- 29 Aug
3 Ways to Combine Social Media and PPC For More Conversions
- Aug 29, 2019
- Dan Hoff
- Lead Generation, PPC Strategies, Search Engine Marketing, Social Media Marketing
by David Zheng
Social media is home to billions of users worldwide. In fact, there are 2.62 billion, to be exact. And, on the other side of the dial, PPC has a proven track record. producing $2 for every dollar spent.
The problem? How can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns on Google. But, what if you could combine both, creating a seamless experience for users from start to finish?
- 26 Aug
Conversion Rate Benchmarks Report: How Do YOUR Conversion Rate Compare?
by Connor Bond
Here’s a bit of wisdom for you. Impressions and clicks don’t keep the lights on. If that were the case, everyone would be running a successful small business.
You Can’t Manage What You Don’t Measure
Whether you’re in lead gen, or managing your business’s online accounts, it means keeping tracking of a bunch of different metrics. You may already try to keep track of your progress. You may even go so far as to use search impression share to judge how well you’re performing. But, measuring your click-through and conversion rates are about the only way to really determine how compelling your ad copy, content or offer really is.
And one way to measure your success is to compare with industry standards and peer performance. It is the one measuer that allows you to benchmark how your conversion rates compare. And each year, WordStream creates a guide with the goal to provide the essential conversion rate benchmarks you need. And this year is no exception. To see the report and to measure how your results compare, read the full article at WordStream.com
- 21 Jun
How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
by Carly Stec
With more than 2.3 billion people using Facebook every month, it can be a tempting pool of potential customers. Plus, there are nearly 1.6 billion users every day. And that means that Facebook can offer up a unique opportunity for marketers to augment their organic efforts.
It Can Get a Little Confusing and Intimidating
The trouble is, with both an investment of time and money on the line, there’s not much room for oversight. And when setting up a paid Facebook ad, there are a lot of boxes to be checked and questions to answer for yourself. For example, are you targeting the right people? And are your image dimensions to scale? Or, are you running the right type of ad?
So Many Questions. So Many Answers . . .
To help, HubSpot has put together a checklist to help you keep all of your campaign details straight. These will help ensure that you’re tapping into the right audience with the right ad at the right time. So, to learn all about How to Run Facebook Ads, read the full article at HubSpot.com
- 28 May
How to Boost Event Attendance with Facebook Ads
If you are working on promoting an event, you want your efforts to be worthwhile. And to do that, you need to drive awareness, registrations and attendance. You need to bring in leads and revenue. After all, this will all help you accomplish your overall business goals as they relate to your event.
Nothing is More Stressful Than an Empty Registration Bin
The beauty of event marketing is that there are many variables and opportunities to get creative. There are a huge number of ways to build up genuine excitement about your event and help lift it off the ground. And it really doesn’t matter what type of event you are planning. Whether it’s a conference, meetup, or workshop. Even if it’s an open house, grand opening, or a webinar, there are ways to help you hit your goals. That’s because you can use Facebook ads to boost your event registrations.
In this guide, you can learn how to effectively promote your event and to drive registrations (free and paid), using Facebook and Instagram. So, to learn how you can do it, read the full article at WordStream.com
- 09 May
The Beginner’s Guide to Facebook Messenger Ads
by Clifford Chi
Just in cases you were wondering, Facebook Messenger has a huge audience. But, what can that mean to you and your business? Well, it can mean a big opportunity.
Don’t Believe Me?
At last count, there were two billion messages on Facebook Messenger sent each month. And those were only between people and businesses. And, of those, 53% of people inidcated willingness to buy from a company they can directly message Facebook Messenger. So if you needed evidence, there it is.
But, if you need a rundown of what Facebook Messenger ads exactly are, the different types of Facebook Messenger ads you can leverage, and some of the best Facebook Messenger ads that can inspire your own, read the full article at HubSpot.com to learn all about them and to get The Beginner’s Guide to Facebook Messenger Ads.
- 25 Apr
How to Share Deals & Drive Sales with Facebook Offer Ads
Looking for ways to boost your sales, online and offline? Of course, you are! And if you haven’t tested Facebook offer ads yet, let’s get you started, right here, right now.
So, Let’s Make a Deal
Facebook offer ads present a deal to entice prospects to make a purchase. These customizable, mobile-only ads are excellent for both brick-and-mortar locations and ecommerce brands. And that’s because they provide options to claim offers in-store and online.
But diving into this new, unfamiliar space may be a bit scary. So, in this article, Akvile DeFazio gives us everything we need to get started. You’ll learn how to create these ads, how to set up your campaign, and how to optimize for success. Let’s get started! Read the full article at WordStream.com
- 03 Apr
The Beginner’s Guide to Facebook Ads for Entrepreneurs
There are a lot of benefits associated with being an entrepreneur. There’s thee freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it. And, of course, the potential to reap a hefty percentage of the profit.
If There Were No Risk, The Rewards Would Mean Far Less
Less talked about are the growing pains inherent in striking out on your own to create something uniquely yours. Among those pains is de-coding the complex world of Facebook ads. And yet, those are often at the top of the list for entrepreneurs. Creating, maintaining, and growing a startup is one thing. But having the Facebook ads chops is something else entirely.
So, if you’re among that select group of pioneers, we’re going to show you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs at WordStream.com
- 07 Dec
8 Best Practices for Facebook Advertising Success
by Brian Bowman
Facebook advertising is a good place to spend your budget quickly. But if you aren’t following the most recent app advertising best practices, you can easily burn through hundreds — even thousands — of dollars in just a few minutes.
At first, the ads might even look like they’re performing well. You’re getting a lot of clicks. You might even be getting some business. But the final outcome ends up not being worth the cost. You’ve wasted most of your ad spend reaching the wrong people. Or you’ve spent $20 to get a customer who won’t ever spend more than 99 cents.
There are ways to fix that and here’s eight ways on Chief Marketer
- 03 Nov
Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit “Go”
Congratulations, you got your ad spend approved! SEM is ready to go, display ads are starting to get served up, and your new native advertising partner has such a subtle touch that the users will never even know (yeah, right…). Now it’s time to finish up your Facebook ads and hit “go.”
Not So Fast, There . . .
Your Facebook ads shouldn’t just be passable to get started. They should be set and ready to start attracting clicks and generating leads right away. To make sure that your ads are good and ready, take a few minutes and go through our quick Facebook Ads Checklist before you start spending that money.
Here are the five questions you need to answer before you launch that new Facebook ads campaign at WordStream.com
- 05 Oct
The Ultimate Guide to Social Media Marketing Campaigns
So Many Users. So Little Time . . .
With so many people constantly checking their social media feeds, what better way to market than on social media? Plus, social media advertising can reach audiences in a low-cost, impactful, and effective way. And this is exactly why social media campaigns have become a crucial marketing technique for businesses of every size.
Marketing on social is not just a trend. It’s a powerful industry technique that is here to stay and will help you reach more people you want to talk to. But, in case you are wondering how to get started, here is The Ultimate Guide to Social Media Marketing Campaigns at HubSpot.com
- 29 Sep
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
This may come as a surprise, but more than 95% of users access Facebook via mobile. And that means that a ton of scrolling through newsfeeds, watching cat videos, and, yes, clicking on ads. And it all happens on a smartphone.
So, to be able to take advantage of this behavior, you should probably think of using
Facebook lead ads. Lead ads are a Facebook ad platform that delivers ads that are mobile-friendly, budget-friendly and that can help you reach your audience and acquire more leads – even when they’re on their phones.
But more leads doesn’t always mean better leads. It takes a bit more than to simply post an ad. But, by following six simple steps, you can make sure your Facebook leads ads are not just capturing leads, but also converting into new clients and customers. Read the full article at WordStream.com to learn how.
- 27 Sep
5 Data-Backed Tips for Great Facebook Ad Headlines
The number of businesses that use Facebook for ads and Business Pages is truly astounding. A whopping 93% of marketers that use social media for advertising run Facebook ads. And that makes it by far the most popular platform for paid social.
But, with all that competition, it’s imperative to maximize your use of Facebook. And one of the most effective techniques aimed at making this happen is to learn how to master the science of writing outstanding ad headlines.
Did you know that most people only really read headlines?
It’s true! And when your brand is competing with such a great number of others on Facebook, you have to distinguish yourself and fast. So here is a collection of five tried and tested tips for writing effective Facebook ad headlines to help you increase conversions and engagement at WordStream.com
- 06 Sep
7 Facebook Retargeting Tactics You Must Try
by Asi Dayan
Retargeting in general has proven to be extremely useful. The value of retargeting is that it focuses upon returning visitors. These are people that have already shown some form of interest in your product or offer. And that translates into much higher odds of both clicking and converting. And, those odds even increase the more often your target customer sees the ad.
But What About Retargeting on Facebook, You Ask . . .
What you may not know is that retargeting on Facebook is a super-powerful as well. It is a way to turn your site visitors into converted users who sign up, subscribe, download an e-book, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts.
But there’s much more to retargeting than just showing the same generic ads to all your past site visitors from one single retargeting ad set. Keep reading at WordStream.com to learn the seven retargeting tactics that will take your efforts on Facebook to the next level.
- 20 Aug
The Ultimate Guide to Putting Facebook Ads to Work for Your Small Business
You’ve probably heard this before. But, Facebook can be a great, cost-effective lead source for your small business. For a large portion of the local small business market, it is already a staple of their marketing through organic contact with their followers.
However, statistics show that your organic Facebook posts might only reach about 2% of your followers on average. Now, while organic posts are still an essential part of any Facebook content marketing strategy, you’ll want to make sure paid advertising plays a large and effective role as well. Not only are paid ads your best bet at attracting new business – you can target the people you want them to be shown to, and your current audience will be more likely to see your posts.
But there’s a definite learning curve when it comes to Facebook ads. So, how can you make sure you’re getting the most out of your Facebook ads? Here are 7 tips that will help you strengthen your strategy and get the results you need at Manta.com
- 18 Aug
3 Examples of High Performing Facebook Ads That Drive Leads and Sales
by Jeff Bullas
Social media advertising has become a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit.
And, the top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook ads can be a confusing space. It comes in all shapes and sizes. Boost posts, create awareness, capture leads, drive traffic, grow your likes and many more. It is complicated and often confusing.
That means you can waste a lot of money fast
So how are other organisations spending their dollars on social media advertising? Here are 3 Examples of High Performing Facebook Ads That Drive Leads and Sales on Jeffbullas’s Blog.
- 11 Aug
Facebook Page Engagement Has Dropped 50%, According to New Data
Buffer, the maker of a social media management platform, recently released its findings from an analysis of 43 million Facebook Page posts. And, for the most part, it is not a pretty picture.
In January, Facebook updated its News Feed algorithm to prioritize content from friends and family over that from Pages. This caused the reach of Pages to drop for many businesses.
So why is this such and important fact? After all, isn’t is all supposed to be about friends and family? Not when you rely upon businesses to pay your bills. But nearly seven months later, what did Buffer discover [see full report]? To learn what it was, read the full article at HubSpot.com
- 06 Aug
Why Facebook Story Ads Could Mean Big Changes for Advertisers
Recently, Facebook announced that Facebook Stories ads are coming. They’re going to mark a huge shift in the way advertisers think about placement. Now this is no new announcement. It was more a reminder of sorts from the original announcement in May of this year.
Facebook has high expectations and business goals for Stories
As an indication of the importance Facebook is placing on this move, Mark Zuckerberg noted recently that, “one of the interesting opportunities and challenges over the coming years will be making sure that ads are as good in Stories as they are in feeds. If we don’t do this well, then as more sharing shifts to Stories, that could hurt our business.”
Clearly, not only is there a definitive shift to Stories occurring. But Facebook is obviously aligning the future success of the platform with their ability to monetize them, enhance advertiser opportunities and user experience. But what does this mean to your social media marketing efforts? To find out, here is a full rundown of Facebook Stories ads – including what they are, what they mean for Facebook, and what advertisers can expect when they finally drop for real.
- 30 Jul
Using call to Action Triggers to Drive Conversions
In marketing, one of the most critical tools you have to increase conversions is the call to action (CTA) trigger. After all, if your audience does not interact with your ad, if they don’t click on your offer, you can’t convert them.
There is more than just one reason to run an ad online. Whether on Facebook, AdWords, or ad placement, there is simply no one, single reason to advertise. And if you’re running ads to build brand awareness, then you aren’t measuring success by conversions. But in most cases, you’re running ads because you’re trying to drive an action of some kind.
And you want to give yourself every advantage you can and how you entice the audience to click on your ad is the most important step. That means you need to use call to action triggers. And to learn more about using call to action triggers to drive conversions read the full article on McLellanMarketing.com.
- 10 Jul
22 Facebook Marketing Tips for Small Businesses on a Budget
by Lisa Smith
As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. And, this presents a particular challenge for small businesses. After all, you don’t have the same budgets as bigger advertisers to pour into paid posts to compensate.
Bad News Alert! Bad News Alert!
“There is one harsh reality of Facebook today. And that is that only about 1 out of 50 people who are already fans of your page will see any single post you make on your Facebook business page,” said Sam Underwood, director of business strategy at digital agency Futurety. “Long gone are the days of posting and knowing that many, if not most, of your fans will see that content.”
But fear not, small businesses. There is hope. And to learn the 22 tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget, read the full article at WordStream.com