out, read the full article at WordStream.com
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- 17 Oct
Top 10 Ways to Improve Your Local SEO Right Now
Local SEO is essential to smaller businesses. They operate on a regional, as opposed to a national, level. So, while national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. And, this strategy relies on marketing your products and services to local leads.Doesn’t it Just Make Sense to Go Where Your Customers Are?
Optimizing your local SEO means more website traffic, leads, and conversions. And this is because the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands. They have unlimited resources to spend. You don’t And by focusing on specific local-SEO to-dos, you can neutralize their advantage.
After all, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. So, without local SEO, your business could be losing out on a significant amount of traffic. So to help you begin to “Go Local,” here are the top 10 ways you can make your local SEO successful.
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- 13 Oct
5 Ways to Increase Your Mobile Conversion Rate
by Brad Smith
Even though mobile traffic surpassed desktop traffic way back in 2016, many advertisers are still treating their campaigns with a desktop approach. They optimize their campaigns, ad groups, and landing pages for desktop first. Thinking that then they can start to bring in mobile traffic on the side.But, that simply doesn’t work anymore
Now, it seems that mobile users have vastly different behavior than desktop searchers. Using the same strategy across devices isn’t viable. And in support of this idea, recently WordStream released some new data on average mobile ad conversion rates. And the data revealed that the conversion rates vary widely based on what kind of ad we’re looking at. So, that means that you can’t even generalize across all mobile ads; the type of ad you’re using makes a big difference too.
Today’s PPC marketers need to optimize for mobile users and improve the conversion experience on smaller devices. Here are five tips to maximize conversions on your mobile-targeted search ads starting today on WordStream.com
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- 08 Aug
How to Do Keyword Research for SEO: A Beginner’s Guide
by Rachel Leist
Google always manages to keep us on our toes with all the algorithm updates they keep rollin’ out. But, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.Yep, the need to do keyword research has stayed the same. But, how you actually do it hasn’t. With all of the changes Google has thrown at us and the added techniques and tools that came with those changes means that finding those golden ticket keywords has changed as well.
So, if you are wondering How to Research Keywords for Your SEO Strategy, then read the full article at HubSpot.com
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- 16 Jul
Google Responsive Search Ads: 13 Facts & Best Practices You Need to Know
by Mark Irvine
Google never disappoints at their annual Google Marketing Live event. And this year was no exception. Among the many new ad features and tools they announced, one in particular stuck out as a real potential game-changer – Responsive Search Ads.
Google Newest, Largest, Most Flexible Search Ad Format
Responsive Search Ads are potentially the most revolutionary change coming to your search campaigns since 2016, when Google first released Expanded Search Ads.
So, what exactly is changing? Here are 13 things advertisers need to know about Responsive Search Ads at WordStream.com
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- 14 Jul
11 Big Changes Coming to Google Ads: What You Need to Know
by Allen Finn
Recently, at Google’s Marketing Live event a whole host of changes were announced. And any one of those changes can have a huge impact on your digital marketing efforts.During the event, Google Senior VP of Ads, Sridhar Ramaswamy noted that today we operate in a world packed with more curious consumers. Those consumers are far more demanding. And they are way more impatient.
But, People Aren’t Stupid
And that means that today, our prospects expect us to deliver in our ads. They expect ads that offer personalized, hyper-relevant solutions, not generalizations. They want answers yesterday. And they want to save money. Put more eloquently Sridhar said that, “People don’t see value in advertising if they don’t feel valued by advertising.”
So, to see the 11 most interesting features and changes announced at Google Marketing Live, read the full article at WordStream.com
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- 07 Jul
The Case Against SKAGs
As summer is heating up, let’s talk about another HOT and controversial paid search strategy. Let’s dive into SKAGs!
Single Keyword Ad Groups [SKAG] have been a hot topic among the PPC community for a while. Some argue that this form of account organization allows you to create extremely targeted AdWords campaigns. And who wouldn’t want to keep everything tightly wound together. After all, then your money is only spent on those searching for the EXACT keyword that speaks directly to your products or services?
In a Bifurcated World, Even AdWord Strategies are Controversial
While some PPC people love SKAGs, they’re not right for everybody. And after some careful review, it is clear that there’s a case to be made against using SKAGs in your paid search accounts. So, to learn more about how SKAGs work, and why you might want to consider other keyword grouping strategies, read the full article at WordStream.com
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- 05 Jul
Goodbye, AdWords. Hello Google Ads
by Allen Finn
Google has made the executive decision. They are going to consolidate its overwhelming abundance of ad products under three brand new umbrellas. this will include their Google Ads, Google Marketing Platform, and Google Ads Manager. And, in fact, in the process, we are saying goodbye to the digital marketing world’s favorite: AdWords.You Didn’t Misread That
Google is in fact sunsetting AdWords, but in name alone. This and a slew of other shakeups (more consolidation! Smart Campaigns!) were announced by Google’s Senior VP of Ads and Commerce, Sridhar Ramaswamy.
If you are wonder what this all means and why this rebrand is happening now. Or if you would like to understand what Google Ads means for the future of keywords, then read the full article at WordStream.com
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- 25 May
Advanced Remarketing: How to Build an Intent Map (And Get More Conversions)
by Allen Finn
WordStream has devoted tens of thousands of words to remarketing. They’ve touted best practices, #hacks, and cross-platform strategies, shared superlative creative. And they have made note of just about anything that relates to getting your ads in front of your most valuable prospects (again).But What About Taking Your Remarketing Program to the Next Level?
It’s no secret that remarketing is integral to sustained success in online advertising. After all, it allows you to reach prospects already familiar with your brand. It can provide them ample opportunity to return to your site and complete some sacred, coveted [desired action]. In fact, WordStream’s Senior Data Scientist, Mark Irvine, has discovered that people are 2x more likely to convert after seeing your ad 6 times.
So, whether you’re a SaaS company looking to fill your funnel and push leads to trial and, eventually, purchase. Or if you’re an ecommerce shop looking to move units, read the full article at WordStream.com to learn Advanced Remarketing: How to Build an Intent Map and Get More Conversions.
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- 13 Apr
Google Search Trends: How Results Pages Are Evolving
by Ayaz Nanji
To successfully market and get the results that your business needs, you need digital marketing. And, a huge part of digital today is search marketing. But, to find success, you need to understand how your buyers are using search and how they search. And, even more importantly, you need to know how the results are being shown to them.Enter SERP . . . The “Show Me” State of the Digital Kingdom
According to recent research from Searchmetrics, the days of initial Google SERPs including organic results are long past. And, currently, most initial Google Search Engine Results pages (SERPs) now include a mix. But, now results are a blend of some classic organic results and Universal Search elements.
To see the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 12 Apr
Get Web Traffic Without Relying on Google – or Spending a Dime
by Neil Patel
As of this month, Google had almost 75% of the search engine market share. And that means that far more people are looking for information on Google than on any other search engine. So, if you have a new website, you should be putting most of your energy into ranking on Google, right?
That May Not be the Best Way
There’s no doubt that Google is a big player when it comes to generating web traffic and that AdWords can help you get where you want to go – fast. But not everyone who is just starting out can afford to go all in on AdWords.
So, how do you get website traffic without relying on Google? Believe it or not, it’s possible. And you can even do it for free. And to learn how, read the full article at KISSmetrics.com
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- 24 Feb
AdWords Event Tracking Made Easy: How to Track Custom Conversions
Custom event tracking is an amazing tool. It’s a way to quantify all those valuable actions taken on your website that regular, old, conversion tracking simply can’t capture. So, typically, conversion tracking takes place by trigger events such as when a “Thank You” page is accessed.However, this is not the case when the action takes place on-page. As an example, someone does something on your page that you would like to track. But, that action takes place on a single page and no “Thank You” page is generated. And, that means that since there is no URL change, conversion tracking doesn’t take place.
This is where Custom Event Tracking comes into play . . .
Custom event tracking allows you to measure the results of an on-page action. It may be something as simple as a form fill-in. Or a light box opening. Or it may even be a product being added to a shopping cart. But by wrapping that action in a specific tracking code – upon completion – a conversion is recorded. And all without bringing your prospect to a new page. And, Voila! Your event is tracked.
So, to learn what the AdWords custom event tracker is and why it matters, read the full article at WordStream.com
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- 20 Feb
Your Google Rank Doesn’t Matter Anymore
Back five or six years ago, we had all the information we needed. It was there, all within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. However, that changed. Google move to encrypted search. The tools and services we used to that point were rendered less and even ineffective in measuring the impact of organic search on a granular level.Changes. . . All These Changes
Next was Google’s decision to move search volume estimate within their Keyword Planner tool to show estimates in broad ranges. These changes have forced marketers to adapt their search strategy. Now they need to focus less on individual keywords and shift to a topic-centric content strategy. This is especially true for content sitting at the top of the funnel.
Now, to find out if your Google Rank even matters now, and what you can do about it, read the full article at HubSpot.com
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- 14 Nov
Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?
by Ayaz Nanji
By now it should be patently obvious to every business owner, founder and manager. Mobile matters to your marketing. And if you haven’t made adjustments, you stand to loose a huge chuck of your market.Why is That? You Ask . . .
It seems that your paid search has a far better chance on mobile than ever before. In fact, the number of clicks on Google paid-search ads originating from smartphones increased significantly. Not only did it grow between the third quarter of 2016, the trend continued the third quarter of 2017. This, according to recent research from iProspect.
The report was based on 3Q17 data from 2,500 Google AdWords and Bing Ads accounts representing more than 220,000 active campaigns in both search- and shopping-ad formats. To see some of the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 25 Oct
9 Quick Tips to Significantly Improve PPC Performance
PPC advertising is arguably the most effective form of online marketing. As the name suggests, it works on a pay-per-click basis. In other words, when ads are clicked on by a user, the advertiser pays a fee to Google.Pretty simple, right?
PPC advertising can bring targeted and qualified traffic to your website. And it is consistent and easily scalable. Achieving success using PPC advertising is simply a matter of optimizing your PPC campaigns efficiently and avoiding common PPC mistakes.
So, to learn the 9 Quick Tips to Significantly Improve PPC Performance, read the full article on Jeff Bullas’ Blog.
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- 01 Sep
The Google Fred Update: Why It Matters and What to Do
by Dan Shewan
On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs tried to assuage their clients. Some of whom had seen a drop in traffic of up to 90%.A Sad But True Story
This was how most folks learned of the latest major Google algorithm update. It is widely known that Google constantly makes adjustments to and updates its search algorithms throughout the year. Few updates, however, have the kind of immediate impact that Fred did. Now, almost six months after Fred rolled out, some sites are still struggling to regain the traffic they lost. Some, but not all.
So, exactly what was the Google Fred Update? What was the purpose of Googles update? And what are the immediate and longer-term impacts of the change. And most importantly, what you can do to plan for and mitigate against potential declines in traffic as the result of future updates?
To find out, read the full article at WordStream.com
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- 26 Aug
7 Digital Marketing Strategies That Work: A Complete Guide
There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online. And you want to be able to reach them and observe their behavior where they spend the most time.Questions. Questions. And More Questions . . .
But when you’re growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There’s already enough to do. And how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy? And really, what is a digital strategy?
To help you out, here is a list of seven digital marketing strategies. You can use these seven building blocks to help you create an effective digital marketing strategy to set up your business for online success. So, to see what they are and how you can use them, read the full article at HubSpot.com.
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