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- 10 Feb
52 Gen Z Stats Marketers Need to Know in 2020
When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they’re talking about an incoming natural disaster. And in many respects, it may be just that.The First Digital Natives
By now, you probably know that Gen Z is the most hyper-connected generation. And this means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it.
An as a marketer, business owner or manager, you need to be aware of what those differences are, what challenges they present and the opportunities they may open for you. So, to learn all 52 Gen Z stats that you really need to know, read the full article at the HubSpot Blog.
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- 21 Jan
How to Win at Content Marketing to Generation Z
For what seems like “forever”, marketers have invested heavily in developing strategies and content to capture the attention of Millennials. We have studied and worked tirelessly to define the ideals, desires, and buying habits that this segment possess.
Now That We Have That Nailed . . . A New Challenge is on The Horizon
The new challenge? The rise of Generation Z as a force to be reckoned with in the market. Its members are part of the youngest generation on the planet, the oldest among them barely scraping past age 20. But they hold an estimated $143 billion in spending power. And it is the first generation that does not know a world without interconnected devices.
And these two points have significance for the future of our marketing. Brands have been attempting to reach Gen Z in a multitude of ways. But a connection is almost impossible without incredible content. It is not an easy task, I know, but here are some tips to make engagement more likely, at MarketingProfs.com
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- 12 Nov
5 Big Changes in B2B Buying Behavior You Need to Know
If you’re a B2B marketer, and especially if you work for a services provider, your environment is about to be upended. Your customers are changing. And so are the ways those customers buy.The Winds of Change Are Upon Us
There is mounting evidence that B2B buyer behaviors are shifting due to a number of dynamic forces. While those forces are slowing moving the markets we work in, most have not noticed the shifts. And if we don’t move with those forces, we will be left in the dust.
In this article from Target Marketing Magazine, Ruth P. Stevens brings forward five glaring developments in business buying behavior that you need to know about. And once you know, you must consider how to adapt and, better yet, turn the changes to your advantage. To learn what those developments are, read the full article at Target Marketing Magazine Online.
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- 21 Sep
Millennials and Gen Z Are Using Social Media Less: How to Earn Their Attention and Loyalty Now
by Julia McCoy
Social media has been a key communication channel for as long as digital marketing has been around. But it seems that social media use is declining. No one thought that this would ever happen. After all, teens and young adults have reigned on social media since the advent of Facebook, the inception of Twitter, and the invention of Pinterest, Snapchat, and the rest.
But That Day Has Come
Recently, Convince and Convert analyzed findings from The Social Habit study, a yearly report from Edison Research and Triton Digital. The bottom line is that social media usage is falling among Gen Z and Millennials.
And for marketers, that brings up tricky questions. How do we keep the attention of this major group of consumers without the crutch of social media? To learn some answers, read the full article at MarketingProfs.com
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- 27 Aug
The 5 Essential Strategies for Marketing to Generation Z
For the past few years, we have all been focused on what makes millennials tick and how to market to them. But now, that is so old news. While we still need to market to millenials for years to come, it’s time to start focusing on Generation Z.Who are Generation Z?
Before we can even begin to think about creating a digital marketing strategy, we first need to define Generation Z. Also referred to as the iGeneration, Generation Z covers anyone who was born between 1995 to the mid 2000s. And what makes this demographic so important is that it makes up 32% of the global population.
They are extremely digitally savvy, they grew up with mobiles and iPads. And they don’t remember a time before the internet. And that is totally unlike millennials. Plus, the characteristics of this demographic make them a totally different audience to market to successfully. So, if your target market is Generation Z, then try these five strategies to increase brand awareness, leads, and sales. Read the full article at WordStream.com
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- 25 Jul
Who Are “Cuspers” and How Are They Spending Their Money?
from Marketing Charts
A lot has been written about Millennials and Gen-Zers. But what about those young adults who fall in between these two groups? This goup has been dubed Cuspers. They are 19-25-year-olds adnd are just starting out in adulthood. But, they have, already mastered being consumers.Shyness is Not A Defining Behavior With Cuspers
In fact, recent research [see original research] by Fullscreen reveals that while Cuspers haven’t quite hit the financial standing of Millennials, they aren’t shy about spending their money. It seems that Millennials do have significantly higher average household incomes than Cuspers. But even with that, this younger segment isn’t that far behind when it comes to their spending.
To learn more and to see insights that may impact how you market to this emerging segment, read the full articl at MarketingCharts.com
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- 20 Jul
Three Proven Strategies for Engaging Millennial and Gen Z Customers
By current estimates Millenneials and Gen Z constitute a $350 billion combined spending power. And that fact has gotten the attention of almost every major brand. So, that means that brands are making those demograhics a priority. And today they are focused on how to reach them, motivate them, and inspire loyalty among them.
Now Here are the Real Questions
But what’s truly motivating these younger audiences? And how do they differ? And what strategies and tactics can today’s marketers use? Plus, what inspires the enduring loyalty of Millennials and Gen Z consumers?
To find out, Alison McGlone looked into it. She recently hosted a panel at Nerd 100 with prominent marketers and researchers. She assembled a panel of people who excel at understanding, engaging, and bridging these two generations of customers. So, to see what some of the things experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research had to say, read the full article at MarketingProfs.com
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- 06 Jun
Marketing Beyond Millennials: Connecting With Generation Z
For much of the last decade, marketers have poured most of their energy, time and money into trying to decode the most enigmatic generation of our time: Millennials. And why not? Studies show that Millennials are powering the US economy. They account for $600 billion in current annual spending and a projected $1.4 trillion a year by 2020. And with that much economic clout, Millennial preferences have disrupted entire industries.But somewhere along the way, as we marketers were trying to figure out this generation, we missed something important about Millennials: They grew up. They moved on and now there is a new gen to set our sights on. Now we need to begin engaging with the up-and-coming Generation Z (Gen Z).
But, as the question always is, how? What is Gen Z? What are their preferences? And how can we, as marketers, really engage with them? Here are three ways we can break through to this rising generation at MarketingProfs.com
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- 02 Jun
Tech Update: Mobile and Social Media Usage, by Generation
from Marketing Charts.com
Millennials continue to be the generation with the broadest access to smartphones and the heaviest use of social media. But Gen Xers are more apt to be using tablets and a majority of Boomers are also “embracing” digital technologies. This, according to a report [download available] from the Pew Research Center.Smart Phone Adoption is Growing at a Huge Pace
Also, not surprisingly, smartphone ownership has blossomed in recent years. Less than 5 years prior than this latest study, in May 2013, just half of the adult population owned a smartphone. Today, that number has swollen to 82% of all cell phone users. The marketing implications for this alone is huge and highlights the growing importance of a mobile-first strategy in the coming years.
To see more of the data, to read more insights and to download a copy of this report, read the full article at MarketingCharts.com
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- 20 Apr
Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
Everyone does it. We all filter out things when we are online. And Gen Z, the up-and-coming generation filters everything in the world around them, simply because they have to. And that includes your marketing messages.There Are Good Assumptions. And There Are Bad Assumptions
For marketing, there are a number of assumptions about Gen Z. And a lot of those assumption are just plain wrong. The world is different now. And if you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies.
Read the full article to explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience at HubSpot.com
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