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- 09 Mar
How to Consistently Create Engaging Social Media Videos
We’ve all heard it, time and time again: video is the new king. And we know that it’s the best performing form of online content.
Is This Just Another Digital Marketing Fad?
Video has proven that it is no fad. Video is here to stay. New and evolving technology may change how we watch videos, but, video will still be a thing. And of them all, social media video is outperforming all other forms of social media content. Some studies say that video generates 1200% more shares than both text and image updates combined.
So how do you leverage more video on your social media? Well, to start, you can read this article on Jeffbullas’s Blog to find out exactly how you can create engaging social media videos consistently.
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- 08 Nov
Where do Buyers Research Products? [New Report from HubSpot]
by Pamela Bump
The burning question of the day: Where is it that people do their research when they are considering a purchase? The time was, people perused print ads. Or they saw a promotional flyer. But the times, they are a changing. Or, at least they have changed and significantly. And if brands don’t keep pace with these changes, they loose opportunities to be in consideration of the final purchase.If Ya’ Snooze if Ya’ Loose . . .
One big shift was noted in 2018 when it was discovered that 40% of people used social media channels for aspects of product research. And younger generations today are getting more and more connected to social media platforms. So, that means that the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.
By now, you might be on all the major social media platforms. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you’re selling a physical product. To determine this, it can be helpful to find out which social channels your specific audience is using to look for products, and then create social strategies that meet them where they are on their preferred platforms.
To learn more about the social networks people prefer to surf for product research, see the poll data and read the full article on the HubSpot Blog
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- 20 Sep
How to Leverage Native Video on FB, LinkedIn, Twitter, Instagram
by Sian Jaylo
Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits of native video. There are even some great examples of how native video can greatly influence one’s social media following and beyond.
This is Not a One-Size-Fits-All Option
One thing that you need to bear in mind is that native video works differently on each of the four main social networks. There are some significant differences in how Facebook, LinkedIn, Twitter, and Instagram treat native video. And that means that for each social network, there are different ways to best leverage native video.
To learn the differences and how to do it yourself, DrumUp has put together a useful guide. It is full of great examples of how businesses and brands are using native video to get more followers and engagement on these social platforms. Read the full article.
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- 02 Sep
Facebook How to for Business: 25 Facebook Marketing Tips and Tricks
Some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat. Even with that, Facebook still dominates the market. With 1.09 billion people logging in daily, it still commands the position as the most popular social network. And that doesn’t even include the fact that Facebook owns 77% of all social logins.If You Build It,
HeThey Will Come . . .If you want your business’ content to reach consumers, and even business leaders, having a presence on Facebook is a given. But to make the most of your Facebook Page you need to optimize your Facebook presence. However, learning all the nuances of various social networks can be a tricky. And it can be a time-consuming feat, especially considering how frequently they add, remove, and modify features.
To help you stay ahead of the curve, Lidsay Kolowich from HubSpot has put together a handy cheat sheet that businesses can use to make the most of Facebook marketing. To see the entire list and to learn how to apply them to your business’ goals for using Facebook, read the full article at HubSpot.com
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- 30 Aug
How to Use Social Media Research as a Tool for Sales Success
by Mike Schultz
If you’re in business, you market and sell something. And one of the challenges you face is finding prospects that want to buy. But, that takes a couple of things. First, you have to know who they are and they need to know who you are. Then, you need to know something about them. You need information about the buyer.But Where to Start? Without Being Creepy
Quite frankly, you are absolutely crazy if they don’t take advantage of the vast amounts of information about your buyers that’s available on social media. Whether you’re researching new prospective B2B buyers before reaching out, a buyer before a sales conversation, or a target industry, social media should be one of the first places you look.
And yet, most of us don’t do that. But those who do have a great advantage. Here are ways to research buyers on social platforms at MarketingProfs
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
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- 23 Aug
45 Essential Social Media Marketing Statistics You Need to Know
by Emily Coates
It seems that social media is everywhere. And for many, it is the daily, go-to place for entertainment, socialization and it is even their primary news source.‘Sigh’ . . . Sad, I know . . .
But as a result, social media has risen to become one of the primary marketing channels. With over 40% of the world’s population reportedly on social media, it is now a critical customer touch-point for your business. What was once considered a fad, is now a business imperative.
And that means that today you must have an effective social media strategy to reach your intended audience. To help you out, Emily Coates brings us a list of 45 essential social media stats to ensure you know where to focus your marketing efforts now to get the highest ROI. So read the full article at HubSpot.com
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- 14 Aug
7 Actionable Steps to Convert Social Media Followers to Buyers
by Moss Clement
Social media can be a fantastic digital marketing asset. Whether for B2C or B2B, it can quickly skyrocket your business if you use it correctly. And it is considered to be a top marketing assets in our digital-first world. In fact, it is the one, single place you can add to your digital presence.
Social Media is More Than Cat Memes Now
It can help increase your visibility, boost brand awareness and create an online presence. And if you have a growing following on social media, it means you have a group of potential customers waiting to be engaged with.
But, are you making the most of your followers to increase your return on investment (ROI)? Not sure how or where to start? In this article from Jeff Bullas’ Blog, Moss Clement gives us his seven action steps that will help you convert your social media followers into paying customers. So let’s get started on Jeff Bullas’ Blog.
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- 20 Jul
Three Proven Strategies for Engaging Millennial and Gen Z Customers
By current estimates Millenneials and Gen Z constitute a $350 billion combined spending power. And that fact has gotten the attention of almost every major brand. So, that means that brands are making those demograhics a priority. And today they are focused on how to reach them, motivate them, and inspire loyalty among them.
Now Here are the Real Questions
But what’s truly motivating these younger audiences? And how do they differ? And what strategies and tactics can today’s marketers use? Plus, what inspires the enduring loyalty of Millennials and Gen Z consumers?
To find out, Alison McGlone looked into it. She recently hosted a panel at Nerd 100 with prominent marketers and researchers. She assembled a panel of people who excel at understanding, engaging, and bridging these two generations of customers. So, to see what some of the things experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research had to say, read the full article at MarketingProfs.com
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- 25 Jun
Where Is Social Media Marketing Headed?
from MarketingCharts.com
According to the latest annual “Social Media Marketing Industry Report” [download page] from Social Media Examiner, Facebook remains the most popular social media platform among marketers. However, Instagram is gaining in popularity as companies plan to increase their activity on the platform.Most Marketers Still See Social Media’s Benefits
However, respondents are still finding that social media marketing – in particularly Facebook – has its benefits. This despite the fact that algorithm changes to Facebook have made publisher and brand pages less visible. Indeed, more marketers are reporting benefits this year than last. The vast majority of respondents reported that their business benefited from increased exposure by using social media. While a high number also saw increased traffic from social media.
To see more of the data, additional insights and to download the original report, read the full article at MarketingCharts.com
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- 24 Jun
Why People Follow (And Unfollow) Brands on Social Media
by Ayaz Nanji
Does your business relys upon social media as a part of your marketing arsenal? Then cracking the code of gaining social media followers is probably an important issue. After all, wouldn’t it be great if you could know that secrete formula that drove people to connect with your business?You Like Me! You Really Like Me!!! Or Not . . .
But add to that the reason that those same people un-follow and that’s a whole different fish. Fortunately recent research [download available] from Sprout Social. Some of the motivations they uncovered are quite surprising but, if applied to your business, could mean the difference between a so-so social media program an a successful business driver. Read the full article at MarketingProfs.com.
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- 21 Jun
How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
by Carly Stec
With more than 2.3 billion people using Facebook every month, it can be a tempting pool of potential customers. Plus, there are nearly 1.6 billion users every day. And that means that Facebook can offer up a unique opportunity for marketers to augment their organic efforts.It Can Get a Little Confusing and Intimidating
The trouble is, with both an investment of time and money on the line, there’s not much room for oversight. And when setting up a paid Facebook ad, there are a lot of boxes to be checked and questions to answer for yourself. For example, are you targeting the right people? And are your image dimensions to scale? Or, are you running the right type of ad?
So Many Questions. So Many Answers . . .
To help, HubSpot has put together a checklist to help you keep all of your campaign details straight. These will help ensure that you’re tapping into the right audience with the right ad at the right time. So, to learn all about How to Run Facebook Ads, read the full article at HubSpot.com
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- 13 Jun
5 Emotional Writing Tactics to Skyrocket Your Facebook Post Engagement
by Lesley Vos
You want your Facebook content to convert. But given that Facebook algorithms change and prices for ads are rising like crazy, this sounds like a crazy dream. Right?
The good news is . . .
There is some good news though. There are some alternative tactics to engage users that you should consider. And most importantly, you need to concentrate on their needs and emotions rather than your product. Then begin to target a niche audience with stories that would align with their core values and reflect your brand’s nature.
And the best news is that you can apply to these principles to your Facebook posts with some emotional writing tactics. Here are five emotional writing tactics to try out for improved engagement on Facebook at WordStream.com
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- 28 May
How to Boost Event Attendance with Facebook Ads
If you are working on promoting an event, you want your efforts to be worthwhile. And to do that, you need to drive awareness, registrations and attendance. You need to bring in leads and revenue. After all, this will all help you accomplish your overall business goals as they relate to your event.Nothing is More Stressful Than an Empty Registration Bin
The beauty of event marketing is that there are many variables and opportunities to get creative. There are a huge number of ways to build up genuine excitement about your event and help lift it off the ground. And it really doesn’t matter what type of event you are planning. Whether it’s a conference, meetup, or workshop. Even if it’s an open house, grand opening, or a webinar, there are ways to help you hit your goals. That’s because you can use Facebook ads to boost your event registrations.
In this guide, you can learn how to effectively promote your event and to drive registrations (free and paid), using Facebook and Instagram. So, to learn how you can do it, read the full article at WordStream.com
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- 15 May
Social Media Use in 2019: Platform, Visit, and Age Trends
by Ayaz Nanji
The steady growth in the percentage of US adults who use social media appears to have plateaued. This is according to recent research [see the original report] from the Pew Research Center.Is This a Trend or Just a Blip?
Surprisingly, the study revealed that roughly the same proportion of US adults currently use the four main platforms as in 2016. In the period user counts were flat for Facebook, Pinterest, LinkedIn, and Twitter. But, Instagram did show a significant uptick in that period.
To see more of the conclusions from this study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
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- 09 May
The Beginner’s Guide to Facebook Messenger Ads
by Clifford Chi
Just in cases you were wondering, Facebook Messenger has a huge audience. But, what can that mean to you and your business? Well, it can mean a big opportunity.Don’t Believe Me?
At last count, there were two billion messages on Facebook Messenger sent each month. And those were only between people and businesses. And, of those, 53% of people inidcated willingness to buy from a company they can directly message Facebook Messenger. So if you needed evidence, there it is.
But, if you need a rundown of what Facebook Messenger ads exactly are, the different types of Facebook Messenger ads you can leverage, and some of the best Facebook Messenger ads that can inspire your own, read the full article at HubSpot.com to learn all about them and to get The Beginner’s Guide to Facebook Messenger Ads.
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- 01 May
Report: Top Digital Channels Buyers Use for Discovering New Brands
from Marketing Charts
If you have a product that is new to market, then early brand discovery is your biggest challenge. Exactly how, and where in the great digital universe, can you can recognition? Where can you get noticed and begin to gain market traction?Well, the answer seems to be – On Social Media
According to Kantar Media, five of the top nine digital channels shoppers use to discover new brands are social media platforms. And of those, Facebook is used more than even product or brand websites for this purpose.
While social media is a key place for discovering a brand, once shoppers are further down the purchase journey, that changes. At that point social media is not as important to shoppers’ decision-making. And, it is at that point in their journey path that search is cited as chief purchase driver. And, this was borne out separately in a survey by SUMO Heavy. That report revealed that fewer than 1 in 5 (18%) adults say they have made a purchase directly through social media.
For more on these reports and additional insights into this, read the full article at MarketingCharts.com
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- 26 Apr
Global Buying Behavior in 2019 You Need to Know
by Mimi An
The average person spends 135 minutes on social media every day. It’s where we get our news, our entertainment. And at this point, sadly, it’s a sizable chunk of our human interaction. But where exactly are those 135 minutes spent? On Facebook? Twitter? YouTube? And who is spending their time there?To find out, in early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. They used SurveyMonkey Audience to ask over 2,700 around the globe questions on how they buy.
Turns Out, Not All Buyers Are The Same
The resulting report highlights the fascinating differences discovered in buying preferences worldwide. And if you’re a marketer or creator deciding where to focus your content efforts, the first step to success is finding the platforms with the most receptive audiences. So, keep reading to learn some of the buying trends we observed through our research at HubSpot.com
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- 25 Apr
How to Share Deals & Drive Sales with Facebook Offer Ads
Looking for ways to boost your sales, online and offline? Of course, you are! And if you haven’t tested Facebook offer ads yet, let’s get you started, right here, right now.So, Let’s Make a Deal
Facebook offer ads present a deal to entice prospects to make a purchase. These customizable, mobile-only ads are excellent for both brick-and-mortar locations and ecommerce brands. And that’s because they provide options to claim offers in-store and online.
But diving into this new, unfamiliar space may be a bit scary. So, in this article, Akvile DeFazio gives us everything we need to get started. You’ll learn how to create these ads, how to set up your campaign, and how to optimize for success. Let’s get started! Read the full article at WordStream.com
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- 19 Apr
How You Can Measure Your Brand’s Effectiveness on Social Media
By now, there is little doubt. Social media is here to stay. And, not just for companies selling to consumers. Now, even B2B firms are onboard with social media. But is social media living up to its promise of helping marketers reach potential customers? And, is it actually delivering business results?As The Space Matures, So Do Users
The social media users of today have gotten savvier. They know that brands are producing promotional content specific to social media. And, according to a recent study from Clutch, 86% of social media users are confident in their ability to identify content as con-tent marketing.
But, the question remains, is social media helping us reach potential customers? Is all this effort to create social media content and investing in ad campaigns to help our content gain more visibility delivering business results? To find out, read the full article at MarketingProfs
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- 11 Apr
7 Ways to Upgrade Your Social Media Marketing Strategy Now
from WordStream.com
With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand’s social media activities and status.But this can be tricky when social media keeps changing. There have been a host of updates to social media platforms throughout 2018 and into 2019. There are also a ton of new trends that affect how users engage on these platforms. Each of these changes has been a catalyst for businesses to adjust their social media marketing strategies and tactics.
In order to stay competitive, you need to adjust your strategy, as well. In this article, Senior Outreach Specialist Tabby Farrar and Social Media Executive Mollie Hyde give us seven killer social media tactics that your social media strategy needs right now.
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