- 10 Feb
52 Gen Z Stats Marketers Need to Know in 2020
When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they’re talking about an incoming natural disaster. And in many respects, it may be just that.
The First Digital Natives
By now, you probably know that Gen Z is the most hyper-connected generation. And this means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it.
An as a marketer, business owner or manager, you need to be aware of what those differences are, what challenges they present and the opportunities they may open for you. So, to learn all 52 Gen Z stats that you really need to know, read the full article at the HubSpot Blog.
- 21 Jan
How to Win at Content Marketing to Generation Z
For what seems like “forever”, marketers have invested heavily in developing strategies and content to capture the attention of Millennials. We have studied and worked tirelessly to define the ideals, desires, and buying habits that this segment possess.
Now That We Have That Nailed . . . A New Challenge is on The Horizon
The new challenge? The rise of Generation Z as a force to be reckoned with in the market. Its members are part of the youngest generation on the planet, the oldest among them barely scraping past age 20. But they hold an estimated $143 billion in spending power. And it is the first generation that does not know a world without interconnected devices.
And these two points have significance for the future of our marketing. Brands have been attempting to reach Gen Z in a multitude of ways. But a connection is almost impossible without incredible content. It is not an easy task, I know, but here are some tips to make engagement more likely, at MarketingProfs.com
- 12 Nov
5 Big Changes in B2B Buying Behavior You Need to Know
If you’re a B2B marketer, and especially if you work for a services provider, your environment is about to be upended. Your customers are changing. And so are the ways those customers buy.
The Winds of Change Are Upon Us
There is mounting evidence that B2B buyer behaviors are shifting due to a number of dynamic forces. While those forces are slowing moving the markets we work in, most have not noticed the shifts. And if we don’t move with those forces, we will be left in the dust.
In this article from Target Marketing Magazine, Ruth P. Stevens brings forward five glaring developments in business buying behavior that you need to know about. And once you know, you must consider how to adapt and, better yet, turn the changes to your advantage. To learn what those developments are, read the full article at Target Marketing Magazine Online.
- 21 Sep
Millennials and Gen Z Are Using Social Media Less: How to Earn Their Attention and Loyalty Now
- Sep 21, 2019
- Dan Hoff
- Generation Z, Generational Marketing, Marketing to Millennials, Social Media Marketing
by Julia McCoy
Social media has been a key communication channel for as long as digital marketing has been around. But it seems that social media use is declining. No one thought that this would ever happen. After all, teens and young adults have reigned on social media since the advent of Facebook, the inception of Twitter, and the invention of Pinterest, Snapchat, and the rest.
But That Day Has Come
Recently, Convince and Convert analyzed findings from The Social Habit study, a yearly report from Edison Research and Triton Digital. The bottom line is that social media usage is falling among Gen Z and Millennials.
And for marketers, that brings up tricky questions. How do we keep the attention of this major group of consumers without the crutch of social media? To learn some answers, read the full article at MarketingProfs.com
- 02 Sep
Facebook How to for Business: 25 Facebook Marketing Tips and Tricks
Some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat. Even with that, Facebook still dominates the market. With 1.09 billion people logging in daily, it still commands the position as the most popular social network. And that doesn’t even include the fact that Facebook owns 77% of all social logins.
If You Build It,
HeThey Will Come . . .
If you want your business’ content to reach consumers, and even business leaders, having a presence on Facebook is a given. But to make the most of your Facebook Page you need to optimize your Facebook presence. However, learning all the nuances of various social networks can be a tricky. And it can be a time-consuming feat, especially considering how frequently they add, remove, and modify features.
To help you stay ahead of the curve, Lidsay Kolowich from HubSpot has put together a handy cheat sheet that businesses can use to make the most of Facebook marketing. To see the entire list and to learn how to apply them to your business’ goals for using Facebook, read the full article at HubSpot.com
- 27 Aug
The 5 Essential Strategies for Marketing to Generation Z
For the past few years, we have all been focused on what makes millennials tick and how to market to them. But now, that is so old news. While we still need to market to millenials for years to come, it’s time to start focusing on Generation Z.
Who are Generation Z?
Before we can even begin to think about creating a digital marketing strategy, we first need to define Generation Z. Also referred to as the iGeneration, Generation Z covers anyone who was born between 1995 to the mid 2000s. And what makes this demographic so important is that it makes up 32% of the global population.
They are extremely digitally savvy, they grew up with mobiles and iPads. And they don’t remember a time before the internet. And that is totally unlike millennials. Plus, the characteristics of this demographic make them a totally different audience to market to successfully. So, if your target market is Generation Z, then try these five strategies to increase brand awareness, leads, and sales. Read the full article at WordStream.com
- 15 Aug
B2B Buyers Seem to Be Engaging Sales Reps Earlier in the Process
from Marketing Charts
A recently released Demand Gen Report’s 2019 B2B Buyers Survey Report [download page] has brought up evidence that runs counter to what we thought to be true. For the past few years, we have seen data that suggests that B2B buyers were not engaging with brands until very late in their buyer journey.
A Long-Held Assumption May No Longer Be Valid
However in this study, they found that currently nearly three-quarters of respondents report that they engaged far earlier now. They indicated that they spoke to a vendor within the first 3 months of their buying process. And, in fact, it went much deeper than that with them actually engaged with a sales representative from the vendor they selected in that period as well.
One key element brought out in this study is what buyers say they value most from vendors. Of prime consideration for vendors is being able to demonstrate knowledge of their buyers and their needs. This is the one thing that sets winning vendors apart from the others. And a big part of demonstrating knowledge of the buyer and their needs is being able to provide them with relevant content.
To see more of the data and insights and for some tips on how this information can help your B2B sales cycle, read the full article at MarketingCharts.com
- 25 Jul
Who Are “Cuspers” and How Are They Spending Their Money?
- Jul 25, 2019
- Dan Hoff
- Cuspers, Generational Marketing, Marketing to Gen Z, Marketing to Millennials
from Marketing Charts
A lot has been written about Millennials and Gen-Zers. But what about those young adults who fall in between these two groups? This goup has been dubed Cuspers. They are 19-25-year-olds adnd are just starting out in adulthood. But, they have, already mastered being consumers.
Shyness is Not A Defining Behavior With Cuspers
In fact, recent research [see original research] by Fullscreen reveals that while Cuspers haven’t quite hit the financial standing of Millennials, they aren’t shy about spending their money. It seems that Millennials do have significantly higher average household incomes than Cuspers. But even with that, this younger segment isn’t that far behind when it comes to their spending.
To learn more and to see insights that may impact how you market to this emerging segment, read the full articl at MarketingCharts.com
- 20 Jul
Three Proven Strategies for Engaging Millennial and Gen Z Customers
By current estimates Millenneials and Gen Z constitute a $350 billion combined spending power. And that fact has gotten the attention of almost every major brand. So, that means that brands are making those demograhics a priority. And today they are focused on how to reach them, motivate them, and inspire loyalty among them.
Now Here are the Real Questions
But what’s truly motivating these younger audiences? And how do they differ? And what strategies and tactics can today’s marketers use? Plus, what inspires the enduring loyalty of Millennials and Gen Z consumers?
To find out, Alison McGlone looked into it. She recently hosted a panel at Nerd 100 with prominent marketers and researchers. She assembled a panel of people who excel at understanding, engaging, and bridging these two generations of customers. So, to see what some of the things experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research had to say, read the full article at MarketingProfs.com
- 10 Jul
What It Really Takes to Earn Millennial Loyalty
For the past few years, it has seemed as if every conversation around loyalty, circles back to Millennials. And rightfully so. Millennials are now the largest generation living in the U.S. And collectively they possess an annual spending power of $600 billion.
What Millennials Want . . . ?
With this in mind, it’s no surprise that companies across all industries and verticals are catering to the needs of Millennials as a way to earn our loyalty. Thankfully for brands, 80 percent of Millennials already participate in loyalty and rewards programs.
However, above all else, millennials value their time, energy and hard-earned money. And while they enjoy incredible spending power, they prefer experience to ownership. If brands want to capture this demographic, they will have to abandon traditional, shopworn loyalty strategies. So, to learn how, read the full article at
- 17 Jun
B2B Brands Need to Step It Up to Reach Millennial Buyers
Recently UPS released this year’s UPS Industrial Buying Dynamics survey. And what they found should be a wake up call to every B2B marketer. It seems that there is an increasing level of influence by Millennials in the B2B buyer process.
Know the Trend: The Rise of a New Generation of B2B Buyer
This year’s study found a 10 percent increase over 2017. And that means that, if you haven’t already begun to adjust your tactics you need to. According to Brooke Yamini, VP of marketing operations at UPS, “the rise of Millennials ushers in a new era that challenges long-standing industry norms.”
This new generation of B2B buyers start their buying process online. And they do their initial research with social media and their peers. So, if we are going to successfully market to this emerging generation of B2B buyers, we need to begin to adjust our tactics. To gain more insights into the findings of this report, read the full article at Chief Marketer.
- 06 Jun
Marketing Beyond Millennials: Connecting With Generation Z
For much of the last decade, marketers have poured most of their energy, time and money into trying to decode the most enigmatic generation of our time: Millennials. And why not? Studies show that Millennials are powering the US economy. They account for $600 billion in current annual spending and a projected $1.4 trillion a year by 2020. And with that much economic clout, Millennial preferences have disrupted entire industries.
But somewhere along the way, as we marketers were trying to figure out this generation, we missed something important about Millennials: They grew up. They moved on and now there is a new gen to set our sights on. Now we need to begin engaging with the up-and-coming Generation Z (Gen Z).
But, as the question always is, how? What is Gen Z? What are their preferences? And how can we, as marketers, really engage with them? Here are three ways we can break through to this rising generation at MarketingProfs.com
- 30 Apr
Social Networking Platforms’ User Demographics Update 2019
from Marketing Charts
Who uses which social media platform? Now, that may seem a bit of a over simplified question. And yet, the asnwer to this question is very important. It is especially important if your marketing and sales depends upon hitting a specific demographic target on social media.
When in Doubt, Ask the Question
And that is why the Pew Research Center recently looked into that very question. Each year, they issue their update on the usage trends for social media. And what they found in this years study [view full report] is that adults in the US are still using YouTube more than any other social media.
But there was far more data and isights to this report. And what that they found, especially for those of us seeking to hit our market targets more precisely on social media, it is valuable information. To see more insights, read the full article at MarketingCharts.com
- 01 Apr
Digital Adoption 101: How To Reach Digital Marketing Nirvana With Your Business
by Zac Johnson
As the saying goes, today, the only constant is change. And, in the business world this can be a life-and-death matter. What can you expect to happen if your business doesn’t adapt to the changes within its own industry? Well, it’s probably destined to fail.
Is This Simply Deja Vu All Over Again?
This adaptation-fail is something we continue to see time and time again with offline businesses. Especially for those that never fully make the move to online. And for both B2B and B2C businesses, it’s important to make sure you aren’t just changing with industry trends and technology. You also need to make sure these advancements are actually working for you as well.
One clear observation that businesses of all types should be focusing their efforts on, is how this ‘brave new world’ of digital can be leveraged for their success. There is actually a term for all of this. It is called ‘digital adoption‘. To find out you can make all this work for your business, read the full article on Jeff Bullas’s Blog.
- 30 Mar
What Are Xennials? And, Do They Matter?
For the past several years, the world has been obsessed with Millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype. The general demographic cohort that we have labeled the Millennials were born between the early 80s through the early 2000s. That’s a considerable span, and as you can imagine, the people born in the 80s are experiencing life in a very different way than someone born in 1999. Enter the Xennials.
Many are now suggesting that the older Millennials (who are 30-45) are blending with the younger Gen Xers to form what has been defined as The New Adulthood or Xennials. This melded age group has more in common with each other, as opposed to either the Gen X or Millennial groups they actually fit into, based on their birth year.
This “in-between” generation has redefined what growing up looks like and it’s worth our time to learn more about this forgotten group of consumers. Xennials comprise 8% of the US population or approximately 25 million people and were typically born between 1977-1983. This group is also called the “Oregon Trail Generation” in reference to a popular computer game when they were growing up.
One of the more telling facts about this group is that they had analog childhoods and digital adulthoods. They were born without the internet but used it to find their first post-college jobs. They’re the last generation to remember using the landline phone to call their friends to make plans for the weekend.
Here are some characteristics of these New Adults:
- Many of them will never work for an employer but instead will move right into being an entrepreneur
- They marry later
- Many of them are opting out of home ownership
- International travel is a priority
- They are tech savvy but not tech absorbed
- They are very financially literate and comfortable managing their money
From a marketing perspective, what will ring true for this target audience?
Nostalgia plays well: This group invented social media, but they remember how good life was without out. They like to reminisce about the days when everyone wasn’t connected 24/7, and you still watched TV to get the day’s news. Shows like Stranger Things appeal to their fondness for the 80s, and they get credit for the resurgence in vinyl record sales and Fuller House.
The defining moment of their childhood was 9/11, so they also tend to demonstrate more patriotism and believe in the country’s resilience. Family bonding is very important to them, and they love to cook and entertain. Interestingly, they’re also most likely to pay professionals to do chores to save time, and they’re the ones who brought about the open concept trend.
They’re natural optimists: Another nickname for this generation is the “lucky generation.” They were old enough to grow up without the challenges of the digital age like cyberbullying, sexting and having their every embarrassing moment shared with the world. They grew up as the Berlin Wall fell and Apartheid ended.
They got their first job before the recession and bought their first home (if they bought one) before property prices hit the roof.
They’d rather be associated with Gen X than Millennials: There’s no bigger insult to a Xennial than to assume they’re going to behave like the stereotypical Millennial. They see themselves as very hard-working savvy investors and view their entrepreneurialism as a way of continuing the American Dream.
They straddle the tech fence: This micro-generation loves to use innovative devices that improve their life like fitness bands, smart appliances, and VR/AR headsets. But they disregard some of the more frivolous social networks like Snapchat and still subscribe to magazines and newspapers.
The post Are you forgetting the Xennials? appeared first on McLellan Marketing Group.
- 19 Oct
TV Ads and Word-Of-Mouth Sway Purchases for Gen Xers
- Oct 19, 2018
- Dan Hoff
- Gen X Marketing, Generational Marketing, Marketing to Millennials, Word of Mouth
Does your business depends upon marketing and advertisement campaigns? Then you probably would like to know the latest trends and supporting data. Plus, if you sell to a specific demographic, then it would be even better to know what buyers rely upon now to make their purchase decisions.
What Better Way to Find Out Than to Ask Them
Recently, Marketing Charts released their US Purchase Influencers Report for 2018 [download available]. They set out to understand what it was that has the greatest influence on purchases by generation. And to do so they looked across the range of potential purchase influencers. This included TV ads, email offers, search engine recommendations and even recommendations from friends.
To see what they found, and for a chance to download the original report, read the full article at MarketingCharts.com Read More »
- 13 Jun
The Changing Face of B2B Marketing
from think with Google
The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call. And, that’s because over the past two years, there have been some rather interesting shifts. Not just in how B2B buying decisions are happening, but also in who’s responsible for them.
So what’s changed?
And to find out, Google partnered with Millward Brown Digital to find out. Approximately 3,000 B2B researchers were surveyed about their research and purchase habits as well as their use of digital (specifically, search, mobile, and video). In addition, Google analyzed 13 months of clickstream data from Millward Brown Digital’s desktop panel. The study, which was fielded in 2014, mirrors research from 2012, enabling us to see the shifts over the past couple of years.
And the results debunk a number of widely held beliefs and have major implications for B2B marketing strategies. So, to see more insights and data, read the entire post at think with Google.
- 02 Jun
Tech Update: Mobile and Social Media Usage, by Generation
from Marketing Charts.com
Millennials continue to be the generation with the broadest access to smartphones and the heaviest use of social media. But Gen Xers are more apt to be using tablets and a majority of Boomers are also “embracing” digital technologies. This, according to a report [download available] from the Pew Research Center.
Smart Phone Adoption is Growing at a Huge Pace
Also, not surprisingly, smartphone ownership has blossomed in recent years. Less than 5 years prior than this latest study, in May 2013, just half of the adult population owned a smartphone. Today, that number has swollen to 82% of all cell phone users. The marketing implications for this alone is huge and highlights the growing importance of a mobile-first strategy in the coming years.
To see more of the data, to read more insights and to download a copy of this report, read the full article at MarketingCharts.com
- 20 Apr
Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
Everyone does it. We all filter out things when we are online. And Gen Z, the up-and-coming generation filters everything in the world around them, simply because they have to. And that includes your marketing messages.
There Are Good Assumptions. And There Are Bad Assumptions
For marketing, there are a number of assumptions about Gen Z. And a lot of those assumption are just plain wrong. The world is different now. And if you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies.
Read the full article to explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience at HubSpot.com