- 04 Oct
Which Tactics Do Marketers Consider Effective At Different Stages of the Funnel?
Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections. To make matters worse, according to a report [download page] from GetResponse and Demand Metric, 7 in 10 of the more… Read More »
The post Which Tactics Do Marketers Consider Effective At Different Stages of the Funnel? appeared first on Marketing Charts.
- 18 Sep
How B2B Marketers Are Using Webinars and What’s Working Best
Marketers have found that webinars, as a form of event marketing, are one of the most successful top of the funnel demand generation tactics. And consequently, more than three-quarters of B2B marketers are using webinars as part of their marketing mix. This, according to new research [download page] from Demand Gen Report and GoToWebinar.
So, Webinars Are Still A Top Performer at Top-of-Funnel
The survey of B2B marketing practitioners reveals some significant trends. As example, they found that close to 4 in 10 of B2B marketers say that the quality of leads from webinars are higher than from other channels. And nearly half say that webinars provide better quality leads based on engagement.
The benefits do not stop with lead generation. Marketers also say that webinars provide them with the ability to obtain customer insights. And even more importantly, a large percentage of respondents also indicated that they’ve experienced a better conversion of leads to opportunities from webinars.
To see more of the data and insights, and to download the original study, read the full article at MarketingCharts.com
- 31 Aug
The State of the Marketing Industry in 2019: 7 Trends to Watch Out For
by Clifford Chi
If you work in marketing, you know of content marketing. And if you work with content marketing, you probably know that it is a booming growth and ever-evolving ecosystem. And you know that it constantly forces us to be on the lookout for the next big thing.
The Never Ending Cycle
One day we’re creating pillar pages and topic clusters to please the Google gods. And then the next, we’re overhauling our entire social strategy because another Facebook algorithm update will flatten our organic reach even more than before.
That said, trends come and go every year. But we believe that there are seven core trends that seem to be here to stay. Read the full article to learn about the marketing trends that could move from hype to reality in 2019 at HubSpot.com
- 11 Jul
The US B2B Trade Show Market Continues to Grow
from Marketing Charts
Recent studies confirm that trade shows and events are still proving to be incredibly effective. In fact, they are extremely effective across all the stages of the buyer’s journey. And of all event types, B2B demand generation marketers say that in-person events continue to be their best performing top of the funnel tactic.
So, How Big is the Trade Show Market?
PwC, one of the largest professional services firms, has some answers. In its latest Global Entertainment & Media Outlook, they reviewed they broader B2B market in the US. And as part of that report, they looked into the trends for B2B trade shows and events.
And of all the sectors they reviewed they found that the trade show market has one of the fastest growth rates. To see some of the data and for a chance to review the original report, read the full article at MarketingCharts.com.
- 19 Jun
Three Types of Events That Will Fuel Sales for Your Brand
In a digitally driven world, the human element can get lost. However, nothing can replace face-to-face rapport. And that is why events can do wonders for your sales. However, certain types of events can be more effective than others, depending on your brand and positioning.
If you’ve never hosted an event but are considering it, the one thing that is probably holding you back is the sheer complexity. Having attended events, you know that just on that level, events are hard. And hosting one yourself can be daunting to manage all the details, schedules and logistics.
But the Effort Can be Well Worth the Reward
There are three types of events in particular that can boost your sales. And depending upon your brand and your positioning any one can help your business. To learn what they are and how they can impact your sales, read the full article at MarketingProfs.com
- 31 May
How to Create a Webinar That Sells Like Crazy (Step-by-Step)
So, you’re thinking that you may want to create a webinar. You’ve probably seen so many successful bloggers and digital marketers running them. But, you haven’t jumped on the bandwagon yet. So, why is that?
After all, webinars look way too complicated, don’t they. And just thinking about the tech aspect alone is enough to give you a headache. And the content? What content can you use? And then there is the issue of how do you even launch it?
Well, there is a little secret. The process to create a webinar is way easier than you may think. You just have to know how to do it. And to help you our with that, let’s break the webinar creation process into a few easy steps that you can read on Jeff Bullas’ Blog.
- 28 May
How to Boost Event Attendance with Facebook Ads
If you are working on promoting an event, you want your efforts to be worthwhile. And to do that, you need to drive awareness, registrations and attendance. You need to bring in leads and revenue. After all, this will all help you accomplish your overall business goals as they relate to your event.
Nothing is More Stressful Than an Empty Registration Bin
The beauty of event marketing is that there are many variables and opportunities to get creative. There are a huge number of ways to build up genuine excitement about your event and help lift it off the ground. And it really doesn’t matter what type of event you are planning. Whether it’s a conference, meetup, or workshop. Even if it’s an open house, grand opening, or a webinar, there are ways to help you hit your goals. That’s because you can use Facebook ads to boost your event registrations.
In this guide, you can learn how to effectively promote your event and to drive registrations (free and paid), using Facebook and Instagram. So, to learn how you can do it, read the full article at WordStream.com
- 15 Apr
New Webinar Benchmarks Study Gives Clues for Success
from Marketing Charts
As countless studies have demonstrated, webinars are a highly valued content format. This is especially true with B2B buyers and at various points in their ‘buyer’s journey’.
Once again, this year, ON24 has released its webinar benchmarks report [download page]. The report is based on an analysis of more than 22,000 webinars conducted on its platform in 2018.
But, Exactly How Do Webinars Perform?
Even though we accept that webinars, as a B2B content tool, work, there are still lingering questions that we all have. Like, what days of the week are most effective? Or, how about the length of the session? And what should we expect as a registration-to-attendance rate?
To learn the answers, and see some of the highlights of this study, read the full article at MarketingCharts.com
- 06 Apr
How to Measure Event Marketing Performance and ROI
by David Becker
Event marketing has consistently grown in popularity over the past few years. Why is that? Well, it’s becuase they work well for attendees, sponsors and vendors. But, for most companies, they are often one of the biggest marketing expenses they have.
Why do so Few of us Actually Measure the Real Impact of Event Initiatives?
As is the case with accurately measuring any marketing program, it all begins with assigning the right metrics to your goals. But, before looking at the metrics and tools needed to measure success, you must have a clear vision on the outcome you want to achieve from your events.
In this article, David Becker from Marketo shares an ROI attribution model that will help you to more accurately measure the results from your events. So, to learn how it all works, read the full article on the Marketo Marketing Blog.
- 19 Feb
In-Person Events Ranked #1 Among B2B Demand Generation Tactics
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report [original report online], in-person events lead the pack among demand gen tactics for B2B marketers.
Event Marketing Best for Top-of-Funnel Engagement
More than three-quarters of survey participants named in-person events as their most successful top of the funnel engagement tactic. And marketers are increasingly seeing the value in events. So, now are investing in technology to aid in this tactic. Previous research has shown that most event marketers believe technology was contributing to increased leads at events.
Interested in learning more? The Read The Full Article at MarketingCharts.com to see more of the data, gain additional insights and to link to the original study.
- 04 Jan
6 Promotional Marketing Trends to Watch in 2019
Promotional Materials Still Maintain a Strong Impact
But interestingly, non-digital channels still hold a huge amount of influence in today’s internet driven world. And of these, promotional marketing could be seen as one of the most consistently successful at both driving sales and brand presence. But, it helps to know what your customers are looking for in the promotional space and to recognize the trends.
After all, what do customers value from promotional materials? To learn the latest trends that are emerging in promotional marketing and how they will shape this still powerful marketing strategy in 2019, read on at Jeffbullas’s Blog.
- 19 Nov
What’s Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign
by Kelsey Stage
Few marketers would argue against the benefits of exhibiting at a tradeshow. In fact, businesses of any size can easily gain exposure to lots of high-quality leads in a single space. But many marketers focus too much on lead capture. And they forget a critical component to their tradeshow strategy: the follow-up plan.
Following up with leads while they’re still interested in your company is the key to getting the best return on investment from tradeshows. With the right follow-up campaign, you can ensure that the time, money, and effort you’ve invested into a tradeshow don’t go to waste.
Here are six tips that will help you nurture new leads into valuable customers at MarketingProfs
- 12 Oct
Here’s How Listeners Discover New Podcasts
from Marketing Charts
The podcast audience is growing, and people are becoming heavier listeners over time. A new study from Westwood One [download page] breaks down the primary ways by which weekly listeners discover new podcasts, revealing that social media is the top source overall.
Indeed, it seems that 6 in 10 weekly listeners reported learning about new podcasts through social media. This even edges word-of-mouth as the top method of podcast discovery among weekly listeners.
To see more of the data and insights, read the full article at MarketingCharts.com
- 24 Sep
These Are the Types of Events That B2B and B2C Firms Splurge On
According to current indications, events are becoming a more prominent tool. And this is becoming more prominent within the B2B enterprise space. But, not just for branding purposes. Now, events are considered a top means for both lead and demand generation.
While this trend has been growing steadily over the past few years, currently events hog a large portion of marketing budgets for B2B exhibitors. Now, a new Splash-sponsored survey from Harvard Business Review (HBR) Analytics Services [download page] confirms this notion.
And not only are these companies attending more event, now they are substantially increasing their sponsorships of events. Some, are even devoting substantial marketing dollars to creating and delivering their own events.
To see all of the data on what is working best and to access the original report, read the full article at MarketingCharts.com
- 07 Sep
Memorable Events Help Sophos Engage B2B Customers
Sophos is a security software provider with over 100 million business customers in 150 countries. And, one of the company’s biggest marketing challenges is making sure prospects and customers understand Sophos’ offerings.
Now, that may not seem the best of candidates for market for in-person event marketing. However, much of Sophos’ marketing happens through event marketing. In fact, it is a huge part of the company’s strategy. They have aggressive presences at trade shows, road shows and partner events, as well as global partner conferences throughout the year.
In fact, it is memorable events that are a major way the company gets its message across. To learn how they do this and how you can too, read the full article on Chief Marketer.
- 27 Aug
The Ultimate Guide to Marketing Trends in 2018
by Allie Decker
Marketing moves at the speed of light. At least it feels that way when you’re brainstorming a new campaign or strategy. And then, all of a sudden, a new statistic or technology release changes everything.
Ch. . . ch. . . ch . . . Changes . . .
On a yearly, quarterly, and even monthly basis, new trends and techniques pop up. And invariably, it will transform the way we attract, connect with, and market to our audiences.
But simply keeping up with the changes isn’t quite enough. To succeed in this fast-paced marketing world, you have to stay ahead of the game. That’s why the people over at HubSpot created a great guide to help. So, get the full report at HubSpot.com
- 29 May
Four Key Metrics for Evaluating Event Marketing Performance
by Dax Callner
ROI is a misleading metric for evaluating event-marketing performance. This is especially true, since most B2B events are way more than just selling opportunities.
Attribution and Linking Events to Sales is Difficult
But, determining what an event costs can get really complicated, really fast. Do you include the hard costs of a venue or exhibit space? Event staff time? And how much revenue an event drives is no easier to decipher either. Unless your company is selling products at a B2B event (which does happen in some industries), it’s difficult, if not impossible, to attribute a converted sale to the event. And as is the case, in B2B sales, there are typically several touchpoints that contribute to a sale.
While events are important, remember that it’s just one touchpoint
So, how can you target in on the return of value of a show or conference? After all, events can contribute to pipeline. But they should also build brand affinity and strengthen customer loyalty, all important contributors to a business’s success and goals. And with that in mind, let’s look at four metrics that matter to event marketing at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 25 Apr
3 Tips for Using Facebook Ads to Drive Webinar Registrations
For business-to-business companies, webinars play a huge part in the buyer’s journey. And new data from ClickMeeting’s new “State of Webinars 2018” report suggests just that. It indicates that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.
Where Exactly Do Webinars Fit in the Buyer Journey?
Webinars can be used at the top of your sales funnel. But most experts agree that they’re most effective in the middle of the funnel. Once your prospects have gotten to know your brand a little bit they will be more open to dedicating undivided attention to your presentation. And, that’s why Facebook’s advertising platform is such a good match for driving webinar registrations.
To learn how to use Facebook Ads to promote your next webinar, read the full article at WordStream.com
- 27 Feb
B2B Exhibitors Devote Large Portions of Their Marketing Budgets to Events
from Marketing Charts
B2B events and exhibitions are important for marketers. They can help to satisfy a broad range of critical marketing goals. Events can help in identifying new customers. They can be used to reach sales leads and even for building awareness.
But Just Exactly How important are Events and Exhibitions to B2B Marketers?
To find understand the importance being placed on events, the Center for Exhibition Industry Research (CEIR) conducted a study. They wanted to determine exactly how influential exhibitions are to participants. And what they found was that the level of importance has increased. In fact, events are now considered the most valued tool in their marketing arsenal.
To see additional insights and to access the original report, read the full article, go to MarketingCharts.com
- 19 Dec
Three Tips for Better B2B Lead Gen in 2018
- Dec 19, 2017
- Dan Hoff
- Demand Generation, Lead Generation, Search Engine Marketing, Social Media Marketing, Tradeshow ane Event Marketing, Website Conversion Strategies
by Tom Shapiro
There are hundreds of approaches to B2B lead gen. And most are well known and commonly used. But if you truly want to transform your lead gen growth consider the power of lateral thinking. Don’t simply focus on incrementally improving on what your organization is currently doing. Instead, consider flipping it on its head in order to unleash untapped growth opportunities.
Don’t, Just Think Outside the Box. Market Outside of the Box
Events can be highly effective in generating new B2B leads. According to Chief Marketer’s 2018 B2B Lead Gen Outlook report, live events tied with SEO as the second most effective channel for producing the highest ROI leads.
To see all Three Tips for Better B2B Lead Gen in 2018, read the full article at ChiefMarketer.com