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- 03 Feb
What Do B2B Buyers Want From Sellers, and Why Do They Go Elsewhere?
from Marketing Charts
The B2B e-commerce market is set to account for at least one-eighth of global B2B sales next year. That will make it a huge business opportunity.Risk VS Reward
But on the flip side, an Accenture Interactive survey [pdf] of more than 700 global buyers illustrates a significant risk. It seems that some 44% of B2B buyers say they have switched sellers in the past 12 months.
So, what are the reasons behind this and what can sellers do differently? To find out, what some key reasons are, read the full article at MarketingCharts.com.
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- 26 Aug
Conversion Rate Benchmarks Report: How Do YOUR Conversion Rate Compare?
by Connor Bond
Here’s a bit of wisdom for you. Impressions and clicks don’t keep the lights on. If that were the case, everyone would be running a successful small business.You Can’t Manage What You Don’t Measure
Whether you’re in lead gen, or managing your business’s online accounts, it means keeping tracking of a bunch of different metrics. You may already try to keep track of your progress. You may even go so far as to use search impression share to judge how well you’re performing. But, measuring your click-through and conversion rates are about the only way to really determine how compelling your ad copy, content or offer really is.
And one way to measure your success is to compare with industry standards and peer performance. It is the one measuer that allows you to benchmark how your conversion rates compare. And each year, WordStream creates a guide with the goal to provide the essential conversion rate benchmarks you need. And this year is no exception. To see the report and to measure how your results compare, read the full article at WordStream.com
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- 04 Apr
Google Shopping Ads Benchmarks for YOUR Industry
by Mark Irvine
We now know that, today, one out of three paid clicks on the SERP go to the shopping ads. And ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaignsIt is particularly difficult when you’re launching your first shopping campaign. It can be daunting to know whether you’re doing a good job. And many advertisers may be surprised to discover that their Shopping campaigns perform differently. Some may have different click-through rates, costs, and conversion rates from their search campaigns.
So how should you expect Shopping ads to perform in your industry? To see what he came up with and to get the benchmarks for your specific industry, read the full article at WordStream.com
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- 01 Mar
The Complete Beginner’s Guide to Facebook Ecommerce
You have products to sell. And with that goal in mind, where do you go? Which channel offers the best access to your target audience? And does so at the most cost-effective way? After all, you want to expand your products reach and visibility and to acquire new and even repeat customers?Go to Facebook, of Course!
Yep, your read that right. Go to Facebook, but don’t just take my word for it. According to Facebook reports, by the end of 2018, 2.32 billion users were on the platform. If you had any doubts about your audience being there, set them aside. Your potential customers are most certainly there, regardless of your industry, business size, budget, or goals. Sure, Facebook has had its fair share of bad publicity, rising costs, and targeting changes in the last year; however, the tech giant continues to reign supreme as the least expensive online advertising channel and its robust targeting options are incomparable to others.
So, if you’re looking to get started with Facebook Ads for ecommerce to propel your marketing efforts and drive sales, read the full article at WordStream.com
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- 11 May
B2B Marketers Need to Get Ready for GDPR
Many B2B marketers don’t think GDPR is something that they need to be concerned about. And that could be a huge mistake.
Beware! The Ides of . . . MAY?
The May 25 deadline for compliance with the EU’s General Data Protection Regulations (GDPR) is rapidly approaching. Now, the regulations don’t get really specific about exactly what B2B marketers need to do to be compliant. But, GDPR has a lot of implications for B2B.
The law is often ambiguous. And the degree to which it will be enforced is yet to be seen. But the cost of non-compliance is severe and B2B marketers must be aware and prepare. So, to see some tips on how to do that, read the full article at ChiefMarketer.com
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- 16 Mar
What You Need to Know About the Looming General Data Protection Regulation (GDPR)
by David Gee
The countdown is on. Only two months are left for companies to ensure they are in compliance with the European Union’s General Data Protection Regulation (GDPR). And, with the new regulation set to be implemented on May 25, most US companies are still not prepared.Ready of Not . . . Here it Comes
As it now stands, GDRP will not only apply to EU based businesses. It will also apply to any and all businesses that hold and process personal data collected in the EU. This, regardless of those businesses’ industry or location.
So, what are the regulations? And how can you prepare?
US companies need to understand the huge impact it will have on their business. There are seven core questions you need to be asking to ensure compliance. And to make sure you avoid fines and penalties. To learn more, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 12 Mar
Mobile Page Speed Benchmarks, by Vertical, in 2018
from MarketingCharts.com
Seconds do matter. In fact, the probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds. This is according to Google’s updated look at mobile page speeds.There is Good News and There is Bad News
The good news is that average page load speeds have improved from last year. However, the bad news is that they’re still not fast enough. Indeed, 70% of the landing pages analyzed took more than 5 seconds to display the visual content above the fold. And it took more than 7 seconds on average to fully load all of the visual content both above and below the fold.
Now, these numbers may not seem to bad. But, in the world of “Short-Attention-Span Theater” they can make of break your digital success. To see the full list of what they found, and for an opportunity to see the original Google report and data, read the full article at MaketingChats.com
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- 30 Oct
Understanding Amazon as an Advertising Platform
Amazon is a retail giant. Or is it a marketplace, a retail and content company? Or is it simply the most customer-centric company on earth?Digital Behemoth or Digital Powerhouse?
However you classify it, it’s also a digital ad powerhouse. This year, about a quarter of Amazon’s US digital ad revenues will come from search placements. That means that Amazon will earn 1.1% of US search ad spending, enough to put it in fifth place after Google, Microsoft, Oath and Yelp. Now that is impressive for a company that has only recently discovered it’s ad revenue muscle.
For more of the numbers and added insights, read the full article on eMarketer.com
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- 24 Oct
Are Amazon ‘Sponsored Products’ Ads Worth It?
by Gil Roeder
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?Not so fast. According to a 2016 survey of 2,000 consumers, 55% of people actually skip Google altogether. It seems that they start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services. But Amazon is steadily overtaking them in the B2C market.
So what does this mean for you, the advertiser?
When you’re thinking about your online advertising strategy, you want to meet your consumers where they are. And if you’re a B2C company, that place is – more likely than not – Amazon. And to learn how to get started with Amazon ‘Sponsored Products” ads, read the full article at HubSpot.com
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- 15 Sep
Complete Beginner’s Guide to Advertising on Amazon
Is Amazon taking over the world? Well, one strong indication is that today, there are 300 million Amazon users. And it’s estimated that 80 million Americans are Amazon Prime members! 80 MILLION!What’s Holding You Back?
So, why aren’t you advertising on Amazon to get more eyes on your products? If you’re all over Google Shopping, the Display Network, Facebook, and Instagram, well, there’s no better time to break into one of the largest remaining online ad networks. For e-commerce businesses, Amazon ads should be a no-brainer. Even for brick-and-mortar stores, this is a smart move.
Still not convinced?
Still have questions like, What Are Amazon Ads? Or, Should I Advertise on Amazon? Or even How to Get Started with Amazon Ads? To help you out, read the full article at WordStream.com to get the answers to these and many more questions you may have.
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- 14 Jun
E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020
from MarketingCharts.com
Total B2B sales in the US last year were estimated to be $829 billion. And that figure is expected to grow to almost $1.2 trillion by 2021. This according to a recent forecast [download available] from Forrester Research.Total Sales and B2B Share of Sales Expected to Climb
This year, e-commerce is predicted to account for 11% of total B2B sales. And this is a figure that will rise to 12.6%, or roughly one-eighth in 2020.
So what does this mean to your B2B marketing strategy? To gain more insights and to download the original report, read the full article at MarketingCharts.com
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- 04 May
10 Common Pitfalls of Product Launches and How to Avoid Them
by Neil Patel
You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to happen to us. There are risks in running a business, and during product launch those risks seem especially high.After having launched several products — some successful, and some not-so-much — I want to share with you what I’ve learned. In this article, I want to explain some of the organizational pitfalls that can compromise a product launch. If you can spot these pitfalls and avoid them, you’ll be well on your way to an amazing and successful product launch.
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- 15 Apr
How to Write Product Page Descriptions that Sell
The web has inadvertently made authors out of us all as we post on forums, send emails, share information, write white papers, guides and various web content. Most of us, however, are not authors by profession and so consequently the quality of writing on the web varies greatly.This is especially true for ecommerce managers and online store owners looking to boost conversions on product pages via product descriptions. As businessmen and women by profession, rather than writers, many ecommerce professionals often ask about how to optimize product descriptions. What should they say? How long should they be? What format is best?
Here is How to Write Product Page Descriptions that Sell
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- 14 Apr
7 Marketing Mistakes That Cause Chargebacks and Profit Loss
The very definition of marketing is to entice customers by highlighting a product’s value for the purpose of selling that product. Marketing is supposed to make you money—not cause you to lose money.But if you aren’t careful, that is exactly what can happen. Simple flaws in your marketing can lead to chargebacks. And there is nothing in the world of business that can drain profits faster and more pointlessly than a chargeback.
Here are 7 Marketing Mistakes That Cause Chargeback and Profit Loss that can be corrected.
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- 10 Apr
Three Elements of a Successful Integrated Mobile Strategy
by Vivek Patel
Got a mobile strategy worked out for your business? You should. A whopping 91% of mobile users have their devices within arm’s reach 24/7. So, if you don’t have a strong mobile presence, you are saying goodbye to this audience.Moreover, mobile search is set to surpass desktop search this year. If your brand’s online presence isn’t scoring top position in mobile SERPs of your target audience, you’ll find your brand awareness spiraling downwards. It’s like your worst nightmare coming true.
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- 09 Apr
How Often Do Americans Shop Online?
by Ayaz Nanji
Nearly one-fourth of online shoppers in the United States say they make a Web purchase at least once a week, according to a recent report from Bronto Software.The report was based on data from a survey conducted in January 2015 of 1,012 consumers in the United States who had bought online within the previous 12 months. (Respondents who had not made a purchase online in the previous year were not included in the analysis.)Some 24% of respondents say they are “frequent shoppers” (going online at least once per week, on average, to make a purchase); 36% are “occasional shoppers” (once a month, on average); 40% are “infrequent shoppers” (once a year, on average).
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